"What do you mean?"

Liu Rushan looked at Liu Zhao with some surprise, he suddenly found that he didn't seem to know his son very well, in his heart, Liu Zhao has always been the innocent teenager who doesn't like to communicate with himself, likes to hum pop songs every day, and has nothing to do.

Liu didn't know what his father was thinking at the moment, he was still calm and not like a teenager, and he was talking about the countermeasures in his heart at a slow pace.

"Among the relationships between people just mentioned, the first place is the closest blood relationship, the second is friends, and there is another relationship, which is interests, there are countless kinds of relationships, eliminate those hatred and hatred, in fact, they can be covered by these three, and the three relationships are cross-vertical and horizontal, and it is difficult to sort out."

Ryu took a step closer to the balcony railing.

He stood against the railing, standing side by side with his father in the night.

The starlight shone sparsely on his somewhat immature face, and his eyes were aimed at the distance that he didn't know how far away, and he began to talk eloquently.

"The grain purchaser and the processing and sales of the origin formed a relationship of interest at the beginning, which is the most fragile relationship, I can only buy your grain if I am profitable, and you will sell my grain to me if you have a profit, which is also the purest relationship, regardless of emotion."

"But the trouble is that everyone will have feelings, they have their own rules of conduct and judgment standards, they will evaluate the person according to the other party's performance, whether it is good or bad, once a customer is labeled with this kind of label, then it is difficult to change his impression in the person's mind."

"They will divide customers into friends, interests cooperation, mutual use and absolutely not work together according to their own judgment, and once the type is finalized, then they will have a tendency to be emotional in the future work, at this time, we can not say that the supply and marketing is just a simple interest relationship."

After talking about the change in relations, Liu Ji began to talk about food.

"There will be a difference between the off-season and the high-season in grain sales, in the off-season everyone will not make money, small profits but quick turnover, and in the peak season, this personal impression shows a huge effect."

Liu said with a smile, he knew that his father understood this truth very well.

"The same cart of rice, the rice processing factory sells to everyone to earn the same profit, but as a buyer, get one more car, will make one more carload of profits, in the peak season when rice is in short supply, we have to fight for connections. The initial source of your connections is your personal impression of the boss of the processing plant, whether he sees you as a friend or something else. ”

"The word friend is an interactive word, see each other as friends, business can last for a long time, in the off-season, you help them to sell, deal with the backlog, in the peak season, they come to ensure the supply, let you make money, this is the happy situation."

His father was confused, he didn't know what Yoo was trying to say.

Although he didn't look back, Liu Zhao seemed to see the confusion on his father's face, and he said with a smile: "Dad, in fact, I mean to remind you that you go to the south this time, find out the price of grain, and then transfer grain from the south to the north, these are not the focus, the focus is to make friends." ”

"Doing business is actually being a person, what you want to do this time is to promote yourself and make friends, of course, you also need to screen and judge the friends you want to make, not all processing manufacturers we have to pay, you have to choose those kind-hearted, pay attention to the credibility of the people, the price should not be pressed too hard, according to the normal market price or slightly higher purchase."

Liu paused at this point, he stopped speaking, he wanted to give his father some time to digest the meaning of his words.

After pondering for a while, Liu Rushan asked: "I understand the strategy you said about making friends, but I don't quite understand what you said about buying goods at a slightly higher normal market price, if we buy at this price, how much profit will we have?" You know, although the cost of wagon transportation is very low, but its carrying capacity is several times that of automobile transportation, which requires a lot of money, we use such a large amount of money to earn low profits, is it cost-effective? ”

At that time, Huazun's automobile transportation was mainly trailers, double carriages, and the total amount of each transportation was only 20 tons, which was fast and fast, and the train was arranged according to the number of carriages, and the application for at least one wagon at a time, with a standard load of 60 tons, the number was three times that of automobile transportation.

Of course, Ryu understood the meaning of his father's words.

In 95 years, the price of rice in Huazun's Beidong was about 0.9 yuan per catty, and the total amount of grain in a trailer was only 3 or 40,000 yuan.

At that time, the gross profit of Huazun Grain Wholesale Market per catty of Beidong rice was about 3 cents, and according to Liu Rushan's ability, the average sales time per car was 3 days in the off-peak season, so his profit margin was 3%, but if he put three times the money into a market where life and death were unknown, he had to consider.

"Dad, I believe that after you go to the south, you will definitely have a more intuitive understanding, this deal is definitely a good deal."

