"A supermarket refers to a large-scale comprehensive retail mall that mainly deals in food, household necessities, and food in a customer's own way. In foreign countries in the 30s of the 20th century, it has appeared, starting from the food store, sorting all kinds of food on the shelves, allowing customers to choose by themselves, and then going out to pay once.

Supermarkets, also known as self-selected shopping malls, are the main form of commercial retail organization in many countries, especially in economically developed countries. It has been developed very well abroad, and China is still in its infancy, and it is only available in the capital and some coastal cities.

Uncle Jing, you also know that in the sales industry, the potential and development space in it is very huge, as long as it is done well, I can say responsibly, 100,000 poor households, millions are counted as starts, and tens of billions are considered rich, dare to ask Uncle Jing if he is willing to join in? Yang Jibin explained carefully and threw out the hydrangea.

"100,000 poor households, millions are counted as the start, and tens of billions are considered rich?" After Jing Zhicheng muttered to himself a few times, his eyes suddenly brightened, his eyes stared at Yang Jibin, and he said in a somewhat excited tone: "This is true!?" ”

"It's more real than pearls!" Yang Jibin replied affirmatively.

"Haha, since that's the case, whoever doesn't do it is a fool!" Jing Zhicheng stretched out his big hand and Yang Jibin's small hand held tightly together, and the other party's eyes showed a look of trust and joy.

"Uncle Jing, the first thing we have to do is to go south to learn from the art and poach people, Duan Manrou, the vice president of sales of the head office, has a few friends who are doing this industry in Pengcheng.

After a lot of efforts, people are a little moved, but I can't make up my mind, so I need to ask you to go south, one is that you personally take people to learn how others operate, and the other is to dig people for me!

The more the merrier. Dig hard for anything that can get into your eyes! Don't be afraid to dig people down, as long as the hoe is good, there is no corner that can't be dug down. Yang Jibin's eyes showed a fierce light, rather than letting those big bulls abroad carve up the retail market, it is better to lay out in advance and occupy the market first.

"Why do I feel like I'm on a thief ship?" Jing Zhicheng touched his head. Why is it a little chilly?

……

"Bin Bin, today Manager Bai from Zuixianju came to us to discuss cooperation. What do you think about this? After returning home, Li Wenrong told Yang Xiancui about the situation that Yang Xiancui had recently reported to her, and wanted to ask for Yang Jibin's opinion.

"This is expected, but I haven't come to the door until now, it seems that the Drunken Immortal Residence is very cautious." Yang Jibin is not surprised by this news at all, Zuixianju takes the high-end route, although there are many hotels in Hongcheng. But the positioning is low-end consumption, so there is not much conflict with them, and they can naturally get along with each other.

And Yang Jibin's newly opened Grand Hyatt Food Hall is positioned in high-end consumption, and the conflict is naturally very large, if they don't come to the door, it will be strange.

"I think it's also the case that our food hall business has been very hot lately, and there is a big conflict with their business. Pulled away a lot of customers that originally belonged to them. On the side of the couch, how can you allow others to snore! With them strong. It's really not easy to endure until now. With the broadening of his horizons, Li Wenrong gradually became aware of the movements of his surrounding competitors and learned a lot of insiders.

"Well, what do they think? What kind of cooperation do you want? Yang Jibin is very pleased with Li Wenrong's shrewdness and ability. My mother has her own career, but it has become extraordinary.

"According to your sister-in-law, their appetite is not small. Bai Yanrong who came to the door is not a fuel-efficient lamp, her appetite is really not small, she gave two cooperation plans: one is to directly invest in the acquisition of our food hall; The second is to merge our food hall into their Zuixianju and operate in partnership. They have eighty percent of the shares, and we have two percent. Li Wenrong said.

"Isn't one of these two plans willing, that is, she wants to annex us, I don't understand, why does she feel so good, as if she has settled on us? With such harsh conditions, is it still cooperation? Yang Jibin was suddenly angry, shook his head and asked.

"yes, that's what I thought at first, I thought she was like a lion's mouth. Later, after some careful scrutiny, I realized that they really had this confidence. Their head office is in Suizhou City, and there are branches in several neighboring counties and cities, and their business is very hot, and they have never encountered any trouble. I also heard that the behind-the-scenes boss of this Drunken Immortal Residence is the Fucheng Zhang family,...... "Li Wenrong told Yang Jibin in detail about what he learned about some of the inside stories and the methods of coercion and temptation of Drunken Immortal Residence.

"Oh, so the other party is still quite powerful? But the toad yawned, and with such a big breath, he wanted to eat our food hall in one bite, and he was not afraid of choking to death. The other party saw our intention to enter the catering industry, and knew that we could not be in a safe corner, so we wanted to lay out in advance, encircle, chase, intercept, and merge. It seems that the trouble is not small, we have a shallow foundation, and we can be at ease in Hongcheng County, if we want to expand around, with the stirring of the Drunken Immortal Residence, there will be great resistance. Yang Jibin frowned slightly, this business war is really difficult to solve.

