Liu could understand his father's intentions, and he nodded and didn't say anything.

As long as my father keeps this matter in mind, as for when to start in-depth contact and what conditions to discuss, everything is still up to my father.

"By the way, do you think this kind of rice from Akita Komachi can really be sold for such a high price?"

Since talking to his son that day, Liu Rushan has been thinking about it for a long time, but there are some issues that he can't think about clearly.

Liu thought for a while and nodded: "Yes, but it is not possible to rely solely on the current ordinary packaging, although it tastes very good, but now there is a lack of marketing mechanism to match it, and marketing in addition to advertising and word of mouth, there is also packaging and recognition." ”

"The goods are sold for a skin, Akita Komachi has the quality that high-end products must have, that is, the excellent taste that is different from the popular rice, but its packaging is still too ordinary, and it still stays at the level of ordinary packaging, and the white leather bag cannot highlight the quality and make it stand out from the public, so the first step is to improve the packaging."

"There are two aspects to improve the packaging, one is to change the original 100 kg packaging into a small package, five kilograms or ten kilograms of packaging to make it portable, and the other is to increase advertising identification on the packaging, increase the introduction, and write out the particularity of this rice clearly and advertise."

"With excellent packaging, we also need the promotion of advertising, so that more people can know about this rice species, know its difference, and find exclusive consumer groups."

Liu Rushan frowned, he thought about Liu Relative's words, and felt that his son's words were a little too complicated. The strategy described is very different from the traditional methods of grain trade.

"Isn't that too costly?"

After a deep groan, Liu Rushan said cautiously.

"That's also a factor in its high price." Liu said relatively lightly. "Marketing has a cost, packaging. Advertising, and even channels, are included in the cost, and these are attached to the price and become an add-on to the brand. ”

"Brand building is a long-term process, but also a mutually reinforcing process, we invest money in the early stage to promote a certain type of product, and after it is recognized by consumers, it will in turn enhance the brand's awareness, so. These investments should not only be for Akita Komachi, but also for 'Rushan'. ”

"As for the price, I just made a random estimate that day, and how high the price will be will need to be costed later, but I know that as long as the price is reasonable, there will always be a specific group of people who will consume it. And this product will bring us immeasurable profits. ”

Liu Zhao smiled, he looked at his father very confidently and continued: "Popular food products make money by volume, high-end products are monomers, and 'Rushan' wants to become a complete brand." High-end products are a must-have, and I want to test the Akita Komachi product and promote the high-end product for trial promotion. ”

Liu Rushan's brows still did not loosen. He took out a cigarette and lit it, and took a hard puff. After a long time, he asked: "Relatively, have you thought about the consumption level of Huazun, a small county?" Have you ever thought about the market acceptance of high-priced grains? ”

"Whoever said we had to promote this variety in Huazun. Can't we spread it to Santang, Tsumon, Kyoto, and even the whole country? ”

Liu looked at his frowning father and said: "Now our living standards are very low, but the society is always developing, who dares to guarantee that in three years, five years and eight years, people's income will not increase several times, and the sales of high-end rice are not limited to the people who got rich first, and I think that the future sales channels will be more diverse, large supermarkets, chain grain stores, and even computer network platforms, are likely to replace traditional sales channels, so that the people we face are not limited to one city and one place." At that point, what do you imagine it would be like? ”

"So, acceptance is not a problem at all, the key thing we need to do now is to find a good product, and then take it and reserve strength for the future."

Liu is relatively smiling, social progress is inevitable, the Internet era is also inevitable, no store sales model will occupy half of the grain sales, by that time, who has a good product, who will win the opportunity.

Liu Rushan didn't answer, just smoked a cigarette one by one, there were some things that his son said that he couldn't understand well, although the outlook was optimistic, he still tended to be conservative, thinking that this pace was a bit big.

The room fell silent, neither of them spoke anymore, Liu Rushan had his considerations, and Liu Zhao thought of other problems.

"Dad, have you registered the 'Rushan' brand?"

Seeing his father finish his cigarette, Liu asked before he spoke.

"Sign up?"

