After the door opened, it was indeed the person from the "Rover" company in Guyton Village who had been agreed, that is, the company that the Chinese later called "Land Rover". Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The leader is a vice president named Charles, an old man in his fifties, judging from his gentlemanly demeanor that is neither humble nor arrogant, he is an out-and-out British style.

As soon as Charles entered the door, it was a Chinese-style fist ceremony, it was obvious that this old man was still a China expert, and Shirley's negotiation team had already negotiated three rounds on the acquisition of Rover, and two months had passed, and it finally reached the most critical stage.

The involvement of this major Chinese shareholder at this stage is also a mixed blessing for Rover.

The good news is that in the field of international investment in recent years, in the overseas investment practice led by a small number of super-rich people in Japan, Australia and China, they have been very generous, so that Rover can definitely sell for himself a good price, just like Jaguar three years ago.

The worry is that even if the Chinese shareholder is not a legal person, from the situation of a simple judgment, can be sure to be a very important person, although the team in the past record they provide, is indeed brilliant, but Rover has witnessed the embarrassing situation of Jaguar's cousin, know its causes and consequences, even Ford is at a loss for Jaguar, even if they make Rover very satisfied with the price, what guarantee can they carry forward this classic British off-road brand?

This way of thinking of the British is the same as that of Hong Kong's return to the motherland, and it is clear that they have to let go, but it seems that on the surface, they still have to show that they are extremely concerned about the development of the goal, at least above the official face, they must behave in a high-sounding manner.

Therefore, the board of directors of Rover Company specially brought Charles, a China expert, to receive this Chinese billionaire.

Zhao Yan naturally responded to the arrival of the old man, and naturally let in politely, and personally soaked the top fragrant snails brought from China, and the whole small living room was immediately filled with a rich tea fragrance.

In international practice, before the formal negotiation begins, they all talk about the friendship and friendship between the two peoples, which is used to test the reality of the other party, so Zhao Yan and Charles did not talk about any serious topics at all in the first 20 minutes, and they were all chatting about what they had seen and heard in the environment that the other party was familiar with.

Zhao Yan looked at it, the old man's posture, this is to fight with me to be patient, then I'm still afraid of you? So he followed Charles's tone and accompanied him to chat all over the world, Zhao Yan himself is a reader, even if he has not been to a place in China, he also knows a little about the customs there, of course, these are still able to deal with the so-called half-hung "China expert" Charles.

Sure enough, while chatting, Charles observed his words and expressions, until he talked about the general situation of China that he knew, but he was surprised that his opponent in this project had learned so extensively. Not even strange to many historical allusions to England?

It seems that he has encountered a hard stubble, no way, Charles saw that it was not too early, so he introduced the topic to the theme of automobile business acquisition, which can be regarded as a slight disadvantage in patience.

Charles is a very upright person, humble and polite.

However, when it comes to business, when talking about business, it is like a different person, talking about the feelings of Rover Company, the entire Rover brand, word of mouth, international influence, and even many decision-making processes of R&D and production are also explained to Zhao Yan with emotion.

The intention of the old man's words, Zhao Yan's heart is clear, this is like marrying a daughter, the more reluctant the father-in-law and mother-in-law are to marry a daughter, and even talk about topics such as father-son love, the implication is that boy, your bride price must meet the standard!

Before coming to London, Zhao Yan remembered every step and progress of the team led by Shirley, and naturally understood that the Rover automobile business, which had long been in internal and external difficulties, was naturally in a worse situation because of changes in the international environment, so he was also very confident and was not moved by the old man's strength and emotional routines.

Gently pushing through the two pages and handing them to Charles, Zhao Yan stood up with a smile and began to drink tea, not in a hurry to refute the harsh conditions directly or indirectly put forward by Rover's side.

These two pages are not very much, but they are extremely informative.

The first page is for the British twin stars Jaguar and Rover, who once belonged to the same parent company Leyland, the external affair and the internal causes, concise and to the point, the list and analysis of the three points, so that Charles was drenched in a cold sweat while watching, and called someone leaked!

It looks like this:

In 1989, the two major British car brands Jaguar and Rover, adhering to the pure British blood and aristocratic temperament of car quality, fell into an industrial cycle one after another.

On the one hand, the international reputation of engine and vehicle performance has endured, but the market performance of mass-produced products has been declining, until Thatcher, the iron wife of the English government, finally broke her wrist and openly looked for the next new owner for Jaguar and Rover to help them make a comeback.

Ford and GM in country M both threw olive branches at the first time, and in the end, Ford's plan won and became the new owner of Jaguar.

After the founding company of Jaguar bought this shining British star for more than two billion US dollars, Ford originally pinned great hopes on entering the luxury car and sports car market, but unfortunately, even if it is as strong as Ford's car family, because of the changes in the international environment, Japanese vehicles with low fuel consumption and obvious cost advantages have gradually eaten away at 30% of the US auto market, causing the original brand to need more investment, and the newly introduced Jaguar has become a small chicken rib for Ford.

A few years later, until Zhao Yan launched the strategy of British automobiles, Jaguar has already become a hot potato in the hands of Ford, and is looking for the next unlucky egg all over the world, but for the real team of Jaguar, it is natural that Jaguar does not want Jaguar to be depressed, no matter who it is, this team only hopes to find a buyer who can really lead Jaguar to a new future. Rather than continuing to be in this embarrassing situation of applause.

In the whole process of nationalization and privatization of Leyland, the Thatcher government could only start from the perspective of politicians, and it was impossible and impossible to carry out restructuring centered on enterprises, which was the fundamental reason why Jaguar and Rover were abandoned by Leyland one after another.

How can an automobile company, with insufficient investment, outdated concepts, and lack of innovation, always be the darling of the market?

And the second piece of paper shocked Charles even more:

It is a memorandum from Ford: the board of directors has approved the transfer of the entire Jaguar business at a price of 2.7 billion US dollars, and the target company is the team he is facing is leading the company.

This.... How can it be!

(To be continued.) )