Chapter 1387: Grab the Market
"Feng, do you still need to discuss this matter, isn't it that Microsoft wants to compare funds with us, let's compare them to see who can't bear it first!" After listening to Lei Dajun's words, Kirilenko said with a big grin. Pen? Interesting? Pavilion wWw. biquge。 info
In words, Kirilenko did not take Microsoft seriously. When he waved his hand, the thread of the simultaneous translator in his ear swayed back and forth.
"Mr. Kirilenko, things can't be said like that. Microsoft has billions of dollars in money, and it's all about the profits generated by this office software. As long as they crush us, they will still be able to earn billions of dollars back in the future. ”
"And what about us? So far, our products are not bad except for the markets in China and Eastern Europe, and the other markets have just been developed and are not profitable. Even if we invest a lot of money to stabilize the market, when will we make it back? Investment and income are not proportional at all. Qiu Bojun frowned and persuaded.
The price of Microsoft's products is high, and the market has already been thoroughly developed, and the recognition of users is relatively high, especially in Europe and the United States.
Even think about Yinshan's office software, which has just begun to involve the market in those places, the price is half of Microsoft's, not to mention, it has to cooperate with other software companies to let others share a sum of money. In addition, they also have to spend a lot of money on promotion, and if the number of sales does not meet expectations, it will not make money at all.
If you burn money, Qiu Bojun also thinks that it is a loss, because the market may not be able to grab it, and the investment will be very large. Even if it succeeds, the future office software may not be much profitable.
Now that this version of Microsoft can have an activation code generator, it is difficult to guarantee that the property rights protection methods of Lianxiang Silver Mountain will not be cracked in the future. If the software really can't make money, aren't they losing a lot?
Of course, it can also be profitable if you can grab more users and provide some other value-added services.
"You found that there is no, Microsoft's product activation code generator is only available in our China market, the Eastern European market, and other markets. If that's the case, then why can't those markets have it too? Feng Yu knocked on the table and asked.
"You mean, let's make an activation code generator for foreign versions?" Lei Dajun felt that it was a bit unkind to do this, and it seemed that he was also suspected of breaking the law.
"Why do we want to do it? We just need to let this activation code generator made by Microsoft's own employees spread to foreign networks. As for whether it is applicable, how to upgrade, etc., we don't need to bother at all. If it succeeds, then Microsoft's office software will inevitably suffer huge losses, and their cost is not lower than ours. ”
Although Microsoft has its own branches in many countries, almost all of the versions in various languages are translated by its own company. But don't forget, the salary of Microsoft's employees is very high, especially the salary of software engineers in the United States.
Although Lianxiang Yinshan cooperated with other language versions of office software, resulting in high costs, the cost was much lower when they first developed the basic core program. Although the salary of software engineers in Lianxiang Silver Mountain is a first-line in China, it is still lower than that of Microsoft.
Hearing Feng Yu say this, Lei Dajun's eyes lit up.
That's right, this activation code generator was made by yourself, and you dug a hole to bury yourself.
It's just that in this way, it is bound to affect the sales of office software of Lianxiang Yinshan. They have just entered the European and American markets, so those promotion costs may not be able to earn back.
Isn't this really a mutual injury?
"With its high selling price, Microsoft guarantees their high profits. If their high profits are gone, then their stock price is bound to be severely affected. ”
"Originally, those markets in Europe and the United States were dominated by Microsoft. We are latecomers, and if we grab 10 percent, it can be considered a success. But they lose ten percent, and that is a failure. Add to that the fact that their profits are severely affected, which will definitely displease Microsoft's shareholders. ”
Although Bill? Gates owns the most voting shares, and shareholders are very supportive of him. But if Microsoft is in Bill? If Gates loses money, then the shareholders will abandon him.
Can't make Bill? When Gates stepped down, can't he still sell Microsoft's stock? If there is another concentrated sell-off, Microsoft's stock price is bound to fall sharply.
At a time when Microsoft is just beginning to recover and the stock price is rebounding, it is definitely a heavy blow!
If the stock price falls, Microsoft will continue to burn money, which will make the stock price fall faster.
"And what else are we going to do?" Qiu Bojun asked.
"I think since we have already spent so much money on publicity and promotion, it is better to continue to increase it. Even if it is not profitable, the market will be grabbed first. Under normal circumstances, Microsoft will definitely launch a new version within three years and re-charge to make money, and they will not let piracy run rampant all the time. Liu Chuanzhi thought for a while and said.
"I also think that Mr. Liu's words are reasonable, since it is no longer profitable, and it is even possible to lose money, then we will first grab the market, cultivate the inertia of users, and wait for the next time we launch a new version, so that more users can buy and make money back." Lei Dajun also agreed.
Feng Yu looked at the others, and everyone had no opinion. Kirilenko even said that since we want to increase publicity, it is better to be ruthless, in terms of publicity, completely suppress Microsoft, and let everyone know that we even think that the office software of Silver Mountain Software Company is the best in the world!
"Okay, since everyone has no opinion, then we will officially start the battle with Microsoft to grab the market. Previously, our publicity efforts were not big enough, so this time, we will increase the publicity and promotion costs. Increase 100 million RMB domestically, and 100 million US dollars if you go abroad. If that's not enough, feel free to add more! Feng Yu made a decision.
Although Qiu Bojun is the chairman of Lianxiang Yinshan, this time it was a shareholders' meeting, and the major shareholders were Feng Yu, Lianxiang Group, and Kirilenko.
Obviously, no one will object to Feng Yu's decision. And as long as Feng Yu is present, then no one will ignore Feng Yu's aura of the richest man in the world, which is too dazzling.
"Mr. Feng, in this way, our research and development in other aspects is bound to slow down, and the funds are not enough." Lei Dajun reminded.
Feng Yu waved his hand: "There's no need, go to the bank for a loan, Minsheng Bank will definitely lend us money." ”
"Mr. Feng, why don't we go public directly for financing?" Qiu Bojun said.
Only then did Feng Yu know that Lei Dajun meant this.
Going public seems to be a good choice.
…… (To be continued.) )