After learning that Wang Manwen was a very serious woman, Meng Qian had no idea of provoking, if this relationship was not handled well, he would not be able to catch the fox, and he would make a fuss - he has been very busy recently, and he loves his career even more. Then it was to fulfill the wish of Gu Xinxin, a little spy.

To say that this girl is not bad in nature, people are realistic. But the world is like this, who doesn't want to live a better life? He himself didn't have much of an opinion about her, and certainly didn't have much affection. In short, it's just to have fun together, and it doesn't matter if the showdown is separated.

Afterwards, he called Gong Hui again: "You guessed it, she is a serious person." ”

"Serious, smart, capable, it's a good fit for you, isn't it?" Gong Hui browsed the other party's micro. Bo, between the lines reveal the confidence of life.

"She has a boyfriend." Meng Qian was not interested.

"It's not a feudal society now, what's wrong with having a boyfriend? As long as you are not married, it is not easy for you to snatch it away? Gong Hui was happy to instigate him.

"Forget it, I don't have the heart to do this kind of digging into the wall." Meng Qian was interested, "It's you, I wish I could put my mind on others?" ”

"Yes, let you stop pestering me." She said.

"It's not up to you." Meng Qian stopped and waited for the red light, and said something else: "By the way, sister, I have to negotiate business with a big company recently, give me advice." ”

"I've got some information to give you an analysis of the business and prospects of Samsung and Apple," she said. ”

"I'll listen." Meng Qian nodded.

Meng Qian attaches great importance to the question of which party to cooperate with, because of the heavy investment in the battery factory, around the clock day and night to start, the construction speed is very fast, the first phase is expected to be used in May, and now it is April, in order to compete for production, Samsung and Apple are in full swing.

Both sides are already clear that the winner is here.

New batteries have also been studied by them, and the technology is not too advanced, and it can be imitated at a low cost, but the key is to have patent protection. In developed countries, patent rights are very important, and both companies are large companies, and they will not rashly infringe on technology patents, so they can only find cooperation.

Let's talk about Samsung first, Samsung Electronics is going downhill, although in terms of quarterly shipments, the annual output will still exceed 300 million, accounting for more than 24% of the world's market, and the absolute first sales volume. It's a pity that the sales volume is twice that of Apple, but the profit is less than half of Apple, so it is naturally anxious.

Samsung itself is also researching new batteries, and the investment is large, but the gap between commercial mass production is not a little bit away. Once you are led by your opponent, it will be as short as three or five years, and you will never be able to turn over if you are long. There will also be countless consumers who abandon them, choose Apple at the high-end, and look for Warwick in the mid-range.

Samsung can only do low-end business in the future?

This is absolutely not going to work, it will be a catastrophe! If it happens, sales of their high-end models will be severely damaged, revenues will shrink, and stock prices will plummet. Although Samsung has other divisions besides electronics, everyone knows that electronics has contributed the most, it has fallen, and the end is far away?

At Samsung's headquarters in South Korea, high-level meetings are held frequently.

The board members and senior executives are discussing countermeasures, and the assistant has a solemn look in the report: "Based on our contact with Wells Fargo Energy, they are wavering in their attitude and hesitating between us and Apple." With the opening of the first phase of the factory, Apple is starting to ramp up its chips. ”

"What about our response?" The boss asked.

"There are two kinds, one is to fight to the death with Apple with price and demand, but it is definitely a lose-lose situation, which is exactly what Chinese are happy to see; The second is to increase investment in the research of new batteries, such as the generally promising graphene battery, which has stronger performance. ”

"Research progress on graphene batteries?"

"According to the news from the laboratory, it is inevitable that the energy density of the battery can reach about 2.5 times that of the original one, and the capacity will be doubled, but it will take three years or more to catch up with the current technical level of Wells Fargo Energy."

The situation is not optimistic, the initiative is not in their hands, and after some discussion, the directors made a decision: "Make every effort to win cooperation with Wells Fargo Energy, lower the licensing price, and emphasize the advantage of sales volume." We don't have as much money at our disposal as Apple, but we sell far more than them. ”

"But what if the price is too high?" Someone asked.

"Then we will use all this money for the research and development of new technologies, and we will lie dormant for a while."

But it was clear to everyone that it was just a desperate move.

On the other hand, Apple is also discussing countermeasures.

