Sure enough, after a hard ideological struggle, Cui Hongji could no longer hold on to his bottom line.

A lot of things are like this, and often interests and ambitions are at odds with each other. Choi Hong-gi hopes to gain huge benefits, and hopes that he can become the king of special effects in Asia, rather than the godfather of special effects in South Korea.

In this way, Yin Tianyou is the one who really controls the special effects production in Asia for at least five years, which is the real monopoly. For Cui Hongji, this is really not a monopoly, or a monopoly in Asia.

This is how it was finalized, Cui Hongji's new special effects company has not yet opened, and has been fully integrated into digital creativity, and JYP has taken a 60% controlling stake. Of course, this company is also taken care of by Cui Hongji, and he can deal with it as he likes, and Yin Tianyou will never ask about specific matters.

When Cui Hongji left happily, he asked Yin Tianyou a question: "Why didn't you make such a condition with me at that time, I would definitely agree to it at that time!" ”

This sentence made the smile in Yin Tianyou's eyes more and more intense, but Cui still couldn't get an answer, because he found that Yin Tianyou's eyes were too difficult to understand. Seeing Cui Hongji leaving, Yin Tianyou couldn't help but smile, he finally won the battle, he has been so hard these days, this can be regarded as a relief.

For Yin, the acquisition of digital ideas is not over until now. Why don't you just talk to Choi Hong-gi about equity distribution? Yin Tianyou smiled lightly, who let there be a China Film Group in the middle, only by mastering the technology of special effects, he will not be kicked out, on the contrary. You can counter the army at any time.

After dealing with this matter, what Yin Tianyou has to do next is to compete for the National Day file of mainland movies!

……

As Asia. Even the country with the fastest development of the film industry in the world, China has become the future of world cinema.

Not to mention the high-speed growth of the amazing box office. Just talking about the various movie schedules that are constantly fighting, it is enough for countless people to write a lot of interesting stories about hegemony.

Yes, as Yin Tianyou's partners, Wanda, Guangguang, and Huayi Brothers are indeed the three largest private film companies in China, but don't forget that there are many talents here. Especially with the prosperity of the film industry, there is gold everywhere, and countless tycoons and bigwigs will not easily let go of this opportunity to make money.

Therefore, the e-commerce Alibaba has come out, the hotel giant has come out, and there are also those who make home appliances and sell refrigerators and color TVs, and they have also begun to march towards the film industry.

It can be said that today's mainland film market is absolutely galloping and spectacular. So. Although Yin Tianyou has the support of three major companies behind him, the super IP blockbuster "Touching the Golden Captain" created by him is still facing a severe test in the market, especially in front of the hottest National Day file in the mainland, and the situation of the seven countries competing for hegemony is even more severe.

Wanda. As the leading film tycoon in the mainland, it has nearly 1,000 theaters, mainly in Shanghai. First- and second-tier cities such as Beijing, except for the mainland. It also includes numerous overseas markets; Similarly, Huayi does not show weakness. There are also many cinemas, but Huayi's cinemas are mostly concentrated in third-tier cities, although the light started a little later, there are basically not too many cinemas.

With such a large theater group, Yin Tianyou feels that if the movie he shoots can't break through the 1.6 billion of "Looking for the Dragon", it might as well hit the wall.

At the same time, Yin Tianyou's biggest competitor is Xu Zheng, a super popular young director in the mainland.

As a representative genius director of 1 billion yuan in the mainland, Xu Zheng's existence is a myth, a "Thai Embarrassment" created by more than 30 million yuan, created a box office of 1.2 billion, and then followed by a "Hong Kong Embarrassment" created a legend of 1.5 billion, and he alone created a box office of nearly 3 billion.

It can be said that among the younger generation of directors in the mainland, Xu Zheng is a well-deserved king of the box office, and even the latecomer "Mermaid" director Xing Ye is full of praise for him, calling him the king of comedy of the new generation.

Xu Zheng's success is like a myth in the film industry, setting a direction for countless young people who are keen on the film industry. Therefore, this time Xu Zheng brought another of his embarrassing works - "Embarrassment", and when he returned, countless people who competed for the National Day file felt unprecedented pressure.

Why is this happening?

"Thai Embarrassment" 1.2 billion!

