"It's not as ...... as before" or seeing that Li Mingshun's expression was not very good, Cui Zhimin immediately turned on the commentary mode, "Due to the impact of online music sources, it is now difficult for physical albums to have the sales of hundreds of thousands or millions at every turn...... Usually, except for pre-sales with signatures, posters, etc., a sales volume of one or two thousand in normal channels is considered a good performance! ”

"......" Li Mingshun didn't speak, staring at the data in his hand a little distracted. Cui Zhi Minshun naturally knows it. When he first acquired Loen, he had put some effort into this area, and naturally knew the decline of physical albums and the rise of online music sources...... Trends under these megatrends.

But it's one thing to know, it's another to face it in person. And now, seeing that his artists can only sell 20,000 or 30,000 for an album without removing the pre-sale fans, while other companies are still coming for 100,000 at every turn......

Such a gap really made him a little uncomfortable.

"That's too little... and S.M can't be compared to ...... at all" with a little unwillingness, not only made Cui Zhimin fall silent, but even Li Mingshun himself began to think.

A moment later.

"The main thing is the ......enthusiasm for buying fans," Cui Zhimin organized the language, and said with a little helplessness, "I have to admit that S.M is very good at managing fans, at least there is no company in Korea that can compare ......"

"I did this research when I was working at JYP......

"For example, the current company's IU and S.M's Girls' Generation, the fans of the two have a lot in common, most of them are in the same age group, but when it comes to the same question, the answers of those registered fans are very different."

Li Mingshun was stunned, as if he was interested, put the data in his hand on the table, and waited for Cui Zhimin's next words.

"For example, we asked such a question during the investigation!"

"If the two of them eat a meal of Korean beef, they can choose to let the fans pay for it......" Choi Zhimin didn't sell it, and said with a little puzzled and bitter expression, "Most of the fans when they were young said that they were very happy to pay for their idols, while IU's fans showed two extremes. ”

"Only a small percentage said they would be very happy, while the other large group was very adamant that they would not pay!"

Li Mingshun felt a little inexplicable, obviously they are all official paying fans, and they also have to pay a certain fee every year and every month, how can there be such a big contrast.

"As for why?" Cui Zhimin knew what Li Mingshun wanted to ask, so he shook his head directly and said, "I don't know much about this either......"

"......" Li Mingshun was choked half to death, but fortunately, before his angry words came out, Cui Zhimin here took the words as if he was aware of it.

"However, what IU fans are saying is that they think that IU is already making a lot of money a year, so why should they pay for it......"

"......" Li Mingshun was speechless for a moment. IU has earned a lot of money every year since 2010, but there are nine people when she is young, not to mention the whole, even if everyone is not much less than her! And the other party is still nine people to divide, IU is just a separate income for one person.

This is completely a topic with no answers, and in the final analysis, it is a special psychological difference between the fans of the two. In general, whether it is a group or an artist who debuted at S.M, their fans seem to have this kind of fanatical mentality, and no matter what, it seems that paying for idols has become their habit.

The two didn't talk much about this topic, after all, this is a matter of the mentality of fans, and it is impossible to force people to consume for idols.

So.

The two of them still turned their attention to some of the issues that have emerged since the return of Girls'Day.

Just like Choi Jimin's expression when he entered the door. Girls'Day's return to this stance was a great success, and it did gain a lot of attention, and the group's popularity began to increase rapidly.

But relatively, because of the style problem, like a lot of walking. The artists and groups who are touched by the wind are general, and they have also encountered an inevitable problem.

Popularity.

Regarding 'public favorability', this thing is important and important, but in fact, it is not important to say that it is not important, and even if you choose to ignore it, it is not a big deal.

The so-called 'public favorability' is simply an impression of ordinary artists and groups. To put it simply, it can be said that a large number of people don't like it very much, but go deeper, which involves a group of people with great characteristics in South Korea.

anti。

This is a special group that has existed since the implementation of national entertainment in South Korea, and it is also an unavoidable topic when it comes to Korean entertainment.

At first, the reason why this group was born was because artists and celebrities earned a lot of money, and usually an endorsement could easily get the income of ordinary people who worked hard for several years...... Under this huge contrast, out of jealousy and psychological imbalance, some unemployed and resentful people set up an organization for the purpose of supervising the behavior and behavior of these artists.

Supervision,This is the purpose of the antis at the beginning.,But after the rise of the Internet.,Randomness in the virtual world.、Coupled with the maintenance of idols and other factors.,This organization gradually began to taste.。

It has become unscrupulous, and has completely lost its original purpose of 'supervision'. Not only do they wantonly use words to attack on the Internet, but they even take various actions to attack and harm the objects they are anti in reality.

No one in the entire Korean entertainment industry dares to surprise this group, and S.M, as the leader of the song industry, has even brought this anti culture into its own revenue system.

In their words, even anti and black fans are a kind of fans of artists.

But to be honest, there are very few companies in the entire Korean entertainment industry that have this kind of courage, just like most entertainment companies now show some rejection of the anti of their artists.

So in terms of the number of fans, maybe S.M's artists may not be the most, but on the contrary, they have the most anti.

And now Girls'Day has to face a problem. Since its debut, this group has not been very good in terms of public favorability, and it can be said that it has often stayed at a negative level. Especially now that the style has suddenly changed to dress and dance on such a 'large scale', all kinds of sarcasm and bad words on the Internet have not stopped.

Of course, these are all manifestations of 'people's unfavorability', but this kind of thing is like a double-edged sword, and if it can attract attention if it is used well, it will naturally not be mentioned, and there is basically no need to worry about media attention.

But like everything in the world, such a double-edged sword is extremely risky. An accident, it may be an inadvertent sentence, an action, or a boost from other companies......

As for the result, Tara, who has been at the top of this 'non-favorability' for a long time, will tell you how it feels.