Chapter 120: Acquisition of The New Newspaper
"Fifty million? This "Cheng Pao" really dared to make a bid. Taking the agreement handed over by Yuan Tianfan, Ye Jingcheng glanced at it and threw it on the table.
Today, Sing Pao is not one of the three best-selling newspapers on Hong Kong Island, with a large number of sheets sold every day for $1 each, with a circulation of less than 60,000 copies.
After deducting the cost plus the population by seven by eight, the newspaper's net profit may be less than 10,000 yuan per day, and the maximum is 300,000 yuan a month. If 50 million is thrown away like this, how many years will it take for the newspaper to be sold before it can be repaid?
Even if Ye Jingcheng is now worth hundreds of millions, he is not a fish in water, and others can press it however they want. If this is really the price, he might as well go to the idea of the three major newspapers of "Sing Tao Daily", "Ta Kung Pao", and "Oriental Daily".
"Although Cheng Pao has borrowed money from the bank, its background is no worse than that of the three major newspapers, and the funds have begun to turn over during this time, I think they are just trying to scare you off at this price." Yuan Tianfan analyzed.
After all, the scale of "Cheng Pao" is not as large as that of the three major newspapers, but tracing its origins, we can find that the date of its establishment is only more than a year or two later than that of the three major newspapers.
"What's going on with The New Paper?" Ye Jingcheng had read the information of "Xin Pao", and it was close to the 60s when it was first published.
Compared with several hegemonic media, "Xin Pao" is a complete rookie. It was only later that the latecomers prevailed with the quality of the newspaper and the adherence to the principle of impartiality and fairness. Especially in recent years, the economy has developed rapidly, and the excellent reputation has attracted many audiences.
Now it can reach 50,000 copies a day, the same as one yuan a newspaper, but the front page of the newspaper has been added with color printing. Therefore, the cost has also increased a lot, and it may only be a net profit of 5,000 per day.
"I think their attitude will please you." Yuan Tianfan laughed. Only then did he hand over the "New Newspaper" agreement.
The demands put forward by "Xin Pao" are almost the same as those of "Cheng Pao", but the quotation has been cut by 60%. The figure of 20 million is still a bit inflated. However, the deal is still negotiable.
"Hmmm! Did you make an appointment for me. Ye Jingcheng chose to step into the film industry, and it definitely needed a media company to build momentum.
"We can go over at any time."
The newspaper has done well in all aspects, but there have been vacancies in manpower, so the operation of the newspaper is under great pressure. In particular, the person in charge of this media company no longer has the passion to start the journal at the beginning, and he is eager to get rid of this burden as soon as possible.
After a phone call, the two sides made an appointment to meet at each other's printing plant at 3 p.m. By the time Ye Jingcheng and Yuan Tianfan came here, Gu Yaokun, the president of the newspaper, was already waiting here, and this time there was a negotiation about the acquisition. Several shareholders were also put in his hands.
First, he inspected the printing plant, and then Gu Yaokun took the two to the office of the newspaper. After another inspection, the three of them entered Gu Yaokun's office and began to negotiate the acquisition.
"Ye Sheng, you have inspected the factory and the company, I don't know what the impression is on you?" Personally poured a cup of coffee for the two, and Gu Yaokun sat in his own exclusive seat.
He didn't know how much effort it took to sit in this position. Unexpectedly, after only sitting for half a year, the founders of "New Paper" unanimously decided to sell the newspaper. It looks like this chair is going to change owners.
"Not bad." Ye Jingcheng did not deliberately restrain his emotions.
Xin Pao has a good grasp of both the working environment and the quality of its staff, but it is seriously understaffed. What he had just seen when he walked in was that every employee seemed very busy. Even one person has to do the work of several people.
"In that case, in terms of price... I think Ye Sheng, you should accept it too, right? Gu Yaokun began to test Ye Jingcheng's bottom line.
Hearing this, Ye Jingcheng shook his head. said: "It's too high, although the market share of your newspaper is not low. But your cost is almost double that of your peers, and when the funds are returned, you don't know that it is the Year of the Monkey. ”
"Ye Sheng. The reason why our "Xin Pao" has achieved today depends on the reputation of this newspaper and the quality of the newspaper. Compared with other newspapers that are still black and white, the market of "Xin Pao" will inevitably expand in the future, and it will go further. ”
Gu Yaokun said catchily like a line prepared in the morning.
"Ten million." Ye Jingcheng didn't listen to the other party's words, and indifferently raised a finger to make an offer.
"Impossible!" Several founders handed over the negotiation to Gu Yaokun, in addition to because he had a good eloquence, and he already regarded this place as his home, how could he easily sell this home cheaply?
"And how much do you think is appropriate?"
Yuan Tianfan on the side asked Gu Yaokun rhetorically, and dug out the other party's old bottom, and said: "President Gu, I think you should know which line of work I am engaged in, your "New Paper" borrowed from HSBC at the beginning, and the bank appraised the newspaper, and the value was only 12 million. ”
"This..."Gu Yaokun finished for a while, he really forgot that Ye Jingcheng's line was set up by Yuan Tianfan. Based on the dialogue and salutation of the two along the way, the relationship is definitely not shallow. The trick he used was hidden from the world, and there was nothing to hide in front of the other party.
"But the 12 million you're talking about is already from the previous year. During this period, newspaper sales have increased significantly, and coupled with the potential market value, there must be more than that. ”
In the eyes of the other two, Gu Yaokun's words were just dead ducks. Even if a newspaper's market share increases, its value is unlikely to soar all at once.
"So I'm like, how much do you think is appropriate?" Yuan Tianfan smiled and looked at Gu Yaokun meaningfully, waiting for his next reply.
After thinking about it for a while, Gu Yaokun quoted: "Eighteen million, I only have such a big right." No matter how low it is, I can only discuss it with the shareholders first, and then I will give you an answer in a few days. ”
The three of them had different thoughts, and the scene became silent for a while.
"President Gu is also an important minister of "Xin Pao", I don't know what arrangements you will make in the future after this newspaper is sold?" Ye Jingcheng opened a breakthrough, as the so-called once a son of heaven and a courtier. The newspaper was sold to others, and it was a question of whether Gu Yaokun could be reused.
Even if he can choose to change jobs, the problem is that the lack of middle and lower-level talents in newspapers at the same level is relatively rare. Unless he is willing to lower his status and join a lower-level newspaper, then it will be okay to be the president.
"Fifteen million, as long as you can convince those shareholders, the position of president is still yours." Ye Jingcheng continued to lure him to his advantage.
Gu Yaokun, who was originally going to make a sound, fell silent again. It must be false to say that he is not tempted, after eating too much abalone and cucumber wings, does he still have to eat salted fish and vegetables?
"Allow me to give me a call." (To be continued.) )