Chapter 395: Managing the Cockpit

Chapter 395 of the main text volume manages the cockpit

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If Su Ming remembered correctly, he asked Shen Yan to set up a number of analysis groups, less than a week ago, the establishment of this group was inspired by the Xiangjiang Ocean Park, a long-term plan, did not expect this group to play a role in a short period of time, even within a year or two, there is no effect is acceptable. Net ≯≯

Unexpectedly, in just one week, Shen Yan not only established an analysis team, but even achieved some work results.

Shen Yan fought so hard, not for no reason.

There is a saying called 'the death of a confidant', and there is a saying that 'money can make the devil grind', if the boss can give employees generous economic treatment, and can truly respect and understand employees, then employees have no reason not to work hard for the enterprise.

Shen Yan's company was initially responsible for the construction of the zoo's network platform, and Su Ming saw that Shen Yan was really reliable, so he quickly handed over the information construction, software and hardware of the entire zoo and several companies under his command to Shen Yan to be fully responsible. Now Su Ming has become Shen Yan's biggest 'boss', and from a certain Cheng Dù, he has indeed achieved these two sentences, that is, to give Shen Yan wealth, but also to give trust and affirmation.

Heroes cherish heroes, Shen Yan started a business from scratch, what he admires most is a capable person, I have been in contact with Su Ming for a long time, I feel that this old classmate has the ability but is not arrogant, flexible and principled, and vaguely even regards Su Ming as a role model.

Combining several factors, Su Ming's casual remark was an important task in Shen Yan's opinion, and of course he did his best.

After mentioning the analysis of the number of jù last time, Shen Yan transferred two young employees from the company on the same day, plus himself, to form a three-person team.

There are not many people, but the technical work never depends on the number of people to win, three skilled, enthusiastic young people devoted themselves to the work, including the live broadcast platform of the zoo information system data collection and summary, screening and analysis, according to the number of unusual characteristics, targeted understanding of the zoo corresponding business, in a short period of time has a certain results.

Regardless of the size of the results, Shen Yan's attitude is absolutely worthy of recognition, Su Ming went to Shen Yan's company to listen to the report.

In a very remote commercial and residential building, the four-bedroom and two-living room residence has been slightly renovated, and the employees only have seven or eight big cats and kittens, all of whom are young people full of positive energy and looking forward to the future.

The three of them were in the analysis group, and in addition to Shen Yan, there was also a man and a woman.

"Mr. Su, this time we mainly analyzed the passenger flow of each room on the live broadcast platform, and the source of the number was obtained from the monitoring of the live broadcast platform 24 hours a day after it became stable. Xu, you can introduce me. ”

The girl's name is Xiao Xu, with a pair of glasses, a few small freckles on her face, very delicate, face-to-face and "boss's boss" to report work, Xiao Xu was a little nervous, coughed and cleared her throat, and pointed to the graphic opening on the projection light screen with a small point of light with a laser pen.

"Mr. Su, please look at the first picture, this is the total collection of people and gift income in each room."

Three column charts, two columns as a group, one represents the total passenger flow of this room during the statistical period, and one represents the total revenue of this room during the statistical period. Together, there are dozens of groups of pillars, representing the various live broadcast rooms of the zoo. These columns are high and low, the highest, and even the lowest more than a dozen times.

"We have arranged this chart, and it is clear that the total passenger flow is directly proportional to the total revenue, and the higher the passenger flow, the higher the income......"

This can be guessed without analysis, and after that, I probably thought it was nonsense, and smiled not very confidently.

Su Ming bowed slightly, and encouraged her to continue with his eyes.

"Well, based on income and crowds, we divided the live broadcast room into three grades."

Another team member, Xiao He, clicked on the computer, and in the bar chart on the big screen, some of the columns suddenly changed color.

"If it changes color, it means that there is an anchor in this room. Mr. Su, we have a very interesting phenomenon......" Speaking of the key points, Xiao Xu accentuated his tone.

