Chapter 474: Opening the Situation
Shen Jinrong can't wait to find a crack in the ground to get into!
He didn't expect Chen Geng to come up with such a bad idea: holding a sign and shouting slogans in the venue?
Comrade Shen felt that he was really embarrassed to be thrown into a foreign country this time. Pen % fun % Pavilion www.biquge.info
Probably no one has ever done this at the Frankfurt International Motor Show, and the Chinese's approach not only stunned him, but also countless foreigners - looking at those foreigners who looked straight at him, Shen Jinrong felt that his previous promise to Chen Geng was simply the biggest mistake he had made until now.
Ignoring Chen Geng, who walked in the front with his head held high and shouted the loudest slogan, Shen Jinrong suddenly found that he really admired him, at least he didn't have such great courage - such shameless courage.
But what was shocking was that a foreigner really came over and asked Chen Geng, who was walking in the front, curiously: "Hi, Chinese, can you really reduce the cost of our whole vehicle by 10%?" ”
The ratio of 10% is too tempting, and reducing it by 10% not only means that it increases profits by 10% out of thin air, but also means that it has a broader operating space in marketing, publicity, advertising and many other aspects, so although I think these Chinese slogans are ridiculous, what does it matter if you try? Anyway, it's just a waste of a few words of saliva.
"Absolutely!" Seeing that someone finally stood up, Chen Geng was overjoyed, although he didn't know who this old man was, but it was a good thing that someone took the initiative to stand up, and immediately pointed to the crowd behind him and said to the old man in front of him: "Sir, you see, behind me, there are tire supply companies, vehicle wiring harness supply companies, glass manufacturing companies, and shock absorber manufacturing companies...... We have almost all the spare parts you need to produce a car, 10% is nothing, if all the spare parts you need are purchased from us, a 20% reduction is not a problem. ”
"Really?" The foreigner glanced at the team behind Chen Geng with some suspicion, and said hesitantly: "You mean you have a huge price advantage?" But at such a low cost, how do you ensure the quality? ”
Chen Geng immediately replied: "Because we ourselves are using these spare parts, sir, you may not know, we ourselves are a super large enterprise group, not only have their own machine enterprises, there are many auto parts manufacturers in the subordinate holding companies, you see, we are from China, compared with Europe, Japan and the United States, we have a huge advantage in human resource costs, if you have doubts about the quality of our products, You can go to our vehicle booth to see the quality of our cars, although it is not the best level in the industry, but it can definitely meet your requirements for product quality. ”
"You're still a machine factory?" The foreigner was suddenly surprised, if they were really a whole machine factory, it would really be interesting, maybe he should have more contact with them.
Chen Geng immediately smiled: "Our booth is in the vehicle C area, and the only Chinese vehicle company in the audience is us." ”
"Oooh......"
The eyes of foreigners suddenly lit up, there is a vehicle manufacturer from China at the Frankfurt International Motor Show, it is said that they will also release a new model at the auto show, on the eve of the official opening of the auto show, the auto show organizing committee even took this as a big selling point to focus on publicity, although he is still skeptical of Chen Geng's publicity, but if Chen Geng's words are backed by a whole machine factory to endorse, it is much more credible, and it is worth considering and inspecting.
Finally, the foreigner stretched out his hand to Chen Geng and said, "Hello, I am Robert Caldero, vice president of Fiat Cars, responsible for the procurement and audit of spare parts for Fiat Cars. ”
"It's a pleasure to meet you, Mr. Robert," Chen Geng stretched out his hand and shook hands with Robert Calderro, and at the same time introduced himself: "I am the chairman of China Runhua Industrial Group, you can call me Chen, and besides, you are talking about Fiat Group?" ”
"No," said Robert Calderlo, "it's a Fiat." ”
Chen Geng immediately understood.
