readx;?as the advertising tender campaign gradually unfolds. Pen, fun, pavilion www. biquge。 info

The heads of major companies have taken action.

Officially began to compete.

"So first of all, what we want to auction is the naming rights of The Voice. I don't know, which boss has the idea to take it. ”

As soon as Duanmu Ling's voice fell, many company CEOs and vice presidents began to think there.

Occasionally, some people also inform the secretary to contact the higher level and ask for the meaning.

After all, looking at this situation, it is a bit suspenseful to win the naming rights of this advertisement cheaply.

At this time, the person in charge of Haha Drink said: "So, may I ask the naming rights of The Voice and what is the reserve price." ”

Duanmu Ling pondered for a while, and was about to quote a price, but Zhang Qiang suddenly interjected: "The reserve price is 50 million." ”

"Wow!" Some CEOs and vice presidents couldn't help but let out a sound of surprise.

Others, although they didn't make a sound in surprise, also showed a hint of surprise on their faces. Others, anger.

"Hmph, Zhang Dong, I didn't see that your appetite is so big. If it's a company like ours, then I won't be with you. A relatively large vice president suddenly stood up angrily and then left the venue.

After that, a few others hesitated for a while and left.

50 million, and the price difference in their hearts is too much.

The current advertisement, the naming right in general, is won for several million.

And some well-known programs like the kind of national ratings that break through 1.0 will have some naming rights of more than 10 million.

In addition, other advertising spaces, even if they are stable programs above 1.0, all the advertisements are sold, about 30 million, which is already a lot of money.

And right now, Zhang Qiang actually opened his mouth, and directly priced 50 million.

It's not a business anymore, it's really a money grab.

If the naming rights exceed 50 million, then the charging standard of other advertisements will also increase. Perhaps some important advertising spaces may exceed 10 million.

There are tens of millions, why don't I go find a variety show that breaks 1.0 to win the naming rights, you are not a pit person.

That's why the vice president left angrily.

After that, some of the company's vice presidents and CEOs thought about it for a while, and finally decided to stay and have a look, and some went out to answer a phone call and never came back.

One after another, many companies have left, and at present, there are less than 20 companies left.

Zhang Qiang glanced at the names of the companies around him and nodded, it is worthy of being a famous family treasure drink in later generations, as well as a haha company. The 50 million of this bottom line has not left, and it can be seen that their success is not accidental.

What surprised him was that this Mr. Shi was still present. According to Zhang Qiang's understanding, although the scale of this company has been developing recently, it is an industry after all, and it will stabilize when it reaches a certain level, unless there is a special opportunity.

Moreover, the current stage of rapid development is a time when the use of funds is very tight.

If you take out the 50 million now. Whether this company can continue to move forward is a matter of course.

The biggest enemy of a company is the problem of the capital chain.

If you're not careful, you'll make a wedding dress for someone even what you have now.

In addition to Jiabao, there is also this new company called Hailan, and most of the other companies are behemoths with strong funds.

"Well, okay, the little miscellaneous fish is gone, and next, it's time to talk about serious business."

Zhang Qiang said in a voice that everyone could hear.

Then, Zhang Qiang stood up and said: "Everyone should have understood my Zhang Qiang's career." The reason why I dared to ask for 50 million this time is because I, Zhang Qiang, have never been in a loss-making business. ”

As he spoke, Zhang Qiang glanced around domineeringly.

"My variety show, I expect the ratings to be above 2.0 on average. Moreover, I took it myself, and because I did it, I have the confidence to say so. So, please all of you here, don't look at the voice with the same eyes as you bid for other small programs before. Okay, don't say much, if you have a vision, if you dare, you can raise the price upwards, with my vision, this naming right, within 100 million, you will earn. Alright, let's get started. ”

Zhang Qiang finished speaking. But the people down there are stupid.

I've seen a cow, but I've never seen such a cow.

What you call it will definitely break 2.

What is 50 million is a loss.

Your appetite is really not small, can we earn 100 million? What to do if you lose money.

For a moment, everyone didn't know how to speak.

In the conference room, there was an eerie silence for a few seconds.

Even Duanmu Ling, looking at Zhang Qiang's eyes, was a little strange.

Are you sure you're not a mole from another company?

It's yours to be in this company, but you can't play like that.

However, just when everyone was silent, the person in charge of Jiabao made an offer, and as soon as he opened his mouth, it was a not low number.

"Our family treasure is willing to bid 70 million!"

"Wow!"

"What!"

Breath! That's 20 million!

20 million, this is the naming fee of some well-known variety shows, and 20 million can be invested in a variety show of your own, so it is added.