"Hong Kong Embarrassment" 1.5 billion!

How many billions will this drama have?

What's more, this film is said to have policy support behind it, wanting to improve the relationship with the surrounding countries of India, and the Indian side has stimulated enthusiasm, fully meeting various needs throughout the filming, and even providing all kinds of help for free.

For India, the success of "India" will bring an unexpected benefit to the country, which is the revitalization of tourism.

That's right, now the series of embarrassing movies created by the great director Xu Zheng seems to have become the most popular travel guide for the people. It often causes a huge reaction after it is released.

With such a favorable time, place and people, it can be said that the great director Xu Zheng's "India" has a strong kingly appearance, so that although Yin Tianyou's "Touching the Golden Captain" is huge, under the influence of the king of comedy, the momentum is weakened by three points.

But who is Yin Tianyou, he is not the kind of person who takes the initiative to admit defeat before he fights. That's right, Xu Zheng and his "Embarrassment" are very strong, but Yin Tianyou believes that in today's market where various film genres are emerging in the mainland, whether it is Xu Zheng's comedy or the adventure film directed by himself, there will not be much conflict, because the audience can choose very rationally, and even after watching this and that, there will be no cruel PK and vicious competition.

Last year, "Nine-Story Demon Tower" hurt "Hong Kong" for the box office, and this year, Yin Tianyou's "Touching the Golden Captain" decided to confront "India" head-on, not for anything else, just because he is the great director Yin Tianyou.

……

Many people think that making a movie is very simple, raise money, find people, shoot, edit, and then release, collect money, and finish. In fact, this line of water is very deep, especially when the movie is ready to be released after editing. That's when the war really began.

If you want to win the box office, you must first win attention. If you want to win attention, you have to shout hard. Get the word out.

Although many people firmly believe that the aroma of wine is not afraid of deep alleys, but in this society now, it is so strange, no matter how good your wine is, if no one knows, it will be doomed. Yin Tianyou understands this, so from the very beginning, he united with Wanda and other three major companies to launch an overwhelming explosion of publicity for the movies he made.

With the perfect cooperation of the marketing departments of major companies, all kinds of interesting advertisements of "Touching the Golden Captain" have covered every corner of major cities across the country. On the propaganda war. Yin Tianyou won the battle. In the trailer, the trailer cut by Yin Tianyou himself won the essence of North American Hollywood blockbusters, deeply aroused the audience's appetite, and won again.

The grand opening day of "Touching the Golden Captain" is indescribable, and the pre-sale box office is as high as 120 million with the help of online platforms alone. It can be seen how attractive the combination of Yin Tianyou and this super IP is, and in many magazines and newspapers, as well as film reviews, Yin Tianyou is simply called the most box office appealing Asian director in this era.

On the premiere day, there was a long queue at the entrance of the theater where "Captain Touching Gold" was released to buy tickets. Fortunately, the major theaters have been equipped very well in this regard, not only updating the equipment, but also improving the efficiency a lot.

Yin Tianyou has to admit that the three major film companies are really strong. In particular, it has a very good sales system, in addition to online platforms and offline sales, there is also surprising team marketing - thanks to a good ticketing system. This didn't make the audience complain. However, Yin Tianyou was also very embarrassed. It seems that the whole country has come out to see the grand occasion of the movie, I am afraid that it can only be compared with the release of "Shaolin Temple" in the 80s.

Night. The box office on the premiere day was counted by each theater chain and handed it to the distribution department of Tianyi Media Company, and received a front-line report call. Yin Tianyou settled down and continued to sit at his desk and write. Choi Dong-hoon, who came from South Korea to help, asked impatiently: "How is the box office?" ”

"This ......" Yin Tianyou first pretended to be a tragedy, and then laughed and said: "The box office on the premiere day is 300 million and 1 million, which is a big step beyond our expectations!" Ha ha! ”

"Really?! That's great! What about "Lost in India"? Cui Dongxun couldn't help but almost jump up with joy, more than 300 million in a single day, Yin Tianyou couldn't wait to laugh wildly to show the success of this time. Judging from the current single-day box office results, it has broken the historical record of 280 million on the premiere day of "Mermaid", creating the highest record for mainland films.

"Embrassment"?

