Feng Yu proposed the concept of a strategic product last time, and as a result, every company is carrying it out, and the effect is really good. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info or they had a corresponding product before, but they just didn't have that concept.

This time, Feng Yu proposed an ecological industry circle, and the heads of each subsidiary became very important, which sounded like a feeling of self-sufficiency, but in fact it was not at all.

Before, as Feng Yu said, they did pay attention to the industrial chain and worked hard to develop the industrial chain. Now that Feng Yu proposed such a concept, they were all a little confused.

Those companies that manufacture and sell are fine, they can easily understand, but when it comes to the Chinese brothers, the problem arises.

They are an entertainment economic company, how can they form an ecological industry circle? They themselves are an artist economy, is the upstream considered an artist, or what? Is the downstream a work, or something else?

Wang Zhongjun asked Zong Qingxian, but Zong Qingxian didn't quite understand. He now knows little about this ecological industry circle, but he thinks it sounds more high-end than the industrial chain.

So Zong Qing came over to ask Feng Yu first, anyway, Feng Yu and the Chinese brothers were in the capital, and it was more convenient to meet, Feng Yu decided to go over to give instructions in person, mainly idle.

……

"Mr. Wang, it seems that our Chinese brothers have been developing well recently, I heard that there are many popular TV actors, all of whom are from our company?"

"It's a fluke, it's just a fluke." Wang Zhongjun replied with a smile.

Feng Yu stretched out his hand and nodded at Wang Zhongjun: "Success once may be a fluke, and if you succeed so many times, it will not be a fluke." In fact, this is also included in the ecological industry circle I said. ”

"What are our core resources? Artists, the most popular artists, the best acting skills, the best singers and dancers, and we have to take this as the core to develop upstream and downstream industries, and finally let all related industries be able to speak, then it will be successful. ”

Wang Zhongjun humbly asked: "Mr. Feng, just say it directly, I'll listen to you." ”

"Let's talk about movies, actors, directors, screenwriters, makeup, editing to post-production, etc., there are too many types of work, and these are combined to form a movie. If there is a problem in any link, it will affect the box office of the movie, do you agree? ”

"That's right." The actor is not famous, the script is good, and it may not be a hot seller, and the box office appeal of the same script is completely different from that of ordinary newcomers. There is also a very big gap between the box office appeal of ordinary directors and big directors, and the publicity is not enough, which will also make the pearl dusty. Wang Zhongjun recognized these very much.

"If we want to make money through artists, we need movies to be blockbusters, and then we can increase the value of artists, right? So why don't we take full responsibility from the very beginning of the film? ”

"Fully responsible? What do you mean? ”

"From the beginning of the script, to the director and actors, all of them are our people, and even the later distribution and promotion, we are also doing it, if possible, and then there are some of our own theaters, then the whole process of this movie can be controlled by us. TV series, stage plays, records, etc., are also the same truth. ”

"From the beginning of the script, we are responsible? So, are we in charge of receiving scripts, or are we making requests with well-known screenwriters? ”

"Or you can also let a well-known screenwriter adapt the novel, etc., which naturally has a fan base, and if it is filmed well, it is easier to succeed, but if it is too different from the original book, it is also easier for the reputation to become extremely poor."

"Novel adaptation? There are not many novels suitable for adaptation now, and most of the novels are more suitable for adapting TV series, which can be aimed at the older market. And the movie adapted from the novel, if it is a feature film, not many people watch it at all, and most of the people who go to the cinema are young people, that is, selling CDs can still recover some costs. ”

"TV series are okay, a good TV series makes it easier for people to remember the actors, and the TV series lasts longer after all. If you talk about novel adaptations, you can pay attention to online novels. ”

"Web novels? What do you mean? Wang Zhongjun was confused by this new term.

"Do you know 'First Close Encounter'?" Feng Yu gave an example, which is also one of the most well-known online literature at this time.

"Well, that's what you call a web novel? Is it a novel published on the Internet? I heard that this was made into a movie, but unfortunately it failed miserably at the box office, right? has included well-known actors such as Chen Xiaochun, Shu Qi, and Zhang Zhen, but the result is not as good as some small-budget movies. Wang Zhongjun said with some disdain.

He still looks down on online novels very much. That thing is illusory after all, and is the influence of the Internet comparable to the influence of physical books? Those who are physically booked can be called writers!

"It was a millennial work, how many years have it been since now? And can the influence of the Internet at that time be compared with now? At the end of last year, the company's films, after online promotion, were the box office much higher than expected? And when the movie was filmed, there were also problems with casting. Other people's original works are young people, preferably around twenty years old, but the faces they find obviously look too big and too mature. That's what I'm talking about, casting failures, and in fact, the box office of that movie should be much more than that. ”

And you don't have to look down on online novels, the physical book of "First Close Contact" is also a big seller. Online literature will become half the sky of literature in the future. I suggest that you'd better take a stake in an online site first and get priority on the adaptation of the novel. Film and television dramas adapted from novels may become half of the film and television drama market in the future. ”

Wang Zhongjun looked incredulous, feeling that what Feng Yu said was too exaggerated. Internet literature, can the Internet and literature go hand in hand? What kind of writing do those writers on the Internet have, Dingtian is also a storyteller, can he still think of himself as a writer?

"Mr. Feng, I will consider this, and I will discuss it with other executives of the company when I go back." Wang Zhongjun said perfunctorily.

Wang Zhongjun didn't listen to persuasion, and Feng Yu didn't care too much, so he went back and mentioned it to Wang Zhixi and Zhang Chaoyang to see if they were interested. If you are not interested, let Taihua Consulting invest, and he will eat this cake himself.

"Since you insist, I won't say anything more. If you have time, you can take a look at the Elite Culture and Economy Company and learn how they run artists. They don't have a film company, they don't have a theater chain, but all film companies and theater chains have to act according to their faces. ”

"I asked people to inquire, this company has plans to enter the Chinese market in the next two years, they are the world's No. 1 artist agency, if we can cooperate with them and learn from each other's advanced experience, at least our Chinese brothers can develop faster. After looking at their operation mode, you may understand what is the ecological industry circle of entertainment economy companies. ”

…… (To be continued.) )