70 million, even many predators sitting there, were shocked by such a handiwork.

"Mr. Liu is so courageous. We Hailan are also interested in this naming right, just 80 million. ”

The shock of 70 million has not yet been digested, and immediately, a big data is ringing in people's ears again.

These two emerging companies, what a ...... Say what is good.

Young people are fearless? Or what?

I really thought that Zhang Qiang said 2, and you would believe it. Are you sure you're not a childcare?

The person in charge of Jiabao began to discuss it carefully. A fierce atmosphere struck suddenly.

At this time, the boss of Haha Drink said: "Dong Zhang, to be honest, today, I really served you." With such a handiwork, your success is certainly not accidental. However, can I ask, why do you have such self-confidence and dare to pack tickets, your good voice will definitely break 2? ”

Zhang Qiang glanced lazily at the person in charge, and then said, "Because I am Zhang Qiang, it's as simple as that." ”

In his heart, Zhang Qiang smiled and said, "Will I tell you that I know that The Voice broke 3.5 when the first season of the palace was closed?" ”

"Hehe, you say that, isn't it a bit empty, I hope to hear Mr. Zhang tell some truth, or, is there some agreement, we can talk, if it doesn't break 2, is it at this price, to return some."

To be honest, the things mentioned by this boss are not strange at all.

In business.

Many programs, many times, use a sharing agreement, how many ratings to reach, and get the corresponding remuneration. is an incremental protocol.

For example, if you break 1, it is 10 million, and how much you increase it every time, how much it increases.

And Zhang Qiang just doesn't like trouble, and he doesn't like to let people communicate these things again and again. The plan is to make a one-time transaction.

Lisso finished this show, and he made it easy for him to do other shows.

Fame, the more urgent, the more it sways in front of people's eyes, and the faster it increases.

When I saw Zhang Qiang's name for the first time, maybe not many people wanted to know about it.

However, when there are more and more people talking around, I often look curiously, even if I am not interested in it later, I will have a topic when others talk about it, and I can interject a few words.

This is herd mentality.

The hotter the star, the hotter it is, the hotter it is. And the less often a star appears, the easier it is to fade out of the eyes of others.

"If you want to make money, you have to bear the corresponding risks, where in the world is there such a cheap thing. The opportunities and risks are great, and it depends on your own courage. Hehe. ”

After speaking, Zhang Qiang glanced at the vice president meaningfully.

"This ......"

While the others were still waiting, Jiabao asked for the price again.

"Eighty-five million!"

This time, just like hurting a hornet's nest, several other companies also began to hesitate, this price is really too high. It's simply unreasonable.

Some companies abstained on the spot, giving up the battle for naming rights, hoping to win other small advertising positions.

"Eighty-seven million!"

Hailan's Shi Zong struggled for a while, and finally added two million. It seems that Hailan's funds are almost at the limit.

By this point, basically, it's almost the end.

The person in charge of Jiabao sighed after Mr. Shi of Hailan shouted out the price.

In fact, the limit of Hailan is not the limit of their company.

Their company's drinks are small profits but quick turnover.

In addition to the basics of small profits and quick turnover, Hailan has now begun to play a brand effect.

In terms of the value of goods and the hoarding of funds, Jiabao is indeed inferior to Hailan.

This is already the maximum amount that this person in charge can use. After all, it was not him who spoke in the last words of the company.

Unwillingly, the vice president of Jiabao went out and started making a phone call.

And the vice president of Haha Drink, after thinking for a while, finally increased the price.

"Ninety million!" He also saw that these two new companies had this little strength.

If it is only three million more, the risks and benefits of winning this naming right can also be proportional.

In terms of the hard power of good sound, he is still very satisfied. Not surprisingly, in the end, even if the average does not reach 2, in the last hand palace, it can be achieved.

As long as one day it reaches 2, then they earn.

This is also the reason why Haha Drink decided to make a move.

However, compared with the same programs, The Voice has too many advantages. Haha drink took out the 90 million, and it wasn't particularly hurt.

Other companies have apparently given up on advertising for naming rights.

In fact, after the boss of Haha Drink shouted, he began to suffer from gains and losses.

Unlike Jiabao and Hailan, their company is an old company, so there is no need to fight so hard. As long as they are stable, they still earn it. There is no need to seek much of a breakthrough. They are already a Fortune 500 in the world.

And just when the boss of Haha Drink compromised, it was okay to take it like this, and when he thought so, the voice of the vice president of Jiabao came from outside the door.

"Our family treasure bid 100 million!"

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