Chapter 029: The Problem of Marketing
A few days later, the lab tests were completed.
Hu Yue handed over the data to Meng Qian: "According to the performance of the five groups of batteries, from the comprehensive comparison of performance, cost and safety, the C group product is the most suitable for the needs, under the same volume, its capacity is 3.1 times that of the traditional lithium battery, due to the special material, its fast charging potential is great." β
"What about the highest limit?" Meng Qian asked, testing the fast charging limit is also one of the tasks of the technical team.
Hu Yue introduced: "We use high-voltage fast charging, under the constant 5A current, slowly increase the voltage, in the case of ensuring the safety of the battery and maintaining normal life, it can withstand a maximum of 20V current input, that is, 100W of power, 12 times faster than traditional technology!" β
Meng Qian did the math: "That is, it can be filled in about 25 minutes?" β
Hu Yue nodded: "That's right, from zero to 70% power, fifteen minutes is enough." β
"Very good." has been able to meet Meng Qian's expectations.
"Here's the professional test report." Hu Yue handed him the record file.
Meng Qian glanced at the main results a few times, and all of them met the requirements, and he asked again: "What about the actual use of the model?" β
"Follow me, Mr. Meng." Hu Yue took him to see the finished product and introduced: "For the main brand models on the market, we have trial-produced a batch of batteries, and there are more than 30 models here. In the future, if the company wants to sell it, you can get samples directly from here. β
Hu Yue is also an old experience, which is reassuring.
Meng Qian took a mobile phone he handed over, and the battery was still 91%.
Hu Yue said: "The original battery capacity of this model of mobile phone is 2500 mAh, under the same voltage, it has been increased to 7600 mAh, in daily browsing, video playback, 3G calls, it is generally 3.0 to 3.1 times the original, the difference is mainly because of the use environment." β
After playing a few times, Meng Qian took out the iPhone on his body: "What about it?" β
"We've got some of us who are pretty good at tearing this thing down." Hu Yue turned his head and beckoned: "Xiao Liu, Meng always has a task." β
Xiao Liu dismantled the mobile phone on the side, Meng Qian sat down to play with the mobile phone, he clicked on the application of a game, racing, usually played, very power-consuming, half an hour the mobile phone is too hot to work, one or two hours down, less than half of the power is normal.
But after he played for half an hour in a row, he quit and took a look, and the power was still 85%, which was very good, and it was not easy to run out of power. I picked up the apples that had already been loaded and tested them.
From the perspective of high-end profits, he is looking forward to cooperation with Apple.
Because in terms of the market share of global smartphones, Samsung and Apple are at the top, although Samsung's market is larger, but the models are very miscellaneous, Apple is much simpler, and one model is sold for a year. If you take orders, the latter is more convenient, and the standard production line can easily handle it.
Apple's pricing is high, the model number is fixed, and there is more room for sales profits. When Meng Qian was tossing the mobile phone, Zong Yan also came, compared to playing the machine, he was more interested in actual use, tried those mobile phones with new batteries, and specially conducted a charging test.
"Is it qualified?" Zong Yan asked Meng Qian, who was playing with his mobile phone.
Meng Qian handed him the professional report: "The performance is very good, the performance is strong, the cost can be controlled at about 60 yuan, as long as the factory is completed, it can take orders at any time." β
Zong Yan understood: "Then it's my job next." β
β¦β¦
Getting the word out is the first step.
Although Wells Fargo Energy has few employees, it has abundant funds, and it is no problem to pay a fee to promote it on technology websites, IT portals, and spread it in social circles. The main thing is to make a fuss about the leap in new batteries, capacity, and charging speed.
Zong Yan and the company team are responsible for all this. The amateur Meng Qian had nothing to do, so he drove to the factory to check. The company rented a factory building in the suburbs, and is currently in full swing to carry out decoration, and the ordered machines have been sent one after another, and the speed of the spot is still quite fast, and the manpower is also recruiting.
