Liu Relative believes that Yan Wushuang is not lying, this girl was born in a merchant family, she is familiar with it, and her personality is a little different from other girls, maybe others will feel bored when they hear the analysis of business, but she is full of relish.

Liu Rushan was no longer polite, in fact, he was more anxious than Yan Wushuang in his heart, and now he immediately opened his mouth after hearing her say this.

"This rice in Akita Komachi has a very good taste, but it is a round grain, and the shape of the rice is a little different from that of Hokuto."

As he spoke, my father got up and went to the corner and brought a small food bag, which contained about three or four catties of rice.

He opened the package and poured some out and spread it out on the coffee table.

Slightly different from the white flowery rice, this rice has a blue color, high transparency, and round grains, without the fine crumbling that he had seen in his previous life.

Liu Zhao grabbed a handful and grabbed it hard, and after stretching it out, he found that there were not many rice grains on the palm of his hand, which showed that its dryness was still very good, and then he put his hand and put the rice under his nose and smelled it.

This kind of rice should be the inner fragrance type, only after steaming will the aroma be revealed, the fragrance may be a little exaggerated, but the unique rice fragrance it emits is definitely far beyond other varieties.

He can now confirm that this rice should be the brand he never forgot in his previous life, with an inconspicuous reputation but an extraordinary taste.

"Dad, what's the situation with this kind of rice in Ji Province now?"

Liu Rushan shook his head and said: "After I arrived in the Sihong area, I specifically inquired about this kind of rice with a few friends, but there were very few people who knew this name in the main producing area, and it took me a few times to find the Meihe County Food Bureau." ”

"They're the total promoters. And this kind of rice is not a domestic brand either. All rice seedlings are provided by the Food Bureau, and the farmers only plant them on their behalf. On behalf of management, the beaten rice is collected and milled by the Food Bureau. I heard that it was directly repurchased from abroad, but in the past two years, I don't know what's going on, and the number of repurchases by the provider has been greatly reduced, so the Meihe Grain Bureau is also actively looking for domestic sellers. ”

"Have you ever tasted this rice? How does it feel? Ryu continued to ask.

"After eating, I was very curious when I saw the rice sample, and with your special recommendation, I asked the Food Bureau to make me some tastes in the canteen."

"I really didn't expect it, the taste is absolutely amazing, and the aroma wafts out when it is cooked. The taste after cooking is still excellent, and according to the staff there, this kind of rice cold rice does not come back to life, and the taste after the second heating is the same as the first steaming. ”

"I've never eaten rice so good." Liu Rushan added again, and then asked, "How did you know about this rice seed?" ”

As he spoke, Liu Rushan was curious about his son's source of information, he had never heard of such an excellent breed before, which made him feel very strange.

"Oh, I heard Secretary Wen mention it, he ate it. I was so full of praise that I made a note of it. ”

Liu Zhao directly pushed the source of information to Secretary Wen, which was the best excuse.

The father nodded and didn't ask any more, but said in a deep voice, "I inquired about the price of this kind of rice in Akita Komachi. It is much more expensive than ordinary Hokkaido rice, and although it is appealing in terms of taste, it may be difficult to sell it in large quantities. ”

Ryu shook his head disappreciatively.

"We're not going to ask for it to have huge sales. You only need to make it into a high-quality product, and it doesn't matter if the purchase price is high. Our pricing will be higher. ”

"Higher? Wouldn't that be more difficult to sell? ”

Liu Rushan frowned and asked with some puzzlement.

"Dad. We can make the profit of this kind of rice very high, and we don't rely on the volume to make money. ”

Liu Ji had already taken measures against this situation, and he said lightly.

Although Yan Wushuang doesn't know much about grain, the things she sells are the same, and she can probably understand Liu Relative's thoughts, but she can't understand how simply selling rice and octagonal can make huge profits.

