With the discussion, everyone gradually found a lot of evidence that had not been noticed by themselves before, but at this time, it was able to prove that someone was indeed preparing to do it this time. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Everyone was furious, who is this bastard? But no matter who he is, he'd better not be caught by Lao Tzu, as long as he is caught by Lao Tzu, Lao Tzu must make him regret being born in this world!

"Okay, I believe that everyone has basically made a judgment on this incident now, and this time it is likely that our competitors are using this disgusting way to smear us, so the question is......" turned his head to look at Sun Weihong, the head of the public relations department: "Comrade Wei Hong, as the person in charge of the company's public relations department, what do you think we should do?" ”

Sun Weihong didn't speak before, because he didn't know if there was a serious quality problem with the company's products this time, but now, it has been basically determined that there is a villain at work, Sun Weihong is completely relieved, and said: "Okay, first of all, I think we should communicate with the driver first and strive for private ......."

Chen Geng interrupted Sun Weihong's words and asked, "What do you mean, you want to give that driver a sum of money, and then let him admit that this incident was actually caused by his own reckless driving, and the quality of our car is fine, right?" ”

"Uh...... Yes. ”

"No! I don't agree with this idea!"

Chen Geng vetoed Sun Weihong's idea without hesitation, paused, and Chen Geng said extremely solemnly: "In addition, I also make my attitude clear: in the future, including this time, this kind of thing must not be handled by concealment, cover-up, bribery, etc., and the way of handling must be just, fair, and open, and it must be able to accept the test of the public security organs and even time, and it cannot be turned over after a period of time as an old account attacking us."

Now that we know that someone is behind the scenes this time, we should know that those troublemakers will inevitably do whatever it takes, and we can't take the initiative to provide them with ammunition. ”

Sun Weihong's face was flushed!

In addition to the problem after the initiative to cover up, conceal or even escape, this is almost the usual way of enterprises to deal with problems in this era, everyone is doing this, he also subconsciously thinks that Runhua Industry should also do this, but after listening to Chen Geng's words, he and everyone in this conference room realized a serious hidden danger of doing this: this is simply to provide ammunition to the company's competitors!

But it is not without objections.

For example, Jia Tingliang, the head of the company's technology research and development department, persuaded: "Chen Dong, is it too trivial for us to do this?" If, according to what you said, if we want to get through this crisis safely, the amount of money we need to spend may be a lot of money, this ......"

"I see what you mean."

Chen Geng nodded, Jia Tingliang's identity was not ordinary, and he couldn't treat him like Sun Weihong, and after a little hesitation, he opened his mouth and said: "For our current situation, there is a special term in the West, called 'crisis public relations'. ”

"Crisis PR?" Seriously smacking the word, Jia Tingliang nodded: "That's right, public relations at a critical moment, this statement is quite vivid." ”

"Very vivid, isn't it? Western companies attach great importance to crisis public relations, and attach importance to the fact that they will make a variety of crisis public relations plans with different definitions and different natures according to the company's business scope. Why? Why is crisis PR so important? Because any enterprise or brand, no matter how good you are, there will inevitably be some unexpected crises and mistakes, and the emergence of a crisis is likely to bring huge losses to the enterprise, and even may directly destroy the future or life of the enterprise......"

Sun Weihong's eyes lit up when he listened, and he was fascinated.

Not only him, but also the people in the entire public relations department who were qualified to participate in this meeting, and the other people in the conference room, all pricked up their ears and desperately wrote down every word Chen Geng said......

"You may say that the quality of my products is excellent and there will not be a very serious crisis, which seems to be true, but can you anticipate all kinds of unexpected crises? Can you keep someone from doing it? Moreover, the crisis is diverse, not necessarily all caused by products, such as the current situation of our Runhua Industry......"

As soon as Chen Geng's voice fell, everyone suddenly burst into laughter: But isn't it, many times it is not you who are looking for trouble, but trouble who is looking for you, just like this time, who is provoked by Runhua Industry, it is really people sitting at home, and disaster comes from heaven.