The Fiat Group is the largest car group in Italy, with a number of luxury car brands including Fiat Auto, Ferrari, Maserati, Alfa Romeo, Lancia, etc., which are considered to be the backbone of the Italian economy, but Fiat Auto is just a car brand under the Fiat Group, of course, from its name, it can be seen that Fiat Auto has an extraordinary position within the Fiat Group.
beckoned Shen Jinrong to come over, and Chen Geng signaled everyone to come over: "Mr. Robert, let me introduce to you, this is a subsidiary of our group: Mr. Shen Jinrong, deputy director of Hangcheng Rubber Factory, Hangcheng Rubber Factory is an independent subsidiary of our company, its main business is various types of tires, and the tires used in many models produced by our company are from Hangcheng Rubber Factory, you can ask him if you have any questions about tires;
This is our group's holding subsidiary: Mr. Lu Guanqiu, the general manager of Wanxiang Company, Wanxiang Company mainly produces various types of universal joints and transmission shafts, if you are interested in this aspect of the product, you can ask him, I can assure you, under the premise of ensuring quality, the price of our products is at least 10% lower than the international products of the same type......"
When Chen Geng finished introducing the people around him, Robert Caldero found that Chen Geng was not lying, and it seemed that at least half of the spare parts needed for Fiat cars could be bought from them, such as tires, wheels, universal joints, cables...... These things, but can really be 10% lower so much?
After thinking about it, Robert Caldero tentatively asked Shen Jinrong: "Sir, can you provide a large number of tires with specifications of 155/65R1373T?" ”
Shen Jinrong's heart jumped wildly: The tire specification on the Big Dipper is exactly 155/65R1373T, is this the will of God? He immediately said: "Of course, of course, no problem, the show car on display of our company is equipped with this type of tires." ”
"Really?" Hearing Shen Jinrong say this, Robert Caldero became more and more happy: "How big is your annual production capacity?" What about the price? ”
Could it be that this vice president of Fiat Cars really intends to buy tires from me in large quantities? If this is really the case, it is really pie in the sky, holding back the excitement, Shen Jinrong said: "This specification of tires, our current annual production capacity is 50,000, but if necessary, we can expand the production capacity to 300,000 within half a year......"
As he spoke, he secretly looked at Robert Caldero's expression and gritted his teeth: "I don't know if the price you said is the CIF price or the departure price?" I don't know where you want to ship to, then I'll quote you an FOB price, this specification of tires, each tire FOB is $60. ”
Now the exchange rate between RMB and the US dollar is 3.7221, 1 US dollar can be exchanged for 3.7221RMB, and the FOB price of a tire is converted into RMB about 223.326.
Robert Caldero's reaction startled Shen Jinrong, his eyes widened, and he said with a shocked expression: "What? $60?! Not kidding? ”
Looking at Robert Caldero's reaction, Shen Jinrong was a little panicked, he was just about to speak, Chen Geng didn't know when he came over, and said with a smile: "The price of 60 US dollars is indeed relatively low, but our country not only has a low labor cost for production workers, but also a relatively low labor cost for rubber plantations, so there are some advantages in terms of price, but this is an FOB price, so the CIF price must be higher." ”
"Of course, of course, I can understand," Robert Caldero nodded again and again, and said to Chen Geng and Shen Jinrong with an excited face: "Mr. Chen, I hope you can provide us with some tires for quality inspection, if the quality is okay, I think we can go to the next step." ”
It's as simple as that? Is that the intention? Shen Jinrong didn't react for a while, he really couldn't understand, why this business was carried out so easily and simply to this point?
Even the most cautious person can see that Robert Caldero is ...... to Runhua Industry In fact, it is the Hangcheng Rubber Factory...... The satisfaction with this tire makes it seem that Robert Caldero is even a little impatient to sign a contract. Of course, Shen Jinrong is not stupid, the only reason for Robert Cardeiro to do this is that the FOB price of $60 greatly exceeds Robert Cardeiro's expectations, but what is the price of this specification tire in the European market? After thinking about it carefully for a long time, Shen Jinrong was sad to find that he didn't know the price of this specification of tires in the European and American markets.
Chen Geng had already replied quickly: "Of course there is no problem, you can even go directly to our booth and remove the tires on our show car for testing." ”
Only people who have extreme trust in the quality of their own products can say such things, when Chen Geng said this, Robert Caldeiro has a certain degree of trust in the quality of this company from China that he has never heard of, Robert Caldeiro suddenly felt a lot more relieved, just about to speak, a voice full of hesitation came from behind: "Sir, what you said is true?" Can $15 million really build a car manufacturing plant? ”
Looking at the past from Chen Geng's point of view, a pair of eyes full of hope and longing met his eyes. (To be continued.) )