The rooms listed in the first tier do not have anchors in every room, but in the last tier, there are several rooms with anchors.

The anchor room, in the three grades, presents a distribution of two large ends and a small middle, that is, the most profitable and least profitable rooms, a large part of which have human anchors.

Su Ming's eyes lit up, this is a noteworthy question.

Because according to common sense, there are human anchors, which should increase the traffic of the room.

According to this number, this is not the case.

"We went to the zoo for a field trip, and now there is not much difference between the lowest-grade room animals and the highest-end ones. Then the problem should be the anchor, so we have mobilized several representative anchor materials and video ...... during the live broadcast."

On one side of the screen, a row of avatars and profiles appeared.

Among them were five pretty girls. Of these five girls, only one room has entered the first gear, two are in the second gear, and two are in the third gear.

That's even more interesting.

At the beginning, Su Ming asked Wang Hao to choose people, emphasizing not to choose too glamorous, and the live broadcast platform could not rely on the showmanship to make highlights, it was out of the consideration of preventing the red line from being touched, to build a green platform.

If you don't think about this problem, pretty girls, coupled with sassy sales, will definitely attract more audiences.

Nowadays, many online live broadcast platforms, regardless of whether they are under the name of game live broadcast or other names, this is the case.

Therefore, in order to ensure the 'purity' of the live broadcast platform, Su Ming sacrificed certain interests.

But now it seems that this is not the case, the performance of several beautiful female anchors is below average, among which the 'most goddess' girl next door introduced by Ren Chen is directly at the bottom.

Next, Su Ming watched a few live videos.

The more in the live broadcast, the more deliberately flaunting the style, highlighting herself, and even taking the initiative to ask for gifts, the performance is not very good, and the frequency of receiving gifts in such a room is very low, but occasionally there will be local tyrants who give a big gift.

In the first-grade room, there are few big gifts, but there are many small gifts.

"Is it because the audience of the zoo's live broadcast platform is different from the audience of other platforms?" Su Ming asked.

"That's what we're guessing too. But guessing is not enough, there must be scientific numbers to prove it, so we counted some other numbers as support. ”

The projection image becomes several contrasting line drawings that analyze the customer base of the live broadcast platform.

"From the point of view of time, the zoo live broadcast platform, when the most people flow, is concentrated on weekends, mornings, afternoons, and relatively few in the evening, and there are almost no people after ten o'clock in the evening; And these Su Zong, you said to sell ......"

Bald mouth, the two words of sassy Su Ming said that it was no problem, she was embarrassed to say it directly, so she changed the word and said: "Well, relying on the platform of beautiful women's eyeballs, on the contrary, the viewing time is mainly concentrated in the evening and early morning, and the flow of customers during work hours is relatively small."

In addition, Mr. Shen has done several surveys, and the proportion of women on our platform is as high as 44%, while on other platforms, the proportion of women is less than 15%; In terms of age level, both sides are under the age of 18, but our users, there are still % over 40, while other platforms have 6% ......"

The analysis team also provided several copies, including details such as when the audience gave the most tips.

Finally, a report was taken out to analyze the audience characteristics of the zoo's live broadcast platform in detail, and according to this, several very targeted exhibitions and revisions were proposed.

"Very good!" Su Ming only glanced at the analysis report a few times, and his heart moved.

This number jù analysis is simply an automatic navigator in enterprise operations, as long as you simply move forward according to the direction displayed by the navigator, there will be no big deviation.

"Mr. Su, in the terminology, we call this the management cockpit. Of course, what you see today is only a small part of the management cockpit, and it still needs to be perfected. ”。

"Well, that's a fitting name." Su Ming nodded with satisfaction, "Old Shen, the cockpit management work will continue in this direction, including several of my companies, and if you need funds, you can report to me directly." ”

With this report, not only did he clearly grasp the operation of the network platform, but Su Ming even saw the direction of spiritual civilization construction. (To be continued.) )8