The factory area is limited by funds and cannot be expanded, and the demand for labor during the peak period is expected to be about 300, and it must first go through a certain amount of training to fill the extra operations. Meng Qian went on the Internet of his mobile phone, and recruitment was also posted on the Internet, and the salary was slightly higher than that of similar industries.
β¦β¦
His life was at peace for the time being.
I work out every day, run to the racing track every three or five times to play, and also pay attention to the dynamics on the Internet.
A few days later, similar headlines appeared on the Internet, such as "A major breakthrough in super battery technology, mass production is imminent", focusing on introducing Wells Fargo Energy's battery products, listing its powerful performance and even actual use.
For ordinary people, the sensationality of this news is just average, nothing more than looking forward to it soon. And for some large mobile phone manufacturers, they don't pay much attention to it, after all, there is news of various breakthroughs every once in a while, and in fact, there is no time for mass production.
The sales of Wells Fargo Energy's products have not been smooth.
Zong Yan, who wears many hats, has long been mentally prepared for this, because large mobile phone manufacturers have fixed suppliers, signed supply contracts, and stable demand; is also because Wells Fargo Energy is fledgling and not famous; Moreover, this kind of battery is more like a brag fever for a while, and then disappeared.
The main thing is: the giants are so busy, why should they believe you?
The reason is the same as what Gong Hui once said to Meng Qian, large battery suppliers have advantages in brand, scale and quality, low procurement costs, and most of them have long-term cooperation with mobile phone manufacturers. The newly emerged rich country energy, without fame and scale, will almost be ignored.
Zong Yan tried to contact the big domestic brands, and when they heard that they wanted to supply batteries, they either bluntly said "there is no demand" or "there are already suppliers". Even some brands have not set up personnel for the battery business, and after calling, they don't know what to ask about the phone.
"There are still people who think of us as a scam company!" Zong Yan's several attempts were all failures, but people could still laugh, and they had seen a lot of storms.
But Meng Qian was not very stable, he asked, "What should I do next?" β
Zong Yan considered: "It's just that we don't have fame and means." Telemarketing doesn't seem to work, so I'm going to talk to them face-to-face, find their person in charge, and bring the product to me. β
Meng Qian could only smile bitterly: "Blocking the door strategy." β
"The first steps are always hard." Zong Yan drank a cup of tea, and his assistant walked in, bringing a bunch of documents, all of which were information from mobile phone dealers.
"Let's get more salesmen." Meng Qian flipped through these documents, "At the same time, it is acceptable to lower the selling price, sell at cost price, don't scare people away first." β
"If there's no other way, I'll consider that." Zong Yan said.
β¦β¦
Hanging does not mean that the wind and rain are smooth.
After all, a company that has only been established for two months and has no reputation in the industry is not convincing at all.
Giants won't believe just because a random company says that the technology is very strong, so they are busy? Nor will the supply agreement be torn up because of an uncertain technology; As for small and medium-sized businesses, the products are mostly low-end, the cost is very low, and your batteries are five times higher than those they purchase?
Although Meng Qian told himself that it didn't matter, gold would always shine.
But he knew very well that this sentence was mostly comfortingβthere were too many examples of talent in this world. The sales dilemma of these days is enough to confirm that the society is harsher than the ideal world, you have good technology and high quality, but you are buried because you are not famous and the price is high.
The communication with the mobile phone giant is not smooth, and the company then looks at the agents, so that they can use their own channels to contact the giants after taking the goods, and adopt a curve strategy - but the agents also pick brands. And they are also full of uncertainty about the future of the product, and they are even more afraid of backlog losses.
Either picky about the brand or picky about the price, as the new year approaches, the company has not ushered in a happy new atmosphere. Under the successive setbacks, Meng Qian even had the idea of cooperating with small and medium-sized businesses at a loss. But the more I think about it, the more I feel that it is like the rhythm of "the boss jumps off the building at a loss, and the clearance sale"!
====
PS: Asking for a ticket, it is very much needed