"Mr. Feng, you said that we are going to start making set-top boxes now?" Zong Qingxian frowned and looked at Feng Yu. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"yes, what, no?" Feng Yu was a little puzzled, as early as 98 years, the country carried out the cable TV village to village project, although there are still some remote areas using their own antennas to watch TV, but most of the areas, have already watched cable TV, right?

And in the city, there is already satellite TV, and there are also some set-top boxes, these set-top boxes, which are produced by optoelectronic subordinate units, but they are generally sold, mainly because many people feel that the charges are too expensive.

They watched the cable TV before, but they just watched TV, do they need so many channels? Of course, it is not denied that some cable TV stations can only receive a dozen TV stations, but they are cheap. You can receive so many set-top boxes for programs, and the charge is too expensive!

Another advantage of cable TV is that with a splitter, you can pay a share of money to connect multiple TVs. But set-top boxes don't, one TV and one set-top box, if you have three TVs in your home, then you need three set-top boxes and pay three money!

Many people think that one piece of money is expensive, let alone three parts.

This year, Huaxia Optoelectronics has just selected 49 cities as set-top box pilot cities, and from the beginning of the year to the present, there have been more than 100,000 set-top box users.

But now the users of the set-top box, most of them are official apes, corporate cadres or something, anyway, their money is paid by the unit, so they will not feel expensive. For their families, it would be nice to have a few more stations to watch.

These people's set-top boxes are not bought, but given away by local operators to cable TV users for free, just waiting to collect usage fees and earn them back. Of course, these set-top boxes belong to trial users, and some of them will definitely not continue to be renewed in the future.

But next year, set-top boxes will usher in a big explosion. Now there is a plan to vigorously develop digital TV, and Europe and the United States started in 98.

According to the memory of the previous life, the set-top box will enter millions of families next year, from the southeast coast to some pilot cities, and fully bloom. Feng Yu's previous life, it was also the set-top box installed at this time, it is said that at that time, his family was already ranked after one million in the country, which means that in 04 years, there will be at least one million set-top box users.

As one of the main production areas of set-top boxes in the world, many set-top boxes in China are still exported. Therefore, it is said that the market of set-top boxes next year, at least tens of millions of sales, is still too late to enter. If you wait, you'll miss out on this good time.

"Mr. Feng, are you going to export this set-top box first?"

Zong Qingxian didn't see what market there was for this set-top box in Huaxia, and now many people may not have heard of the set-top box.

In the past, whether it was Fengyu Electric or Aihua Electric, it was now promoted in China, after occupying the domestic market, and then slowly expanding abroad.

Now it is obvious that this product only has a market abroad, and the domestic market has just begun, so that is to say, this time it is necessary to open up sales from abroad first.

In the past, no matter what electrical or electronic products were produced, the domestic market could digest a large part, but now, the domestic market has not been done at all, and it is necessary to work hard abroad, which is easy to fail.

And once the product fails abroad, the impact on the brand is not small. The wind and rain brand is already very well-known in foreign countries, and all the products launched before have been successful.

If there had been failures before, it would have been nothing. But this set-top box, if it becomes the first failed product, will be too big a blow to the wind and rain card that is on the rise.

"Both domestic and foreign markets are taken into account. I know that not many people in China know this set-top box now, but in the next three years, the set-top box will definitely usher in an explosive period. Maybe by 06 years, the number of domestic set-top boxes will exceed 10 million. What's more, now that foreign countries are also the outbreak period of set-top boxes, we can't miss this good time. ”

"So are you going to make a wired set-top box or a terrestrial set-top box? You don't want to make a satellite set-top box, do you? Zong Qingxian suddenly thought that Feng Yu said that he was going to buy a satellite.

"What, can't you? Terrestrial set-top boxes now have no way out, while cable set-top boxes and satellite set-top boxes are easier to sell. Among them, satellite set-top boxes are mainly used for export, and cable set-top boxes are facing the domestic market. Of course, we also want to make two-way set-top boxes, high-definition set-top boxes, multi-function set-top boxes, and so on. ”

This set-top box, in addition to the most basic functions of watching analog TV and digital TV, should also have high-speed data broadcasting, Internet connection, online software upgrade, video phone, video on demand, music on demand, shopping, games and other functions.

The set-top box of the future, with a lot of features, Bill? Gates has always wanted Microsoft to enter the set-top box market, and also wants to produce this kind of multi-functional set-top box, mainly to combine modems with set-top boxes, so that the set-top box can directly access the Internet.

I believe that many people have also used that, a TV set-top box cable, and at the same time can be used as a network cable.

"It's not very simple, is it? We're starting from scratch, can we make it in time? Zong Qingxian was a little worried.

"Why is it too late? In fact, this basic circuit is not very difficult, with our company's technology, disassemble some of others, it is very simple to study their own technology, combined with some of our new ideas, you can launch a multi-functional set-top box, so as to occupy the high-end market. It's just that this chip and software are slightly more difficult, which requires the cooperation of companies such as Lianxiang Yinshan. ”

"What about promotion?"

"If you are domestic, the promotion will be handed over to Changhong, they sell TV, and by the way, they will sell a set-top box, it should be no problem, right? And don't forget, Changhong is also a key support enterprise, and it should not be difficult for this set-top box to be sold to optoelectronics. And it's a brand-name product, so it should sell better. ”

"As for foreign countries, I think it shouldn't be too difficult to use our wind and rain brand brand sales channels. If there's resistance, then I'll go to Bill? Gates, in this regard, can partially cooperate with them, and they also have a lot of experience in set-top box software development. ”

Can you not go to Bill? Gates cooperates, of course, not to find better. I went to find it, and it seemed that the wind and rain brand couldn't handle the market by itself.

"Then I'll pass on this idea to the next and see which company is willing to take on this project. If there is no subsidiary willing to take over, then it can only be forced. ”

"By the way, the kind that wants to make the separation of machine and card is to separate the core smart card and software from the basic receiving equipment, and we can specialize in smart card and software development, and outsource the basic receiving equipment to other small factories. This can reduce manufacturing costs, but also reduce the user's access cost, can increase our competitiveness. ”

Zong Qingxian's eyes are bright, and he can have an advantage in cost, so with the brand of Fengyu brand, it will not be difficult for this product to succeed!

…… (To be continued.) )