"yes, I think so too. It wouldn't matter if we didn't expand outward, but if we ......, it would be a choke on our lives, and it would be a bit breathless. After nearly two months of working in the shopping mall, Li Wenrong gradually understood a lot of unspoken rules, opening a store to do business, investing in a business, and setting up a business, it is inevitable that all parties will deal with ghosts, snakes, and gods.

"In any case, we can't agree to their harsh cooperation requirements, and there is no way to annex us. If they have the strength and sincerity, they can be co-opted to be partners. I also have two cooperation plans for them to choose from: first, to supply them with a limited supply of various farm-grown ingredients, and to raise the price to me no less than ten times the market price; Second, the formation of a new catering company, we account for 51% of the shares, to grasp the controlling stake, the future of the company's new chain hotels, are divided according to this proportion. After thinking about it for a while, Yang Jibin put forward his own handling opinions.

"Is this going to work, it's too far from what they proposed, right?" When Li Wenrong heard Yang Jibin's words, he was a little surprised, he didn't expect his appetite to be so good, and he actually wanted to control the other party in turn.

"What's this, in fact, the initiative is in our hands, you reply to them like this first, it's up to them how to choose. Also, Mom, the construction of our farm is about to be completed. Once the underground cellar is built in a few days, we can make more high-end wines, and we can invest in advertising first. We strive to supply new wine on the market during the New Year's Day, and these new wines are for the drunken immortals, hehe, whether to sell them or not, we have to look at the mood. "For the trouble caused by the drunken immortal residence, for Yang Jibin, it is actually just a disease of ringworm and scabies, at most it is just to spend more energy.

"Okay, then let's do it first. Anyway, we are not in a hurry to expand at this stage, just a big mess here in the Red City is enough for us to be busy for a while. Li Wenrong was right when he thought about it, so he didn't bother with this problem anymore, anyway, he didn't panic when he had food in his hand, so let's see the move.

"Yes, you just have to think like that. We are going to launch two kinds of wine during the New Year's Day, one is the 52-degree Yaowang Fulu Shou Liquor 10-year aging, the main effects, replenishing qi and blood, strengthening the foundation and cultivating the yuan, clearing the liver and eyes, alleviating aging, and preventing diseases; The other is a 52-degree Yaowang Wannian Green Liquor aged for 10 years, which nourishes yin and nourishes the kidneys. In addition, for the packaging, I have mainly made some design and improvement on the bottle cap, these are improvement plans, you can hand over to the R&D department for design and process testing, which is a medium and long-term plan. Yang Jibin handed Li Wenrong a document, which was a plan he had made in his spare time in the last few days.

"What, to use wood, crystal and metal materials to make high-end bottle caps, but also to purchase aluminum plates, injection molding machines, stamping machines, stretching machines, flat mouth machines, cutting machines, polishing machines, screen printing machines, hot stamping machines, printing machines, dust removal machines, cleaning machines, assembly lines, to establish a cap stamping workshop, cap oxidation workshop, cap cleaning workshop, cap assembly workshop ......, a small cap actually needs so many supporting equipment and workshop workshops?" Looking at this dense list, Li Wenrong's scalp was a little numb.

Cap making is a very small business compared to the liquor industry with an output value of hundreds of billions. It was only around the year 2000 that the famous wine was made of wood, crystal and metal with high-end caps.

The pioneers of making high-end bottle caps have devoted a lot of effort to the industrial mass production of wood, metal and crystal bottle caps, organized a strong R&D team, overcome the difficulties in the production process of modeling, carving, wood, metal and crystal printing, and realized the leap from manual skills to industrialization of wood, metal and crystal bottle caps.

"That's right, packaging as an important factor in the competitiveness of commodities is no longer undoubted, bottle caps are an indispensable part of liquor packaging. With the development of wine packaging, the cap industry will also undergo corresponding changes simultaneously, from aluminum caps to plastic caps to oxidized caps and aluminum-plastic composite caps, bottle caps will go all the way.

The sealing, aesthetics and hygiene of the bottle cap are the development trends.

There are two main functions of the bottle cap: one is the sealing, which plays a protective role in the wine, which is the most basic function of the bottle cap; The second is aesthetics, as an integral part of the packaging, the small bottle cap can play the role of the finishing touch.

However, with the change of consumption concept, safety and health will be more and more valued by consumers and the liquor industry, and the bottle cap needs to meet the anti-counterfeiting and hygiene requirements, which will be the dual manifestation of national laws and regulations and consumers' self-protection awareness.

Therefore, if we want to do it, we must make high-quality products, and if we want to do it, we must go to the forefront of the times, which is the purpose of no one I have, no one has me, and no one has me. Yang Jibin, who has a deep understanding of the cover industry, said sonorously. (To be continued.) )