Meanwhile.

Seeing that the situation was very good, Asia Entertainment and the "India's Got Talent" film crew smiled, and couldn't help but admire Amirhui, a talented screenwriter.

And he seems to be an expert who has been rolling in variety shows for decades, and the advertising words and shooting suggestions he designed are amazing, with great results!

As their deputy director said, this advertisement is worth at least 100,000 rupees!

The effect of the advertisement surprised everyone, but the people in the advertising department of ATV TV were very unimpressed with Amirhui.

I almost pointed at my nose and questioned

Rewind to a few weeks ago.

TV station small meeting room.

Everyone wants to see what Amir Hui has in mind, and how capable this super-popular writer who is already famous in India can be. Everyone present is actually no stranger to Amirhui, they are all engaged in the media, who in this circle does not know that he dared to sue the Red Deer Publishing House back then, and also made the publishing house fall from the peak of the industry to the first person of the second-rate publishing house.

Everyone also admits that his literary level is still okay, but literature is literature, and advertising is advertising, and the two have little to do with each other.

Do you have a point?

Can you catch the eye of all Indians?

There are a number of individuals who are skeptical and not convinced.

Even though I know that the "Got Talent" in the station was made by this young man, it is still the same, and there is still a big difference between program planning and advertising creativity.

There are still so many media people who are not suspicious, they only listen to Amir Hui as a joke, good guys, we are engaged in advertising, we are the most professional, you are a layman who swears? Isn't this a joke or what? Do you think that the whole world is just because you are smart and capable, and everyone else eats dry food?

"How? Have you come up with a solution? In the conference room, everyone said respectfully.

Although everyone doesn't trust Amirhui to make any exciting, at least watchable advertising planning, in society, Amirhui has become a big writer with many fans. Writers and literati have always been highly respected in India.

"Tell us about your idea." At this time, the leader of the advertising team spoke out unhurriedly, but he didn't expect anything in his heart.

Amirhui, dressed in a 'Mao suit', sat down in his lower hand position and stood up calmly. “OK！”

Everyone didn't care, and they were going to go through the motions, and if Amirhui was not ready, or if he didn't satisfy everyone, he politely invited him down. And then when they show their skills, at most let him take some credit.

However, Amirhui's preparation was so well prepared that many professionals were ashamed, "Everyone, please see. ”

A dozen people surrounded by a long desk saw him holding it in his hand.

It was a manuscript that he had drawn.

Just when this manuscript appeared in front of everyone's eyes, many people had a feeling that their eyes were bright.

In fact, this is the result of the fusion of two souls. After decades of hard work, Amirhui has worked in media such as editors, and his basic skills are so good that he has no friends at this time.

In this life, I will consciously study in this area in school.

A beautiful manuscript has emerged.

Amir Hui painted this manuscript. You can even take it to the races.

Storyboard language, in the future, is usually a director or engaged in such basic skills.

"Please elaborate on your ideas." After a short period of time, the advertising team leader was the first to wake up, mainly because he didn't expect that Amirhui, a literary worker, would be so professional.

Of course, he also knows that just because he can draw a picture doesn't mean that he will also have a great ad creative, which is obvious.

So after he came to his senses. Speak immediately.

Amirhui nodded, and then said to everyone: "Television in India, and even abroad, has been developing for decades, and it is reflected in TV commercials. A lot of people are tormented by cookie-cutter ads, and now we're offering mostly creative! Creativity is the vitality of programs and advertisements. ”

"Creativity?"

This made the advertising team leader, including his colleagues, a little interested in their hearts.

At present, a small number of entertainment programs have a tendency to be overly entertaining and vulgar, and pure display and entertainment cannot make the program go further. is more deeply rooted in the hearts of the people, and most audiences are looking forward to variety shows that delight their hearts and give people to think.

How to meet the diversified, multi-level and high-grade viewing needs of the majority of viewers is an urgent problem for TV stations to solve.

Of course.

There are so many advertising people, and few of them are fools, how can innovation be so simple? If there was one, someone would have thought of it a long time ago, and then it was made immediately.

Before Amirhui, they had seen the kind of mediocre advertising ideas.

This is also inevitable......

It's true that creative ideas, ads, and even planning can often be eye-catching, and may be narrowly contested, but more often than not, they may not be appreciated.

So people usually make small innovations under the decent plot, which is the king.

And Amirhui has made it clear from the beginning that his main focus is all innovation.

This guy is guts!

But can he be as innovative as he is?

For everyone's doubts and doubts, Amirhui has no dissatisfaction.

"Good! Mr. Amirhui, please continue. The advertising team leader was a little interested at this time, propped his elbows on the table, and looked at Amirhui with his two hands and ten fingers clasped.

Other people from the advertising department also took a look.

Amirhui nodded, then flipped through the engraving and explained.

"Here's my shot, you see; -- Well, I asked our TV promo of "Got Talent" to be strongly promoted in all major regions, and at the same time, I asked other programs of ATV's local channels to also interview and report on some unique contestants, so as to form interaction and cooperation between programs and between programs and channels. Amirhui said.

At first, everyone's reaction was mediocre, and they even thought it was very ordinary, but the more Guan listened to it, the more shocking it became.