Chen Geng is also smiling, he is actually very pleased with the current atmosphere: "Therefore, enterprises must have crisis public relations capabilities, an excellent crisis public relations, not only can resolve the enterprise crisis and minimize losses, but also often bring new development opportunities to enterprises." Norman Augustine, a master of crisis management, said: 'Every crisis itself contains both the root causes of failure and the seeds of success. As I told you before, the so-called crisis contains two aspects, danger and opportunity, the emergence of a crisis is not only a danger for us, but also an opportunity for the development of the company, the key is whether we can grasp this opportunity......

"So for this case, I'm going to make a few basic principles:

First: the relevant departments of the company must respond quickly and quickly find out the cause of the accident! No department must take things seriously, let alone deliberately evade them, and do not allow a small crisis to evolve into a big crisis, and let a crisis that could have been properly resolved evolve into an unsolvable crisis. I don't want the story of the wolf to play out with us;

Second: in the face of the media and the public, we must face them with the most sincere and frank attitude, do not try to hide, let alone use lies to cover up the crisis, in the face of those omnipresent journalists, what secrets can be hidden? Even if you hide it this time, can you still hide it next time there is a crisis?

I know that some comrades think that our Runhua Industry is already a large enterprise, and always feel that a large enterprise must have the bearing of a large enterprise, and ignore those small reporters, but I want to ask everyone to remember, don't have this kind of thought, don't have it at any time, the attitude of a large enterprise is not arrogant, not high-minded, the core purpose of Runhua Industry is always 'customer-oriented', who dares to use arrogance and a high-minded attitude to trouble, a small trouble is likely to become a big trouble.

If it is our own enterprise that is indeed at fault, then lower our profile, take the initiative to admit the mistake, and promise to correct it immediately, let the press report on the company's error correction, if necessary, even set up a bonus, welcome the masses across the country to report the quality of our products found.

Please remember that no one can not make mistakes, natural people are not saints, and our company is not saints, but the attitude after making mistakes is very important, and attitude determines everything......"

Listening to Chen Geng's words, some people's faces turned red, and some people even wanted to stuff their heads into the table and lower them: the high-minded, arrogant and arrogant person that Chen Dong said seemed to be himself.

"The third basic principle, from now on, the company set up a crisis public relations team headed by Comrade Xie Minsheng and me, everyone here is a member of the crisis research team, everyone must be consistent in their words, unified external ......"

"Chen Dong said this very well, everyone must remember that no matter who it is, at this time, we must be consistent with the company's remarks, and we must be consistent with the outside world to defeat the enemy," Old Man Xie took the words and took the initiative to help Chen Geng bear the pressure: "In addition, we must not only be consistent in terms of caliber, content, and rhetoric in terms of information released to the outside world, and unify the external world; It is also necessary to carry out a comprehensive ventilation of the company's employees, suppliers and distributors according to the situation, release relevant content and external publicity, and ensure that the outside world from any angle to find out the news is consistent in favor of the enterprise, everyone does not answer the questions that are not clear and politely refuse, and the answers to the questions that should be understood are consistent, if someone says something that should not be said or done something that should not be done, I believe that everyone knows what kind of consequences this will cause. ”

When he said this again, Old Man Xie was murderous!

Glancing at Old Man Xie gratefully, Chen Geng continued: "The next and most important principle: to be active and brave to take responsibility. Don't think that summoning reporters to issue an apology statement is over, as a company, we must take the responsibility we should bear, as a company, an apology that does not take responsibility is pale and powerless, and it is not a truly sincere apology.

When it comes to this matter, first of all, we can state that in line with the humanitarian principle, Runhua Industrial will bear all the hospitalization, treatment and nutrition costs of the patient, and at the same time help users replace new faulty parts and repair the car free of charge.

Of course, saying this does not mean that we think that the problem is ours, we will invite the relevant quality inspection agencies in China, Europe and the United States to conduct the previous quality inspection of our cars, and we will definitely shirk the responsibility we bear......"

Whoa......

Before Chen Geng finished speaking, the conference room was already applauding warmly!

At this moment, everyone is full of confidence in whether they can survive this crisis safely and smoothly...... No wonder Mr. Chen said that the so-called crisis is actually a mixture of danger and opportunity. "Words?

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PS: Brothers, updated. (To be continued.) )