"Mr. Shi, come here today, is there good news?" Feng Yu casually clicked ESC, and this game of Warcraft was about to be won. Pen "Fun" Pavilion www.biquge.info

"Of course, it's good news, the Chinese network is ready to go live. All the information such as schools and streets are loaded, and even some state-owned enterprises and government agencies are also loaded, which is enough to ensure that the personal information is perfected to the greatest extent. Shi Dazhu's face was happy.

"Oh? This is really good news, how about it, do you have the confidence to let this Chinese network quickly increase the number of registrations? Don't be like Lao Ma, saying that a month is more than eBay, but it took a month and seven days, more than a week. ”

"Hahaha, one month and seven days, it's also a miracle, after all, Digbao.com started from scratch. The number of registrations in a month did exceed 3 million, but I didn't expect the number of registrations of eBay and eBay to increase a lot. As for the rapid increase in the number of registrations of the Chinese network, I have an idea to promote it on university campuses. ”

"College Campus Promotion? In other words, the main search for middle school and elementary school classmates? That's a good idea, but doesn't that target the younger demographic? Originally, we envisioned that it would cover all groups of people. ”

University campus promotion, that is, the main way of promotion on campus in the previous life. Flyers, advertisements and other means make college students the first user group.

But in the previous life, the website was called the school, and the main focus of others was the connection on campus, which was the same as Facebook in the previous life. But Facebook's growth isn't just on university campuses.

If it was really limited to campuses, then Facebook's stock price would not have soared so much, and it would not have made Zach Jr. the world's richest man.

"But the main users of computers today are young people. Many elderly intellectuals, they use computers or two-finger Zen, and they can't talk about OQ. Mobile phones only make and receive calls, and many people don't even send text messages. Shi Dazhu frowned and said.

"Don't underestimate those people's ability to learn, and now computers are getting easier and easier to operate. Remember the first time you used the computer, how troublesome it was? What now? A lot of computer functions can be done with a mouse. As for saying that they can't type, they can learn it. Pinyin is still a lot of people.,Easy to use pinyin input method,Fox and Penguin are developing it.,Qiandu heard that it has also been developed.,When the time comes, typing will become much simpler.。 ”

"That's also difficult, pinyin is a lot of people know, but many people speak dialects, and their pinyin spelling out is not the word they want to say."

"Lianxiang Group has launched a gadget, which is improved through a drawing board called a handwriting tablet. The handwriting tablet is to use a special pen to write on a handwriting tablet, and at the same time, the handwriting tablet is connected to the computer, and the words you write appear directly. At present, there are two modes, one is that the computer recognizes according to your strokes, and the other is what you write, which is what it is. I think there are a lot of people who can write, right? Feng Yu asked with a smile.

"Do you want to develop something so good? I really didn't know about it. If that's the case, then it's a lot easier. After all, most illiterate people can't afford computers, or if they can, they rarely buy them. Shi Dazhu was surprised, "Then let's go to some office buildings and government agencies to send out some flyer advertisements?" ”

Feng Yu shook his head: "It's okay for schools to send flyer advertisements, but it's not good to go to government agencies to send flyer advertisements." There is another place that is also more suitable for advertising, and that is Internet cafes. ”

Internet cafe? Shi Dazhu thought about it, it really made sense. Nowadays, Internet cafes are very popular, not to mention everywhere, but there are Internet cafes near schools and densely populated places.

Many people can't afford to buy a computer at home, and they usually want to play games online, or send and receive emails, chat about OQ, etc., they will also choose to go to the Internet café, which is definitely a large part of the Internet users in Huaxia!

"Mr. Feng, then how do we catch other users? Internet cafes alone are definitely not enough, right? I know that there are advertisements such as salary waves, but this can only cover most of the users who go online, and there are many users who don't usually go online, how can we attract them to register? Shi Dazhu humbly asked for advice.

He knows that in terms of advertising and promotion, Feng Yu is also a master among his masters.

"Mr. Shi, have you forgotten your product, how did you promote it?" Feng Yu pointed.

My product, brain-dead gold? It was all kinds of newspapers, online soft ads, and overwhelming TV commercials. Wait, what Mr. Feng is talking about, TV commercials?

Websites, advertising on TV? No one has done that before!

And now how expensive TV advertising is, the local station is okay, the price of the central station has risen a lot, even if it is a satellite channel in other provinces, the price is also rising upwards, the website is not a dime of profit in the early stage, the website construction and so on are not less money, and the advertising fee is spent so much, then the new company will be completely out of money.

"Mr. Shi, do you think advertising on TV is a bit of a child's play? You haven't tried it, so how do you know it won't? The advertising fee is very high, but it is nothing compared to the users we can attract. You see OQ, it was free at the beginning, but now, through some value-added services, you can have income, and the income will be higher and higher in the future. Why do you let merchants settle in for free, it's not to attract customers, when there are more users, other aspects can earn money back. The valuable services we provide are not always free. ”

In the previous life, Shi Dazhu's online game company didn't rely on TV commercials to become popular. At that time, many people criticized it, what kind of bad advertisement is this, a woman sitting in front of the computer stupidly, they don't know what it is.

But it is this kind of confusing advertising that has aroused the curiosity of many people, and when they really wrote down the URL to open it, they were slowly attracted by the game, which brought Shi Dazhu a lot of profits.

In my previous life, there were many online companies like this that advertised on TV. For example, Qiandu, such as 68.com, such as Xiaojie.com, Hurry.com, and the future is not good, etc., are all advertised on TV. With online advertising, street advertising, flyer advertising, etc., it has attracted a large number of registered users, so as to slowly develop and grow, and the profits are increasing.

Later, the advertisements of these companies wanted to be implanted in TV series and movies, constantly implanting the company's brand into the minds of the audience, so that when the audience thinks of this kind of website, the first thing that can think of their website is their website!

Shi Dazhu asked again: "Then how should this advertisement be done?" What are the points we are promoting? ”

"I have thought about the advertising creativity, and the point of publicity is feelings!"

…… (To be continued.) )