815. In Sunset Town, OK! (1/5)
Last Saturday, I was bitten by a newly raised puppy, bleeding, I haven't cared about it, the more I think about it since yesterday, the more scared I become, and now I am getting a rabies vaccine, is it still useful? I'm so scared! ****
Hou Wenyuan and his wife came to him to talk about buying a house, and they wanted to buy a small building in the center of the town, and open a Haidilao after renovation. Pen | fun | pavilion www. biquge。 info
"Of course, it would be better if we could buy a piece of land and let us build it ourselves." Hou Wenyuan finally said.
Wang Bo shook his head, "It's impossible to sell land, it's better like this, I can choose a piece of land and build a building according to your requirements, how about it?" ”
The land of Sunset Town is his lifeblood, not about money, but about these lands and the heart of the lord, who knows what the impact will be after selling the land?
He didn't take any chances!
Hou Wenyuan was still inclined to buy a piece of land, apparently he also had the usual land plot of the Chinese, trying to convince Wang Bo: "Really, if you are willing to sell the land, we can buy it at a price higher than the market." ”
He has a vision, and after studying the construction speed and current situation of Sunset Town, he is keenly aware of the business opportunities contained in the town.
Wang Bo's business vision is also very keen, and he sees a business opportunity from Haidilao.
Because of New Zealand's eating habits, some Haidilao brand products cannot be marketed here, such as duck intestines and goose intestines, such as duck blood, such as beef shutters, such as lamb tripe and pork belly, which cannot be put on the table.
Sunset Town has a large inventory in this area, and the cattle and sheep slaughtered in the past, the offal, are all put into the cold storage he rented in Aocheng after cleaning, and if they can be sold to Haidilao, this is also a lot of money.
Wang Bo knew this, so after chatting, he began to think of ways to sell it.
"To be honest, I welcome Haidilao to Sunset Town, firstly, it can enrich the town's food, and secondly, it promotes our Chinese cuisine, but I am not very optimistic about the prospects, I hope you are making an investment choice with a calm mind."
This is not an exaggeration, the development of these brands in Haidilao in New Zealand is not satisfactory, maybe Chinese food is a good gimmick, but they are too expensive to sell in New Zealand.
Wang Bo has been in New Zealand for a long time, and he knows more and more about the local price level, New Zealanders do not often eat out, even if they eat in restaurants, they are mostly fast food restaurants, and the average cost of a meal is about 20 New Zealand dollars per person.
Like Europe and the United States, New Zealand is full of fast food restaurants, such as McDonald's, Subway, Burger King, etc., and you don't need to buy a burger or sandwich with a glass of Coke for more than 10 New Zealand.
Another point is that New Zealanders like to eat buffets, because there is a lot of food, rich ingredients, and the local buffet is also cheap, only ten dollars per person at noon.
In the evenings and on weekends, when the buffet is more expensive, it costs about 20 yuan per person, but you can eat lobster, crab and other seafood feasts.
However, the Chinese food chain brand represented by Haidilao is priced very high, and there are professional catering media in New Zealand, Wang Bo sometimes takes a look and finds that Haidilao's per capita consumption in New Zealand is 80 to 100 New Zealand dollars.
In good conscience, they are reluctant to let New Zealanders accept that it costs so much money to eat a 'foreign' hot pot, and in comparison, Haidilao charges about the same amount in China, about 100 per capita.
But in China, food consumption is the bulk of a family's daily expenditure, and a high-end hot pot of 100 per capita is acceptable. New Zealand families are different, eating and drinking for basic needs, and spending a lot of money on travel and shopping.
Some high-budget restaurants in New Zealand, such as Spree's restaurant in Sunset Town, cost more than $200 per person.
At Sprees' restaurant, customers are treated to a delicious and nutritious specialty beef and lamb that they can't find anywhere else.
Spend $100 on a meal at other restaurants, where the vegetables are organic, the meats are imported, not to mention the seafood.
It's not good in Haidilao, the ingredients you eat in Haidilao come from the local market, and New Zealanders are not stupid, how can they be willing to spend so much money to eat these ordinary dishes?
After listening to Wang Bo's words, Hou Wenyuan said: "I understand, but you should know that our Haidilao is committed to service-oriented. New Zealanders care about the quality of service, and ours is the best. ”
Wang Bo nodded and said, "Yes, you're right, but you should also know that Sunset Town is full of tourists, especially Asian tourists, I don't think they will be much interested in your hot pot restaurant." ”
Speaking of which, he feels that he is a little too nosy, and people are willing to invest, that is, he is optimistic about the business environment of Sunset Town, and he uses his own mouth?
So he quickly made up for it: "I may be a little pessimistic, this is because we don't have Chinese food in our town yet, so I hope to build a brand as an example, so it is inevitable that I will think a little too much." ”
Hou Wenyuan is very good, he smiled gently, and said: "I understand, thank you for your advice, indeed, there is a bottleneck in the expansion of our brand in New Zealand." ”
Haidilao's service in China is well-known, but not in New Zealand.
They have some value-added services in China, such as free shoe shine and nail art for guests waiting at the door, free snacks, and meticulous services for the waiter after taking a seat, such as plastic pouches to protect mobile phones, glasses cloth, etc., and finally a noodle dance for guests to entertain.
However, New Zealand has a department that specializes in managing restaurant hygiene, and they are very brainless, and they do things according to the law, and if they find that there is unhygienic food in the restaurant, they will definitely investigate and punish them.
Shoe shine and manicure services are unhygienic in New Zealand, and this value-added business has been cancelled, which is why customers feel that Haidilao is not worthy of its name.
After discussing for so long, Hou Wenyuan looked at Wang Bo and said, "I don't know if Mayor Wang has any tricks?" I wanted to open a well-rated hot pot restaurant in Sunset Town, and I found out that there weren't any hot pot restaurants in town, so I thought we had a chance to make a hit, right? ”
Wang Bo looked at him and said, "If you want to make a sign, then I suggest you lower the price......
Hou Wenyuan shook his head: "I'm sorry, we can't do this, we are a franchise store, and some aspects must comply with the requirements of the headquarters, and we can't make decisions about price control." ”
Wang Bodao: "Then, you have to choose other ingredients, choose ingredients that can support this price, such as the meat in our Sunset Town." ”
Hou Wenyuan knew the prestige of Sunset Ranch, and the couple nodded and said, "We will try to use meat from Sunset Ranch, and this is the reason why we chose here." ”
Wang Bodao: "Not only meat, but also duck intestines, tripe and other ingredients can be put on the table." ”
Hou Wenyuan shook his head and said, "This may not work." ”
Wang Bo interrupted him: "It's definitely not possible in other places, but in Sunset Town, I have the right word!" ”
(To be continued.) )