After the press conference, the VR company did catch fire, and some media said that it is no longer affecting the field of virtual reality, but in the future of high-end image display, human-computer interaction and intelligence, leading a new trend! It's like today's smartphones, travel back in time to 10 years ago!

This kind of technological advancement and shock has captured the hearts of many people, and with the media reports and the company's publicity, it has once again gathered a group of fans. After the press conference, people were more concerned about the price of the product and the official launch time.

VR companies are also discussing the retail price of their products.

"Here is an analysis of the cost and retail price of some peer products." Wang Manwen handed him the information, "Before we launched the product, the products of Oculus and Sony were evenly matched, and the price was expected to be around $500 based on their cost and profit margins. ”

Meng Qian looked at the information, the price of VR equipment is not low, of course, the main reason is that there are not many downstream enterprises, and there is no sign of large quantities to reduce costs. It's as if when mobile phones were first introduced, ordinary people couldn't afford to spend them. The current VR industry is facing this problem.

VR is more vulnerable than mobile phones, mobile phones are a necessary communication tool, indispensable for daily life, and consumers can accept the pain when the price is high. And VR? It is just a game entertainment product in the new era, and it has little impact on people's travel life.

If it's also priced high, there's a good chance of a setback — like the $1,500 Google Glass, which is cool and popular with users, and doesn't want to change it when you put it on. But the result? It's just that the sales were dismal, and eventually the project had to be closed and discontinued.

There have been companies that claimed. If Google Glass dares to sell for $200, it will rule the world!

VR companies are in a similar situation right now. They have the power to drive this craze for virtual reality, but the problem is that the high cost has also made it currently a niche, or even a bad one, and it may go down the path of Google Glass and be abandoned because it is too expensive.

Meng Qian asked his subordinates: "How many pricing strategies are there at present?" ”

Yuan Yubo said: "The main ones are high-price and low-price strategies. The high price is to ensure that the company can earn from the first order and obtain development funds; However, if the price is too high, it will greatly reduce the number of users and will also promote the company's products. A certain amount of resistance is generated. ”

"The low-price strategy, which will undoubtedly cause a boom, let more people become users, but the cost of the company's products is not low, coupled with the expenditure of systems and cloud services, the company will not have much profit margin, and may even lead to a loss-making situation."

Meng Qian has a headache this time, whether it is a high price or a low price, it may make the company face difficulties.

Wang Manwen spoke again: "The cost of products will be reduced with the popularization of technology and the expansion of the market. After the market is booming, there will be more downstream and peripheral enterprises to participate, and the cost will be slowly controlled and reasonable. So I think I'll release a small number of high-priced products for now. ”

"Detailed?" Meng Qian looked at her.

"In the case of early access, we can specifically target high-end users. Provide more exquisite and more services, such as supporting headphones, interactive equipment and other peripherals, and free VIP cloud services for a period of time. The first thing is to make the first product guarantee the company's reputation. Stay focused. ”

"With a good reputation, companies can take advantage of lower costs. Introduce a price point that is more suitable for the average consumer to bear, and in other ways. For example, the increase in the cost of cloud services and installment will reduce the vigilance of user groups to the price, thereby ensuring the company's profitability. ”

After listening to this, Yuan Yubo also agreed: "Miss Wang's idea is more suitable for the company's own situation, we can launch the high-end first, and then enter the mid-end after the market matures." ”

"Okay." Meng Qian also agreed, "Just follow this strategy and come up with a plan as soon as possible." ”

……

When it comes to the market for virtual reality products, there are no exact figures.

But you can refer to Sony's PS4 sales, which reached 30 million units worldwide - it has many similarities with VR, both of which are non-critical, and whether they have a small impact on the game entertainment product. The current VR is no match for the host, but the next-generation VR has the ability to reach this height.

Therefore, the company set the demand for next year's VR market at 5 million units.

Only one-tenth of the high-end is taken, and then the part is subtracted, and 300,000 units is the number of high-end products.