"In addition to traditional media such as television, program-related information is published in mainstream newspapers and periodicals in a timely manner; The Times of India, the Bombay Daily, and the Grey Raven can also find various updates from the "India's Got Talent" program team and popular contestants. ”

Amirhui's words stunned everyone, today, let alone India, even Europe and the United States don't play like this, even if they make movies, they are only bombarded by some newspapers and magazines, where are there any contestants, programs, and interaction with channels. Cooperation!

I didn't expect the show to be able to play like this.

This kind of "overwhelming" all-round and three-dimensional propaganda reports and activities surprised everyone present.

At the same time, everyone was excited to think that "Got Talent" would definitely be able to earn enough popularity and awareness among the audience in this way.

But what about the key advertising?!

"First of all. We've got to find a black host! "Amir Hui.

"Black black?"

The big guy's head immediately turned off, and then soon all of them were fried, "What the hell?" What kind of joke is it to find a black man as a host? Aren't black people untouchable?! How does this work? ”

"No, no, no"

"I don't agree"

"It's something that has never happened before"

Amir Hui had expected everyone's reaction for a long time, but the hosts of the American's Got Talent, and even the Indian's Got Talent produced by the Indians themselves, were actually black. It's just an Indian Got Talent, plus one more white host.

There must be a reason for existence.

Amirhui just wants to make a show that makes ratings, so he doesn't care what impact you have.

"I've asked the deputy director for instructions on this, and she agreed."

A fluttering word, wait until everyone is done arguing before they can take a break.

All of a sudden, everyone had nothing to say.

Get.

The deputy director and the high-level all agreed, how else could they refuse.

Thinking about it this way, many advertising people feel a little slim and bright. "High, high, we have never had a low-caste host in India before, and now that we have the initiative, the topic is coming"

"That's right, our station was originally an entertainment station, and it also took the middle and lower route, so that it could capture the hearts of the lower audience"

"High, really high"

"I admire Mr. Amirhui if he can think of what others can't think"

Big guy, you say everything I say. All of a sudden, I turned the bad idea that I just criticized into a fragrant idea.

Amir Hui continued to talk with a blank face, and no one looked down on this young man at this moment

Ten minutes

Twenty minutes

Half an hour later

Finish the creative promotional video advertisements of the British and American talents.

The whole room was stupid, how could they imagine the advertising shooting techniques and creativity decades later?!

Everyone is really stupid. Shocked.

They are so poor that they can't come up with so many ingenious ideas and shooting plans in their lives!

This is not the end, Amir Hui did not forget the most critical advertising slogan in the end, "Only what you can't think of, nothing you can't see, India's got talent, this summer, I want you to look good!" ”

Only what you can't think of?

Nothing you can't see?

Oh my! God sentence! Isn't this a divine sentence what!?

A group of turtle-like advertising people looked shocked. Especially the Indian talent, this summer, do you want to look good? Combined, how to listen to how there is a feeling of blood surge, and in response to the occasion, this is a multi-meaning advertising slogan!

The whole office area is in a state of silence.

It seems that at this moment, the room is silent.

Then, when Amir Hui stopped to drink his saliva, it exploded!

"Whether it's the rhythm of the advertisement, or the use of props, it stands to reason that there can't be any amazing effect, put these things out for you alone, you won't feel anything at all, but looking at Mr. Amirhui's drawing board, it's just the sketch when these visual effects, audio effects, these simple things are integrated together, and it actually produces a chemical effect, and when an unexpected perspective is shown, everyone realizes that it is a mild advertising word, suddenly people see the blood boiling, amazing and colorful"

"This ad is amazing"

"The most important thing is that there are still several"

"It's my favorite ad I've ever seen in my life"

"Oh my God, did Lord Shiva give the talents of all the people in the world to this young man in front of him"

"I feel like living a lifetime is no different from dying"

"The advertising words are also classic, they are really elegant and beautiful, and they are countless times better than the advertising words produced by those professional advertising companies!"

"I love the slogan too"

Amir Hui's final remarks:

Innovation is the vitality of the program.

When everyone was looking at him stupidly, Amirhui asked, "Will it be ordinary?" I've been thinking about this for a long time. ”

Everyone, including the team leader, had the urge to vomit blood.

Will it be ordinary?

You're so unusual!

Also, what have you been thinking about for a long time? Just the whole idea of an advertisement, let us think about it for a lifetime, we may not be able to come up with it!

These sub-professionals always know the deadliest true meaning of invisible pretending!

Don't pretend to force us to be friends!

Woo woo feelings we are all year round, I want to break my head, no one has drunk a few cups of black tea is worthwhile!?

What is Creative? It's a idea!

Everyone in the advertising department, the advertising people of the entire TV station, they only know that the original advertising ...... Can you still shoot like this??

For a while, everyone stared at this seemingly innocent teenager.

What kind of brain is this?

Is their great Lord Shiva possessed?

"Good, good!" In the end, it was the person who spoke to the entire advertising group, and he said three good words in a row, and then applauded.

The rest of the crowd joined him in clapping for this great idea!

Everyone knows that in this advertising war with other companies and TV stations, they don't have to worry about it, but secretly think, should they hurry up and worship this teenager as a teacher?! Isn't the second person of the future king of advertising himself!! (To be continued.) )