Liu Rushan's brows did not loosen, he thought about his son's words, carefully calculated the cost, pondered the profit point, and said in a deep voice: "The most expensive variety known in the rice industry today should be regarded as Wuchang rice in Hei Province, as far as I know, Wuchang long-grain incense is only about double the profit, that is to say, a bag will earn eighty or ninety yuan, but the sales volume is far from being comparable with normal rice, because the price of the whole bag is relatively high, so ordinary consumers still have a lot of effort to buy, if you calculate the overall profit, it will be pitiful." ”

Hua Zun's per capita monthly income in '95 was only about 2 or 300, and a whole bag of rice would consume more than half a month's salary for a person, and it was indeed difficult to sell.

"No, we don't need 100 pounds of packaging, Dad, haven't we already tested the water of 50 pounds of packaging color packets? Why don't we try 20 catties, or even 10 catties of packaging this time, the smaller the quantity of each package, the more precious the value, and it can lower the selling price of a single bag. ”

Liu Tsuki's thinking was very clear, and he talked eloquently to his father.

"The packaging is with the pattern that we have ordered, using small packaging, the more delicate the better, the less like the rice packaging the better, we want to make it like a work of art, not only for high-end people to consume, but also to make it a symbol, a symbol of the most high-end variety."

Liu Rushan listened to his son's suggestion and was even more confused, the purchase price of rice itself is relatively expensive, if you add the cost of filling small packages, the price is even more outrageous, so high-end, how much is the pricing of Akita Komachi?

"If you do that, even if your rice is priced at the price of Wuchang rice, the profit will not be much, wouldn't it be very cost-effective? At least Wuchang rice has a certain reputation, and the rice you want to sell is still not obvious, if I am a consumer and want to buy delicious rice, I must give priority to long-grain incense. ”

Yan Wushuang interjected.

She has a good habit of always thinking when listening to others talk about business issues, and considers problems from the dual position of ordinary consumers and sellers, so what she says is always two-sided.

Liu Rushan thought so, he nodded and looked at Liu Xiang. He asked, "This operation is to lower the amount of the whole bag." But if we price it according to long-grain incense, there is certainly no advantage. ”

Hehe smiled. Ryu shook his head.

"Who says we should price long-grain incense? Although the price of long-grain basmati rice is very high compared to ordinary rice, I don't think it is at the level of a brand, and I imagine that the market sales price of Akita Komachi should be four to five times the price of our purchase, or even higher, so high that it is a little scary. ”

"What?" Liu Rushan and Yan Wushuang made suspicious noises at the same time, they were frightened by Liu Relative's pricing strategy.

"We are selling ideas, selling health, selling a status and a choice. This is not measured solely by cost, and the positioning of Akita Komachi is purely high-end. ”

Liu Zhao walked to the coffee table, picked up the cup placed next to Yan Wushuang and drank the water she hadn't touched yet, wiped her mouth and said: "Therefore, I'm not going to let everyone buy it, our point to the crowd is very accurate, that is, those who got rich first, this kind of rice can't be as common as our daily rice, and can only be eaten occasionally." ”

Liu Rushan stared at his son for a long time. He swallowed and foamed unconsciously in his mouth, and paused for a long time before saying, "Relatively, you're not kidding, it's just rice." It is not gold or silver, but it can only be eaten, not offered. Your price will scare away 95% of consumers, and you can't control others not to buy Sihong. If you set a price like this, you will be laughed to death by other sellers. ”

Yan Wushuang was also a little surprised by Liu Relative's statement. In her impression, this boy would never say anything, so even if she was confused in her heart, she didn't speak, she knew that Liu would definitely give a reason.

"The water we drink is ordinary, according to the thinking of ordinary people, this kind of thing is all over the world, so cheap that it is worthless, but as far as I know, there is a pure water called Kauna Nigari, which is 5 kilograms in a large bottle, and the selling price is about 2,000 yuan, US dollars, but its sales are still amazing."

Liu Zhao turned her face and stared at Yan Wushuang's chest, her gaze was unscrupulous, this action made Yan Wushuang a little embarrassed, she rubbed her nose unnaturally, and blocked Liu Zhuang's gaze with her arm.

"Swallow, where are your glasses?"

Liu asked suddenly.

"Huh? Oh, in the suitcase. ”

Yan Wushuang suddenly understood that Liu Zhuang's gaze was looking for his glasses.