Yin Tianyou scratched his scalp, I heard that the premiere box office of "India" was not bad, with 200 million. After all, this drama belongs to a series of movies and has a lot of loyal fans. But unfortunately, the next thing was miserable. After the premiere, "Touching the Golden Captain" defeated "India", which was getting thinner and thinner in comedy mode, with an extremely smooth plot and extremely dynamic action scenes.

In fact, this is the inevitable law of the development of Chinese comedy films, before the immaturity of comedy films, there were down-to-earth comedy movies like "Thai Embarrassment", and then director Xu Zheng made persistent efforts to create a sequel "Hong Kong Embarrassment", but this drama was criticized because of the too much content it carried, and the skewered Hong Kong opera was criticized, so the results were very good, but the reputation was not as good as the previous one. Immediately afterwards, this "Lost in India" was released, this drama has a shadow from the beginning, and director Xu Zheng also understands this, that is, the higher the audience's expectations, the higher the disappointment in the end.

This is inevitable, because the speed of development of film quality can never keep up with the development of the audience's viewing level.

That's how things are in the world.

When one legend is gone, another one begins.

Through the competition, "Lost in India" was finally defeated at the foot of "Touching Gold", ending its own legend, but it became the cornerstone of the legend of "Touching Gold".

The Internet is a magical place, especially here, there are many movie-watching armies, they are responsible for rating movies, they are responsible for waving flags, and they are responsible for-

But the water army that collects money will never be able to dry the tap water of those who like movies!

These tap water are free of charge, and they are scored and commented on by conscience, passion, and justice.

They are everywhere, they are as many as cows, they have overturned one shoddy production after another, and they have erected one dark horse work after another.

Charlotte's Troubles!

Dark horse!

"Thai Embarrassment" dark horse!

and the current "Captain Touching Gold"-

To be precise, "Captain Touching Gold" does not belong to the dark horse genre, because it has a halo from the beginning.

Super blockbuster.

Cannes Guide.

There are also three major film companies jointly created with Tianyi Media——

However, under the attack of blockbusters such as "India", "Touching the Golden Captain" finally broke through the chrysalis and became a well-deserved gold medal winner of the box office and word-of-mouth gold medal for the National Day on October 1.

In the following time, the word-of-mouth of "Touching the Golden Captain" spread rapidly, and everyone was very happy to watch this very enjoyable super blockbuster. Lately, everyone's mantra is: "Have you seen it!" "Of course, this refers to "Touching the Golden Captain".

"Touching the Golden Captain" exceeded 1 billion in three days, breaking the record of breaking the fastest 1 billion in history. On the eighth day, he broke the box office record for the fastest time to exceed 20. On the fifteenth day, under the circumstance of all expectations, it officially broke through the 3 billion mark.

Since then, the number of theaters released has gradually decreased to 1,76, and on the 27th, it once again exceeded the deadly threshold of 4 billion. No one doubts that "Captain Touching Gold" can break the all-time box office record, because even though the number of theaters has been reduced to 854, the box office is still more than 6 million.

The reduction of theaters is inevitable, and when half of the audience has watched the film, it will be difficult to make more reasonable use of theater resources. The gradual reduction of the theaters will definitely not affect the box office of the film, and by the 45th, the box office once again exceeded 4.3 billion.

It wasn't until the sixtieth day that the film finally came to an end, and when it was finished, there were still millions of box office dollars every day. The total local box office of "Touching the Golden Captain" was 4.5 billion yuan in the end, which is a height that people dare not face.

And because "Embrassment" is the second cooperation between Xu Zheng and Guangguang, it only resisted in the cinemas under Guangguang, which barely dragged the film to 1.8 billion. And these 1.8 billion miles are really quite a lot of water......

Speaking of which, as Light Media, which participated in two dramas at once, is really "ice and fire".

The palms and backs of his hands are full of meat, and the battle between "Touching the Golden Captain" and "Hindrance" made him not know what to do. In the end, the only way to give more box office support to "Lost in India" is also human, after all, "Lost in India" is his biological son, and "Touching the Golden Captain" is the illegitimate son of the four companies.

But what is certain is that because of this war, whether it is Light Media or the two dramas he released and produced, they will go down in history.

This can be regarded as a windfall. (To be continued.) )