Liu Rushan shook his head, "Not yet, does it make a difference whether you register or not?" ”

Liu Zhao rubbed his nose and said cautiously: "Yes, the difference is very big, if we don't register, everything we did in the early stage is likely to fall short, and we made a wedding dress for others." ”

"What we're doing now is to pave the way for the brand, whether it's southern rice or corn peddling, including the Akita Komachi strategy we're talking about."

"If someone else takes the first step to register the 'Rushan' brand, then we will inevitably have to change our ways, or register a new name, and the original hard work will be in vain, we just rely on these ideas to make some money, and not make a career."

"I think Dad, you don't just want to make some money, but you want to do your own business."

He looked at his father, and Liu Zhao said some of the words in his heart seriously.

"It is difficult to form a brand of food, because the origin is too messy, because of the different origins, the level of growers and the equipment of the processing plant, etc., resulting in different quality, taste, these factors are beyond our control, as a trader, the only thing we can do is to pick out good quality, with long-term sales possibilities of products, and incorporate them into our 'such as mountain' brand system."

Liu Rushan nodded approvingly.

"What 'Rushan' wants to go is a way to choose products and build channels. It does not process food products on its own, but it is a screening machine. The grain that enters the name of 'Rushan' must be the most cost-effective grain. ”

"The final positioning of 'Rushan'. It is to let all buyers rest assured that this brand is liked, so that all suppliers hope that their processed grain can be labeled with this brand, and they are proud to enter this system. ”

This is the clearest positioning of 'Rushan' in Liu's mind, which will appear as a platform brand in the grain trade industry, connecting the origin and the final consumer.

Liu Rushan was also a little excited, but he was very sensible, looking at his excited son, he asked softly, "Can we get this far?" Can it be this far? ”

"Yes!"

Ryu replied without hesitation.

Strictly speaking. He is not the first person to have the idea of making a channel into a brand, because at this time, Kyoto's Gome has taken the lead.

Gome has never produced an electrical appliance, but it definitely occupied the first brand of home appliance chain operation in Huaguo for a period of time.

Liu Rushan reached out and touched his pocket, found that there were no more cigarettes in the cigarette box, looked up at his watch, and stood up.

"I'll think about what I'm talking about today, it's not too early. You can rest first. ”

The conversation ended abruptly, but Liu knew that the amount of information contained in his words tonight was a bit complicated, and his father needed to think about it and digest it, so he didn't say anything more. Nodding his head, he walked into the living room.

He knew his father should have another sleepless night tonight.

As Liu Relative imagined, Liu Rushan didn't sleep well this night. He lay on the bed and thought about his son's words over and over again, and his thoughts were full of thoughts.

He got up just after dawn. Now that he has made a decision, he must quicken his pace.

Capping of the warehouse. The registration of the brand, the further communication with the Meihe grain depot, and the follow-up order of corn kept him busy, but thinking about the word 'career' proposed by his son, he felt that he had endless energy.

Liu didn't sleep well last night, he didn't think about the problem of food, but carefully reviewed the drawings, thinking about the preferences in the hearts of consumers, and climbed into bed in the middle of the night.

After arriving at the school, he went directly to the third class to find Kang Heqing, and communicated the details he thought of with Ah Kang, and Kang Heqing said that these problems were easy to revise and would not take much time, which made him breathe a sigh of relief

Time flies, and it's Saturday again.

At noon, when Liu Zhao was stopped by Yan Wushuang, she told him that the registration of the company in Shantang had been basically completed, and the company's office location had been found.

"Then tomorrow, just for the holidays."

Liu Zhao secretly admired Yan Nantian's work efficiency and said directly.

The construction of the family's treasury has also started, but he doesn't have to worry about it himself, he can put all his mind to his own affairs.

"Okay, my dad sent a car to pick me up tonight, so let's go over together?" Yan Wushuang proposed.

Liu thought about it and nodded, so that there would be more time.

"Okay, then I'll call my dad later."

