(There are always mistakes in regular releases these days.,I don't know what's going on.,Alas~~~)

On August 13, Ye Zi and his entourage flew to the ancient capital of Chang'an. Pen % fun % Pavilion www.biquge.info

On August 14, the signing event in Chang'an, Shaanxi Province was officially launched. None of the high-spirited Ye Zi and the three could have predicted in advance that this trip to Chang'an would end dismally with 4779 cassette albums, 147 CD albums and 288 posters.

On August 15, Ye Zi and his entourage almost fled from Chang'an and flew to Yanjing.

On the plane, Ye Zi and Yutai Wenhui barely spoke, and the two of them were thinking about their own thoughts. The setback of Chang'an made Ye Zi and Wenhui full of worries about the last stop of the ten-city signing event tomorrow - the trip to Yanjing, once the trip to Yanjing appeared again with results like Chang'an, this time the ten-city signing activity would basically be regarded as a failure, and the results obtained in the first eight stations would be in vain.

The pressure on Ye Zi and Yutai Wenhui increased sharply.

……

In fact, purely from the data point of view, this result is not only not bad, but also quite good. You must know that the highest record of Chang'an (Shaanxi Province) in history is only a little more than 5,000 boxes, and Ye Zi's result is not much different from it.

The local organizers in Chang'an were very satisfied with Ye Zi's results.

According to them, Ye Zi's results are already the best results in the past two years, and among the singers in the Chinese mainland, Ye Zi's results are also the best. So after the event, they repeatedly invited Ye Zi, hoping that he would come to Chang'an to hold a signing event when he released his second album. They believe that this time, if they do a little more preparation, it is possible to get close to or even break the signing record.

The second album is still floating in the air, so Ye Zi and Yutai Wenhui didn't say anything to death. But in fact, they all know very well in their hearts that they will not come here again to sign until Ye Zi really becomes a superstar who is well-known in China, sweeping the Xiangjiang River and the Taiwan Strait.

There is something real in the words of the organizers, but there is also a lot of water, and I can't fully believe it.

This time is actually the best time to break the record, Ye Zi's new album has just won the double platinum sales data in the Xiangjiang market, and this news has caused a sensation throughout China. With the signing of this shareholder Feng Ye Zi, he can only get the results he has now, and if there is no such good news to support him next time, what will Ye Zi use to break this record?

Also, before Chang'an, Ye Zi, including Shencheng and Yun Province, had already conducted a full 10 signings, all of which broke the highest local signing record, even in Yongcheng, which had the worst results. The power of 10 record-breaking failed to break the local record in Chang'an, so how can Ye Zi guarantee that he will be able to do better than this time next time?

So although the data is not ugly, Ye Zi and Yutai Wenhui can't deceive themselves, they both clearly know that this trip to Chang'an did not achieve their expected goals.

……

Looking back afterwards, the setback of Chang'an is actually traceable.

When it was decided to carry out the ten-city signing event, the northern provinces were a headache for the planners of Wenhui Entertainment. Judging from the results of Ye Zi's new song charts, from the line of Henan Province and Lu Province to the south, Ye Zi's results are extremely good, and he can often achieve excellent results on the local charts, and it is common to break the list of even hegemonic records. But going north and west, Ye Zi's performance has dropped very significantly. The expression of pop music in Xinjiang Province and Mongolia Province has strong national characteristics, which are completely different from other places, so it is not counted. Among the eight provinces and two cities in Shaanxi, Gansu, Ningbo, Hebei, Jin, the three northern provinces and the Gyeonggi region, Ye Zi's best performance in the ranking is Hei Province, which won the championship of the local rankings, but did not break the record of consecutive championships. In several other provinces and cities, Ye Zi failed to win the championship of the rankings. Even the song "I Wait for the Flowers and Thank You" that is sung everywhere has only won the second and third places in these provinces and cities, and "The Sound of the Waves" is even worse, basically hovering in the top five.

