Chapter 109 Public opinion is unfavorable
A first opportunity, step by step!
No one is willing to give up the leading position, and no one wants to live under others for a long time, and this battle for naming rights is destined to be a dragon and tiger fight.
Li Axiang didn't talk nonsense, turned on the TV, and played two episodes of "Zhu Xian" TV in a row. Of course, good things can be sold at a good price only after they are seen first.
The crowd was shocked, and the use of real people to play the characters in the story will be another cross-generational innovation, which will lead to another trend, which will go down in history.
This is called a TV series, which is Tang Hui's latest creation, which is compatible with drama, music, dance, painting, plastic arts and other factors, and is a very comprehensive art. The characters in the play are all performed by real people.
This TV series is adapted from the most popular novel "Zhu Xian" at the moment, Tang Hui himself plays the male advocate Xiaofan, Lu Xueqi is played by the first beauty in the heavenly realm, Chang'e Fairy, and Baguio is played by Tianshui City Oiran Luoxue. The storyline is tight and well-made. Produced by Tang Hui, it must be a high-quality product. ”
Everyone was shocked again, not to mention this novel TV series, with Chang'e and Tang Hui alone, this rating is enough to stand out from the crowd, not to mention that it is adapted from the current popular novel.
Li Axiang glanced at everyone, very satisfied with everyone's expressions, and continued: ""Zhu Xian" will shoot at least fifty episodes, and one episode will be broadcast every five days, which means that in more than two hundred days, there will be countless advertisements that know about you. I won't talk nonsense for the rest, the starting price, 10 million. ”
"Fifteen million!"
As soon as Li Axiang's voice fell, one person couldn't wait to increase the price by five million.
"Twenty million!"
"Thirty million!"
……
"100 million!"
In just a few minutes, the price has flown to a terrifying 100 million.
At this time, the shouting price finally slowed down, and they needed to consider whether the 100 million was worth it.
"110 million!"
This price is beyond the scope of many families, after all, the profit of many industries in a year is almost this money, and whether it is worth exchanging a year's money for this advertisement needs to be considered.
Ruan Yumei was not in a hurry, she looked at everyone with a smile, and after two minutes, seeing that no one had raised the price, she slowly spoke, "Is there anyone else who has increased the price?" Nobody ......"
"120 million!" At the last moment, someone finally gritted his teeth and raised the price again.
Looking at everyone's expressions, it is estimated that this is already the highest price, Li Axiang's ideal price is 100 million, and it is beyond her expectations that it can exceed 20 million. This shows that Tang Hui's golden sign is still very valuable.
"Is there anything higher? If not, the naming rights of the TV series "Zhu Xian" will be sold to the Wang family. ”
Seeing that no one in the audience made a sound, Li Axiang announced that the deal was successful, and some people who were familiar with the Wang family got up to congratulate them, of course, they were indispensable to cynicism, thinking that the Wang family master was stupid and had a lot of money, and was destined to lose no pants.
Just as everyone got up and was about to leave, Li Axiang stopped everyone, "Please wait a minute, Tang Hui has recently produced another cartoon, is there any need for advertising?" ”
Hearing this, everyone stopped and returned to their seats.
Li Axiang said with a smile: "This cartoon "Named Qin Shi Mingyue's Hundred Steps Flying Sword" is a different story, describing the story of the Qin Dynasty in the mortal world, I believe that this story will definitely evoke the memories of many people, and it will definitely arouse the interest of many people." ”
The Qin Dynasty is familiar with an unfamiliar name, many people know this dynasty from the history books, and know that this is a mortal dynasty, as for more, there are few people present who understand, and it is precisely because they don't understand that they are curious and want to understand what the real mortal world was like.
In the end, the front, middle, and back advertisements of "Qin Shi Mingyue: Hundred Steps Flying Sword" bought 50 million, 50 million, and 30 million respectively.
More than 200 million yuan was earned at once, which is simply earned.
The amount of title advertising fees quickly spread out, making countless people dumbfounded, and the astronomical figure of 120 million is enough to show that this TV series is very good.
And the advertising fee of "Qin Shi Mingyue: Hundred Steps Flying Sword" is also high and scary, 50 million, you must know that the advertising cost of the cartoon self-made by Tianting TV is only 20 million. In comparison, the gap is simply too large. Speaking of which, everyone still believes in Tang Hui more. After all, Tang Hui is a man who works miracles.
The person who got the news broke countless things, and since he earned 20 million, no one in the stage said that he was wise. But he didn't expect the slap in the face to come so quickly, he felt that Tang Hui was deliberately targeting him, and he not only hated Tang Hui to death, but also hated these families who cooperated with Tang Hui, and had already pulled these families into his blacklist.
Other companies, lured by high advertising costs, have accelerated the production of cartoons, and as long as they complete cartoons, they will have a lot of income. But what they don't know is that although the audience is hungry, it doesn't mean that is also eaten, and with the emergence of more and more cartoons, inferior products will definitely be abused and ridiculed by the audience.
As the advertiser finalized, Fengcheng TV announced that on the evening of April 6, the large-scale live-action series "Zhu Xian" would start at 10 o'clock. also began large-scale publicity, and now the first newspaper in the heavenly realm, Chenguang Newspaper, keeps making up tricks to publicize, sometimes interviewing the protagonist, sometimes reporting some interesting tidbits filmed by the crew, and sometimes revealing a little plot, which makes the audience itch.
Not long after the announcement on Fengcheng TV, Tianting TV also announced that it would start broadcasting a self-made cartoon on April 6, and Taibai was going to have a tough fight with Tang Hui.
On the surface, it was very unwise for Taibai to jump out at this time, if he lost, Tianting TV could not compare to the local station, and it would be a shame to throw people home.
Of course, Taibai also knows this, and his confidence lies in the fact that there is no comparison between the local station and the Heavenly Court TV station, and comparing the ratings is looking for abuse. It can be said that he won this ratings war.
If you win, if you don't say anything else, the advertising fee will definitely go up. Tang Hui can buy 120 million for a broken TV series advertisement, and the ratings of his cartoon are higher than those of "Zhu Xian", so why do you need 150 million. In order to obtain huge benefits, he naturally chose to step on Tang Hui's position.
Soon, this hard-fought battle was reported by major media one after another, and most of them were not optimistic that Tang Hui could win this one, which was the same as the game between adults and children, and there was no suspense at all.
In addition, the major TV stations held grudges one by one because of Li Axiang's rejection of them, and in order to retaliate against Li Axiang, they desperately advocated to Tianting TV, saying that they had watched the cartoons made by Tianting TV, and the picture plot was very exciting, killing "The Legend of Nezha" in seconds.
These guys not only praised the self-made drama of Tianting TV, but also changed their tricks to smear "Zhu Xian".
Although the Chenguang Newspaper is the No. 1 newspaper in the Heavenly Realm, the tigers are also difficult to defeat the wolves! In order to defend the honor of "Zhuxian", the Zhuxian Forum is unprecedentedly united, scolding Tianting TV for being shameless, and calling on everyone to boycott Tianting TV.