The emergence of a new type of battery was a surprise and without warning. Apple's engagement with the partnership was relatively late, and in the early stage they focused on a large-scale acquisition of the company, with an offer of $20 billion at one point, which is definitely a big deal.

Wells Fargo Energy did not agree, and even rejected in the same format. The company's management is not stupid, as long as it is managed properly, after the output increases and the market stabilizes, there is hope that the value will exceed 100 billion. So Apple has to go back to the beginning: talk about supply cooperation.

Apple headquarters, Cook held a meeting.

Cook is doing what he has been concerned about a lot lately: "What is the current progress? ”

The assistant reported: "In terms of the cost and duration of the exclusive license, we have been able to agree on a supply agreement with an annual demand of at least 200 million batteries. ”

Cook asked, "What is the Chinese offer?" ”

The assistant said: "Their quotations are floating, probably based on Samsung's Q1 quarterly net profit, Samsung's Q1 net profit is 6 billion US dollars, Chinese believe that after we expand, we can eat away at Samsung's high-end market net profit, this 6 billion they want half." ”

Cook frowned: "What about Samsung's?" ”

The assistant replied: "The price gap will not be too big, but Samsung's models are too miscellaneous, both high-end and low-end, which is not good for the factory's production line and pricing." ”

Cook was a little curious: "If they come to a partnership with Samsung, what would we lose?" ”

The assistant replied: "People in the technical department have tested Warwick mobile phones, and when long-term battery life and fast charging form a habit, they are highly dependent. It is predicted that our sales will shrink by about 30% accordingly, and when Samsung and Huawei vigorously develop high-end models, our losses will be even greater. ”

Cook asked: "What is the shortest time for the research and development of new battery technology to be effective?" ”

The assistant replied: "According to the technical inspiration of Wells Fargo Energy, it will take three years at the earliest, and it will be even longer if it is considered for commercial mass production." ”

Cook decided: "The choice left to us was already obvious, the development was time-consuming and the results were uncertain, and the company could not afford to consume it. ”

……

The two IT giants have started a price war.

From the new technology to the world, contact and negotiation have been going on for two months, and the first cooperation was won by Warwick, so that the two giants have to put away the mentality of despising each other, and begin to focus on the comprehensive competition in price, demand and profitability.

In fact, Meng Qian is not clear about the positioning of the cooperation price.

Different from the cooperation with Warwick, the exclusive licensing price at that time was 1.5 billion yuan after referring to Warwick's net profit of 6.5 billion yuan (mobile phone business) and taking advantage of the fire. The ideal price point for the company is: half of the net profit. This value will also be affected by the amount of supply.

Warwick's 1.5 billion for the exclusive supply of the country is a bit inflated, but it is worth doing in order to beat the opponent. Looking at the world, Apple and Samsung's profit sources are too mixed, and the company's financial department and marketing department are all on the battlefield, and after complex calculations, they come up with a plan.

What Zong Yan got on Meng Qian's desk was the reference price.

Meng Qian picked it up and looked at it, Apple is 3 billion US dollars in protection fees, with an annual supply of 200 million device batteries, while Samsung is 2.5 billion US dollars and 320 million batteries, the reason for the unit price difference is undoubtedly the model, Apple is mostly high-end models, and Samsung inevitably has many low-end models.

Meng Qian asked: "Samsung's cooperation price is so much less than Apple's?" ”

Zong Yan explained: "Samsung's sales volume seems to be huge, but it has few profits and debts, and $2.5 billion is already half of the quarterly net profit of their mobile phone business. ”

"Exclusive cooperation eats half of its quarterly profits?" Meng Qian laughed, ruthless enough! However, there is no need to show mercy to foreign companies.

Meng Qian said again: "So, Apple's profits are very high? ”

Zong Yan nodded: "In the first quarter of this year, their net profit reached 10 billion US dollars, Apple's spending items are not much, and they still hold more than 150 billion US dollars in cash reserves, which is rich enough to rival the country, so they can bear this price very strong." ”

Meng Qian felt: "It's more profitable to do business with Apple." ”

Zong Yan analyzed: "But both of them will closely follow each other's quoted price, and what we urgently need is cash that can be realized in the short term, all things considered, the ideal cooperation price is 3 billion US dollars, but as low as 2.5 billion, or there is a higher supply quantity, it is acceptable." ”

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PS: Ask for recommendations! By the way, there is not much reference for this cooperation price, and I can't find a precedent, the author just estimates it in terms of net profit, if there is anyone who knows, I hope you don't mind