Of course, there are reasons for local protection, but the character traits of the people in the north make their appreciation of pop songs different from those in the south, which is also one of the important reasons. There are also types of songs, forms of expression, including Ye Zi's popularity at that time, singing methods, etc., which are also the reasons why those works are not outstanding enough.

All in all, Ye Zi's status in the hearts of northern fans has not yet reached that level. If it is said that Ye Zi now has no less popularity and status than Xiangjiang and Taiwan Strait singers in the southern and central regions of China, in the north, the current Ye Zi can only be regarded as an ordinary pop star who has a good performance on the charts and has a song that everyone knows.

Such achievements and positioning in the music industry make it difficult for the planners of Wenhui Entertainment to choose the most suitable signing location. In southern and central China, every city where the planners had a headache was reluctant to give up, so they could only choose the best of the best, and reluctantly removed many alternative cities such as Hongcheng, Rongcheng, Coconut City, and Sioux City. But when it came to the northern region, the planners suddenly felt that there was no city to choose from.

This makes them very nervous.

According to the results, Bingcheng in the Black Province should be chosen, and the fan base will be quite good, but in this way, the blockbuster in the Guanzhong region, which has more album sales, has no focus, and it will be a pity to abandon it. The planners had also thought about adding a northern city and decreasing a southern or central city, but they couldn't give up any city after picking a circle. These important cities in the south and central have a great role in promoting the sales of Ye Zi's new album, and they can all drive the album sales of this province and surrounding provinces and cities, and together they will account for two-thirds of Ye Zi's album sales, or even more. This point is closely related to the fact that the center of gravity of China's economic development at that time fell on the southern coastal areas, and the route arrangement of the signing should follow this route.

In fact, there is another city in the north that planners would like to choose, and that is Bincheng in Liao Province, which is economically rich and has considerable potential sales. It's a pity that Ye Zi's results in Liao Province are quite average, and there is no strong support for his achievements in choosing Bincheng.

So I chose and chosen, and finally decided that this time the signing activities will be mainly in the southern and central regions, and try to do enough in these traditional album sales areas to promote the sales of new albums in these regions. Among the eight provinces and two cities in the north (in the broad sense of the north), only two cities can be selected to do this activity.

Yanjing was a must to choose, and the remaining city finally chose Chang'an, Shaanxi Province. In addition to the fact that several of Ye Zi's songs in Chang'an are quite stable and already have a good fan base, the cultural atmosphere and historical accumulation of Chang'an are also an important reason to choose it.

But even though the choice of the city has been carefully considered, Ye Zi's ten-city signing event still encountered Waterloo in the first northern city. According to the post-mortem review, if there is no strong performance support for the location of the signing, the signings will not be able to achieve good results in the real sense.

Take Chang'an as an example, several of Ye Zi's songs can rush to the top three of the charts here, which seems to be okay, and the planners have made a good judgment on the fan base because of this. But in fact, if you analyze it carefully, you can see that these songs have only been in the top three positions for a week or two, and the best songs have only stayed in second place for three weeks. This kind of achievement is actually very empty, and the impression left on the fans is not deep enough, and the fan base will become very empty because of this, not at all like the south where the fan base has been very solid after dominating the top of the list for a few weeks.

If it weren't for the good news of Ye Zi's new album in the Xiangjiang market, if it weren't for Ye Zi's good results in the first eight stops that stimulated the local organizers to advertise it, and if it weren't for the fact that several of Ye Zi's MTVs were being broadcast in turn on Huaxia Channel, which attracted the wide attention of fans, it is very likely that this trip to Chang'an would not even be able to achieve the current results.

Ye Zi has not been able to truly conquer the majority of fans in the north, and the setback of Chang'an is actually inevitable. Even if it wasn't Chang'an this time, it would have appeared at a signing event in a certain city at some point.

All this experience is silently reminding Ye Zi and Yutai Wenhui that the targeted and active actions and measures to attract northern fans should be considered.

It's not too late to make amends. (To be continued.) )