Liu Zhao smiled slightly, he ignored Yan Wushuang's crampedness, and said in a flat voice: "Dad, how much does it cost for us to wear an ordinary sunglasses?" ”

"About 10 pieces."

Liu Rushan didn't understand why Liu Zhao suddenly mentioned this question, but he still answered seriously.

"Swallow, tell my father, how much did you spend on those broken glasses?"

Yan Wushuang glared at Liu Xiang fiercely, very dissatisfied with the adjective he added in front of his beloved glasses, but she didn't refute it, and still said obediently: "Two hundred and sixty-eight." ”

"This is the brand, this is the consumption concept of the rich, they think that only this kind of price can match their status as a rich man, in the same way, although food is a long-term consumption of consumer goods, but there must be a specific group of people."

Liu said to Nunu, "Just like swallows, they only buy expensive ones, not the right ones." ”

Yan Wushuang's face turned red, and she pulled it on her body, but she still didn't refute, just thinking about the concept expressed in this sentence.

I have to admit that what Liu said has some truth.

But obviously his theory Liu Rushan did not disagree, he waved his hand and said: "That's different, whether it's mineral water, or glasses, they are called luxury consumer goods, these things and food are two concepts, luxury consumer goods are sold all over the world, it is a high-end brand, representing a fashion, if you want to say that rice can also represent a fashion, it is a bit far-fetched." ”

"Hehe, I won't discuss it with you first, I'll have a good theory with you when I have time, now, we have to go."

Liu knew that this problem could not be explained clearly in a while, especially the overall marketing plan, he needed to discuss and verify with more people, and it was too late.

Liu Rushan raised his hand and looked at his watch, and shook his head helplessly.

"Okay, you guys go to school first, and we'll talk when we come back."

His mind was hooked, and Liu Relative's time to go to school was also up, which made him feel a little unhappy, but the child's studies were important, and there was still time to discuss business matters later.

Yan Wushuang was also a little scratchy, but she saw that the electronic clock on the wall was about to point to five o'clock, and she understood that if she didn't leave, she would really be late.

Liu Rushan sent the two downstairs, and watched Liu Zheng push the old bicycle and carry Yan Wushuang in the back seat to leave, and couldn't help but smile and shake his head.

This son, the new ideas and ideas are always endless, and I don't know how he has so many things in his head

Yan Wushuang in the back seat naturally grabbed the back of Liu Yuan's clothes, and gently swayed in the air with his feet cocked, enjoying this kind of windward and backlit trip.

This kind of experience seems to have happened when she was very young, when the family was not wealthy, she used to sit on the back seat of her father's bicycle and be sent to class.

She watched Liu Zhao pedal the pedal hard, fine beads of sweat oozing from the back of her neck, looking at the tall poplars slowly moving backwards around her, looking at the blue sky that made people tremble, listening to the occasional ringing of the car bell jingling bells, reminding passers-by to pull aside, feeling the oncoming wind, blowing a little pain on her cheeks, blowing her short hair wantonly, and her mood suddenly brightened.

So she laughed, and her voice reached Liu Zhi's ears very clearly.

"Why are you so happy?"

Liu said relatively loudly, and due to the wind, the sound had already diverged a little when it reached Yan Wushuang's ears.

"It's nothing, I just feel in a good mood."

Yan Wushuang also replied loudly, she stretched out her arms flat, letting her arms feel the weight of the wind.

"By the way, have you ever drunk the Kauna Niagari purified water I just mentioned?"

"No, but is it really that good? Let my dad buy some another day. ”

Yan Wushuang suddenly remembered Liu Relative's evaluation of the concept of consumption of the rich, and laughed again.

"What, if Mr. Yan buys it, remember to leave some for me, I haven't drunk it either!"

Liu said brazenly.

"I thought you knew everything, I said, how do you know these things, I'm curious!"

Yan Wushuang withdrew his arm, grabbed the corner of his raised clothes tightly, the corners of his lips rose, and asked Liu Relative with a sneer.

"Haven't you heard this old saying?"

"There is a big house made of gold in the book, and there are beauties in the book who look like the country and the city, and there is everything in the book."

Liu replied with a laugh, and his laughter was full of infinite ease

(To be continued.) )