As for the retail product pricing, the price is $799, in addition to the main device, there are headphones, controllers, and a set of experience games, a year of VIP cloud services, and priority access to AI-related modules - that is, the ability to use AI on other platforms earlier.

Artificial intelligence is definitely a highlight, in addition to it can play a significant role in VR, if the anthropomorphic processing function, transplanted to other platforms, such as PC, users will be through the VR company's cloud and PC combination, in advance to enjoy the charm of the era of artificial intelligence.

The price of the deluxe package will be announced on the official website immediately.

According to the data of the survey agency, users are more acceptable to products between $400 and $500, and three out of ten can accept the price of $500, as for the price of nearly $800, it does make many enthusiastic fans be poured cold water.

The VR company also explained in the follow-up that this is a luxury version, and strives to be released before next year, and then there will be a version that is closer to the civilian consumer layer - finally put many people at ease. Now everyone's eyes are on VR companies, and they rarely pay attention to similar products.

The Deluxe Edition will be available for order in three days.

Users who can afford to buy have already registered an account and are ready to go.

But Meng Qian also generated a pressure, although he is very confident in the product, but this is not enough to guarantee that it will definitely make consumers pay, in case it also ushers in a fiasco like Google Glass...... But it's unlikely, after all, its price is not exaggerated, and the technology is more advanced.

Three days pass quickly, and the countdown to the order will stay at ten o'clock on Sunday morning.

Many enthusiast fans are waiting in front of the computer early, and the high-speed optical fiber is ready, and no other broadband occupation is allowed...... It's a microcosm of the state of a large number of VR fans. I'm waiting in anticipation, and although I know that there are a lot of them, 300,000 units, who wants to miss it?

As soon as ten o'clock arrived, the ordering screen immediately appeared.

Meng Qian, who is in the company, is also paying attention to the data in the background, in the first three minutes, the number has been soaring, ten and hundreds of digits have broken through in a short period of time, and soon swept to the level of thousands, and the number of orders has exceeded 50,000 units after five minutes, and the growth is very rapid.

At this rate, it's no problem to sell out today!

"Congratulations!" A smile appeared on Meng Qian's face, "The first step has been successful!" ”

"The credit belongs to everyone!" Yuan Yubo also smiled brightly.

The staff brought the champagne up, poured champagne and clinked glasses to celebrate the victory and success of this stage amid the congratulations of everyone on the scene.

"Congratulations!" Meng Qian clinked glasses with them and killed them.

Meng Qian toasted to Wang Manwen again: "I also want to thank Miss Wang, it was she who came up with this strategy, participated in and refined it, and gave me confidence!" ”

The crowd also looked at her.

"Thank you." Wang Manwen smiled slightly.

Meng Qian put down his wine glass and clapped his hands: "This is a great success, but there is still a lot of work behind, I hope everyone will continue to work hard and create brilliance!" ”

Meng Qian said some words of encouragement, and of course, an indispensable reward.

The pressure on the high-level leaders on the scene has finally disappeared, and most of them agree with the high-priced luxury version strategy proposed by Wang Manwen, but because there is no precedent, they are still very worried, afraid that consumers will not buy it, and they are afraid that these advanced technologies will be buried...... Now I finally put my mind at ease.

With the five-minute ordering trend, selling out today is a given.

The price of 800 US dollars is equivalent to an Apple mobile phone, but the latter is an entertainment game console, and the audience is destined to be smaller, but enthusiastic fans still use practical actions to prove their love for new technologies, which is a huge encouragement to everyone.

In fact, the forecast for the day is conservative, 300,000 units have been snapped up by users around the world within 30 minutes of opening orders, at $799 per unit, and 300,000 units are close to $240 million! After deducting various costs, the company's EBIT reached $104 million!

And the net profit margin can reach 28%, which is a super high value in the digital industry!

Even if the retail price is lowered in the future, the cost will be reduced, and the product will still be profitable.

This is indeed a very good start, 300,000 units sold to give them their first money, and when the industry chain matures and the cost is reduced, millions are only a matter of time before they become millions - because in this industry, it is very difficult for VR companies to have opponents in the next ten years, they will dominate the market! (To be continued.) )