Yan Wushuang looked very happy, and stepped forward and whispered: "From now on, it will be a partner, I will ask him to invite you to a big dinner in the evening." ”

The two faces were very close to each other, and Liu Zhao smelled the special perfume on her body again, and suddenly remembered that she had some ambiguous movements on the day of the sports meeting, and her face was a little red.

And Yan Wushuang looked at Liu Zhi's slightly reddened face with big eyes, and actually sneered.

"What are you blushing for?"

"Oh, nothing."

Yan Wushuang's foot that she wanted to put down suddenly stopped, she stretched out her hand and gently pressed it on Liu Zhao's shoulder, this action startled Liu Zhao.

There were not many people in the classroom, and the back door was also open at this time, Xia Mei just walked into the tenth class, she came to find Song Mei to eat together, and happened to see this ambiguous scene.

With a flushed face, Xia Mei was a little embarrassed, glanced at the classroom without Song Mei's shadow, and was ready to turn around and leave quietly.

At this time, Liu Zhao also happened to see the small pencil crumbs in Yan Wu's hands, and breathed a sigh of relief, it turned out that it was for this.

"Xia Mei!"

Yan Wushuang was smiling and about to leave, when she happened to see Xia Mei who turned around, so she threw the crumbs to the ground and shouted casually.

Liu Relative, who turned his head, also saw Xia Mei, so his face turned even redder, he knew that Xia Mei saw this scene.

"Xia Mei, is there something wrong?"

Liu asked quickly.

"Oh, it's okay, I'm here to find Song Mei."

Xia Mei paused, didn't stop or look back, she had already heard the footsteps of Liu Yuan chasing after her.

"I'm just fine, let's go to dinner together."

Liu Zhao was suddenly a little flustered, he realized the problem of Yan Wushuang's distance from himself, this was not the first time Xia Mei had met them so closely, he was like a husband who was caught by his wife, at a loss.

Yan Wushuang stood in place with a smile and watched Liu Relative run towards Xia Mei in a panic, and suddenly said, "Take me, I'll invite you at night, and you will invite you at noon." ”

Liu turned his face and Chaoyan Wushuang signaled not to make trouble, but Yan Wushuang walked over directly as if he didn't see it, came to Xia Mei, who was stopped, and grabbed her arm.

"How about he invite us to a big dinner?"

Xia Mei was a little unaccustomed to Yan Wushuang's intimate way, she said softly: "It's still not necessary, I still have to look at the exercises in a while, I have to hurry up and eat, I don't have so much time." ”

"It's okay, just eat a little, don't go out of school."

Liu added that he knew that Xia Mei was very frugal and would never spend money indiscriminately.

"Still can't do it, you guys go, I still have to find Song Mei."

Xia Mei didn't stay any longer, she smiled at Yan Wushuang very politely and then raised her feet to leave, leaving Liu who was standing awkwardly in place and Yan Wushuang who was smiling.

"Do you need me to make this clear to her?" Yan Wushuang bent his eyebrows and looked at Liu Xiang, who was a little anxious, and asked.

Then she held on to the door frame of the back door and turned her head to look into the corridor, and saw that Xia Mei had walked out of the teaching building quickly.

"Don't worry, the more you talk about it, the more troublesome it becomes."

Liu sat down on the seat again, a little excited.

Xia Mei's personality is gentle and very graceful, but it doesn't mean that she has no character, no likes or hates, she has a strong personality, and she also has a strong preconceived notion, as long as a person's image in her heart is stereotyped, then it is difficult to change, this characteristic Xia Mei has spent half her life to prove to Liu Relative.

She is generous, doesn't care much about personal gains and losses, is kind-hearted, she will easily become friends with anyone, but there is a kind of person she hates in her heart, never with it, and even keeps telling Liu to stay away.

This kind of person is a person with a heart, especially a man.

I keep saying that I like her, but I am not clear with another girl, although what she sees is only an accidental situation, Liu Relative himself also believes that he will never have this kind of thought, but what he says in his mouth is never as good as what he sees with his eyes, it is estimated that in Xia Mei's heart now, he is a boy with a heart. (To be continued.) )

PS: Today's Lantern Festival, I wish all book friends a happy holiday! There are too many things, the update is late, sorry!