Under Xia Jing's deliberate actions, the advertisement of Wanshi Cola Company also aroused strong discussions in China, which is a propaganda method and is very necessary.

A video titled "Lin Xiao plans a masterpiece for an internationally renowned company, and the European advertising industry worships" appeared on Youlu.com, the first video website in China, and appeared on today's hot spots recommended on the homepage.

Of course, it costs a lot of money for a brand new video to appear in this position, but after this video appears in a prominent position on the homepage, the situation is different, the position is conspicuous, but the title is more conspicuous.

Lin Xiao's two words have incomparable magic, no matter who likes him or not, he can't help but look at the content when he sees it.

Wang Yang clicked on this video because of his cheap hands.

First of all, Wang Yang is not a fan of Lin Xiao, he has not even read any of Lin Xiao's books, nor has he heard any of Lin Xiao's songs, eh, except for "Chinese People", the Spring Festival Gala program is compulsive and not counted.

Of course, he has watched the TV series "Amorous Swordsman Ruthless Sword", "The Legend of the Condor Heroes" and "Why Sheng Xiaomo", which is also because they are just TV series, and after watching them, Wang Yang did not have the urge to read the original work.

Wang Yang is a person who has never paid attention to Lin Xiao at all, but he has heard too much of Lin Xiao's name, but Wang Yang, as an advertising designer, does not care about Lin Xiao's deeds.

Perhaps "Fuyao Three Kingdoms" is the only work of Fuyao that he occasionally watches.

For Lin Xiao, Wang Yang didn't call at all, he just saw Lin Xiao's works in the waves, and he didn't receive its influence, in Wang Yang's heart, the name Lin Xiao is very familiar, but he is very unfamiliar with this person.

Today, as usual, Wang Yang opened Youlu.com, ready to find some classic advertising cases or some foreign creative videos for analysis.

This is what Wang Yang does every day, as a fairly successful advertising designer. Most of the inspiration for his works comes from the Internet, and Youlu.com is one of the websites he frequents most often.

He's a man who likes to borrow from them, and he often takes apart the classic parts of classic ads he sees online. It is his cleverness to use it in the advertising he designed and become his own classic, and he is good at learning from each other's strengths and weaknesses and turning other people's into his own use.

When he saw the big red headline on the front page. He couldn't help but be stunned for a moment. 、

In the past, he generally looked for what he needed through classification, because what he needed rarely appeared on the homepage, and the things that appeared on the homepage were too exposed, and there was a risk of being accused of plagiarism when borrowed, but today, on the homepage, an advertising video actually appeared.

What surprised him even more was the creator of this ad. It was actually the Lin Xiao he had listened to countless times.

Advertisements for Chinese people? Hailed as a masterpiece by the European advertising community?

The first thought that popped up in Wang Yang's mind turned out to be suspicion and contempt, he felt that this was just a gimmick, a headline party that attracted attention and deceived clicks, Lin Xiao, as everyone knows, is a famous writer, a famous music creator, and at the same time there is a lot of ink in his stomach, but when it comes to advertising, this guy has not had any memorable cases. It's, right?

Wang Yang thought so, but he still couldn't help clicking on this video, because of curiosity, people can't be without curiosity. Especially for advertising design, if you don't have curiosity in design, you can't create excellent works.

The advertisement was not long, only a short time of one minute and twenty seconds, but after nearly ten minutes, Wang Yang still stared at the screen without blinking. The video on the screen has already been played, and it is in a static state.

Wang Yang was frozen like a clay sculpture, and it was as if time stood still.

In the end, Wang Yang finally came back to his senses, and the thunderbolt in his brain disappeared completely.

"I'll rub!" Wang Yang patted his face, and then hurriedly clicked the 'Replay' button on the screen, and because of his excitement, his hand operating the mouse trembled slightly.

When the video replayed, Wang Yang's eyes did not blink, focusing on every detail of the advertisement.

has been replayed more than a dozen times in a row, Wang Yang's body is loosened, and the whole person leans on the soft and comfortable seat cushion, and at the same time let out a sigh of satisfaction.

"What a clever advertisement! It is not an exaggeration to be hailed as a masterpiece. Wang Yang muttered with a satisfied smile on the corner of his mouth.

If it is a layman's view, maybe he just thinks it is amazing, and then leaves a deeper impression in his heart, even if it is over, but as a professional, Wang Yang looks at this advertisement from a different angle, he is doing analysis.

This ad is not like the previous advertisements made by the two giant companies of Wanshi or Shuangkou, but it is shown by relying on stars and cool music, this ad shows a story and shows a spirit.

The highlight of the advertisement is at the end, but it is precisely the seemingly meaningless foreshadowing in front that makes the final highlight more dazzling, and at the same time deeply hits the competitors, this advertisement can be called perfect.

If you insist on jumping out of a little problem, Wang Yang looks at it from Huaxia's point of view, he thinks that the refreshing cola in the advertisement should be replaced with a coke without any words on the red packaging, because this can make everyone think that it is refreshing cola, but it avoids a lawsuit.

In Huaxia, this kind of lawsuit is very headache, and it can't take advantage of it, as for how to fight this kind of lawsuit in Mi Kingdom, Wang Yang is not clear, anyway, it seems that it is bound to get into a lawsuit, which is not safe enough.

At that time, Lin Xiao actually thought about this problem, but where did he go to get a new package, he couldn't just take the paint brush, right? Besides, he thinks that it may be better to fight a lawsuit, and it is also a kind of hype, if the company thinks it can't be done, it will naturally carry out post-processing, but he didn't expect the company to directly adopt it as it is, as for the lawsuit, it is expected by Lin Xiao, this situation is exactly the same as what happened in the real source of this advertisement, and he also believes that in this world, everything will win the lawsuit.

"No flaws, perfect advertising, tomorrow I must come to the company for everyone to see!" Wang Yang made a decision in his heart, this advertisement, it is completely worth the company's time to study and analyze, there are too many highlights, although the analysis is not too much, the biggest advantage of this advertisement is the brain hole, but watch it a few times, it can still open some brain holes.

"First send this video link to the 100 forums." Wang Yang moved his hand. (To be continued.) )