Liu Zhao played the essence of the magic stick again, and he smiled hehe, which made people a little confused, but his affirmative look made Liu Rushan feel an incomparable peace of mind.

It's a weird feeling.

According to the ratio of two-thirds of the pricing, the price of rice in the south at this time is estimated to be about 0.6 yuan, the price difference is 3 jiao, according to the hue and taste of the sales price is set at a dime lower than the rice in the north east, Liu Rushan's rice gross profit should be about 12,000 yuan, the profit margin is 10%, even if the time of the delivery of the wagon and the promotion time of the new product, it is much higher than the profit of the north east shipment.

According to Liu's relative judgment, the huge price difference can greatly shorten the time for selling goods, and if it is operated properly, it can even be done when the wagons reach the ground, and the goods will be snapped up.

This time is much lower than the bicycle sales time of Beidong Rice.

Of course, Yoo is not just thinking about the immediate benefits.

The possibility of forming a monopoly in the grain market due to its particularity is very small, but this does not mean that a monopoly cannot be formed in a certain variety, using the price difference and time difference to grab the first barrel of profits, and then use the first barrel of profits to establish contacts in the production area, form an absolute advantage in price and quality, and then gradually form a monopoly situation in the future sales process, which is what Liu Relative wants to do.

Liu Rushan lit another cigarette, and he was thinking about the feasibility of this set of theories and practical operations in Liu Zhao's mouth.

Liu Ji stopped talking, and stood by the railing quietly watching the fireworks go out in the dark.

"It's a long time, it's not something that can be done in a day or two."

My father finished smoking a whole cigarette before he said in a low voice.

"According to my idea, if you set off in half a month, then you will stay in the south for more than a month, which includes you have to visit different production areas, learn about different processing plants, make friends, organize wagon shipments, and then wait for feedback to quickly organize the next batch of goods."

Liu Relative gave the time scale in mind, and he had his considerations.

In the trade industry, there are two ways you have to hold on tightly to make money, one is procurement, and the other is marketing.

Procurement is Liu Rushan running, he is age-appropriate, experienced, psychologically mature, and has time, so it is very suitable to do this.

As for the marketing of the market, Liu Zhao has to do it himself, and a month and a half later, he has graduated from junior high school, and he will have a lot of time at that time.

He believes that with his 20-year-old operation methods, he can play well in this market and let the entire Huazun food industry develop completely according to his own ideas.

The reborn, with this self-confidence.

"Isn't that a bit long?"

Liu Rushan is a little unpredictable.

"Is it long? Compared to the road to be taken in the future, I think this time is still a bit rushed. Liu Relative answered his father's question, and then without waiting for Liu Rushan to speak again, he spoke again.

"Dad, before you go, I think you have one more thing to do."

"What's the matter?"

"You're going to have to set up a program-controlled phone at home."

The word Liu Relative said startled Liu Rushan.

In 95, program-controlled telephones have just been popularized in big cities, and there are people in third-tier cities like Huazun who have heard of it, but few people have seen it.

It costs tens of thousands of dollars to install a phone, which is not a small number, and you still have to have a certain relationship to apply for it.

Liu Rushan frowned tightly, he didn't understand Liu Relative's proposal.

Is there any inevitable connection between the installation of the phone and his trip to the south? So he asked Yoo why.

"You have to be able to contact your family at all times and be able to know the sales of the rice that has arrived at all times, so that you can arrange the purchase accurately."

According to Liu Zhao's assumption, from the time his father sent the first wagon of southern rice, to the reaction of other grain merchants in Huazun and the beginning of large-scale transfers, Liu Rushan had to send at least 4 to 5 wagons of rice.

In other words, when the southern rice distributed by others arrives at Huazun Market, the whole market is saturated with this variety.

He wants to hold all the competitors' goods in his hands.

Liu originally wanted to say that you have to buy a mobile phone, but when you think of the era you are in now, you have to give up.

Doing business, the flow and timeliness of information is so important.

Liu Rushan felt that he had received too much information from the discussion with his son in the past half night, so much that he couldn't think about it for the time being, what relationship theory, what Nanliang's strategy, and what impact of program-controlled telephones on business, he felt that even if he was a veteran of the shopping mall, he was a little uncertain.

Liu knew that his father's understanding of these words would take time, and he was not in a hurry for this moment, so he said with a smile: "All these are just suggestions, everything is up to you." ”