PS: Brothers, revised.

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That's right, because Dengying and Haizhou are two completely parallel administrative regions, if the leaders of Dengying City are in a good mood, they may buy some face from the leaders of Haizhou City, and if they are in a bad mood, they will say no...... Actually, I didn't buy it.

It is because Runhua Industrial wants to put pressure on the Dengying government through the Haizhou government, and the effect is actually not very good, but if the television, newspapers and even radio stations in Jiangnan Province start to report on this matter, the leaders of Dengying City will not be able to sit still, because they may face the danger of being questioned by the higher-level leaders -- the leaders of Jiangnan Province will not care what you think about Dengying City, they only know one thing, Runhua Industry is not only a big profit and tax player in Jiangnan Province, but also has a strong momentum of development, and in the case that Runhua Industry has already shown signs of relocation, offended Runhua Industry because of a municipal auto repair factory? It's not something that a smart person can do.

"Some time ago, you have been in contact with the comrades of Jiangnan Provincial TV Station, Jiangnan Provincial Newspapers and Magazines, this little thing should not be difficult, right?" Looking at Chen Geng, Old Man Xie asked with a smile.

"This is simple, leave it to me," Chen Geng was also laughing, he just didn't have an idea before, but now that he has an idea, things are simple: "I guarantee that the comrades in Dengying City can drink a pot, but the old man ......" The topic changed, looking at Xie Minsheng, Chen Geng said slowly: "This matter also reminded me, our company does not have a special public relations department now, and the work of public relations has always been the office, purchasing and sales department, I mean, should we imitate foreign companies, Have you set up a PR department to deal with such incidents and help you build your company's image to the outside world? ”

"Set up a dedicated PR department?" At this time, the old man's shortcomings in management were exposed again: his ability to accept new things was insufficient, and the old man Xie frowned and said, "Is there this necessary?" Wouldn't this kind of thing just be handled by the office? ”

"It's still necessary," knowing that the old man is not against the establishment of a public relations department, this is because he feels that there is no need to feed a group of people who only spend money and do not produce in vain...... In his mind, the PR department is a bunch of moths that only spend money but don't produce anything...... For this venerable old man, what Chen Geng can do is to patiently persuade him, let him understand the necessity of the establishment of the public relations department, as long as he realizes that the establishment of the public relations department is inevitable and necessary, he will immediately be more positive than anyone else: "Now many people have misunderstandings about the public relations department, thinking that the public relations department is the 'fire department', only when the company encounters difficulties and dangers, will the public relations department be dispatched, in fact, in those of the world's top 500 companies, the role of the public relations department is not only a 'fire department', their role is much greater." ”

"Oh?" Hearing Chen Geng say this, not only did he thank the old man, but even the other people in the conference room put on a posture of listening to him: "What do you say? ”

According to the definition of corporate public relations department in Western academic circles, the public relations department is composed of full-time people, implements the company's public relations ideas, carries out various public relations activities of the management functional department, and is a special functional organization established by the enterprise to handle, coordinate and develop the public relations between the enterprise and the public and the organization. Whether a company has a dedicated public relations department is considered to reflect the maturity of the company's management.

Of course, this is the public relations department in a broad sense, the fact is that in different enterprises have different names for the institutions that exercise public relations functions, some are called public relations departments, some are called public affairs departments, external liaison departments, corporate communication departments, etc., etc., and many enterprises incorporate the functions of the public relations department into the administrative department, marketing department, office, president's office or general manager's office, but in general, they are all the same meaning, from this subdivision, in fact, our Runhua industry is composed of the general manager's office, the company's office, The sales department and the purchasing department share the functions of the PR department. ”

The old man lowered his head and thought about it seriously, and finally nodded: "That's the truth, you go on, this public relations department seems to be a little interesting." ”

"During my internship with the German team at SAIC, I was exposed to some information and introductions in this area, and I remember clearly that there is a book on corporate public relations that says that in American companies, about one-sixth of the public relations department is subordinate to the advertising department or marketing department; One-sixth of the PR department is under the direct management of the Executive Vice President; Almost half of the PR departments report directly to the chairman, president, or CEO, because senior management at these companies believes that if the PR department reports to the head of legal, financial or administrative affairs first, those executives may filter out some of the information that should be reported to senior management.

Obviously, in the United States, the PR department has a relatively high status in the business, and their role is very important, and the situation is similar in Europe. ”

Chen Geng once again shamelessly "laid" his knowledge of the public relations department to the Germans, but this method has been extraordinarily effective every time it is used, and no one has ever doubted how Chen Geng learned so much from the Germans.

Chen Geng continued: "After years of practice and development, there is a consensus in the Western business community, including the academic community, that is, the public relations department has an irreplaceable role in corporate decision-making, promoting the realization of corporate strategy, establishing brand image and product sales. In addition, as enterprises encounter more and more external uncertainties in the process of development, there are more and more risks and crises in the "relationship" of enterprises, and the company's public relations strategy, crisis communication, media and government relations, and corporate public opinion are becoming more and more unique and necessary.

At this time, the public relations department is not only a 'fire department', but also assumes multiple roles such as the information and intelligence department, the decision-making staff department, the conflict mediation department, the image planning department, the advertising and publicity department, the customer relations department, and the external liaison department, and it is necessary to let the public relations department enter the core layer of strategic consulting and decision-making.

So what I mean is: when everyone is not aware of the importance and role of the public relations department, we Runhua Industrial can and should be the first to set up a public relations department, and we must pay enough attention to the public relations department, and make it clear that 'public relations' must be done by someone to do it, and it should be at least the deputy general manager or above The leader should take charge of it, but considering the current situation of our company, I mean I will personally manage it, and Comrade Xie Minsheng will assist - Comrade Xie Minsheng, what do you think? ”

?“ Okay, I'm working that old man," Old Man Xie didn't expect that Chen Geng's determination was not so firm, not only to go to the public relations department, but also to come by himself, not only that, but even to assist from the side, which also shows the importance of Chen Geng's Udine public relations department. In this case, Old Man Xie can't object to it no matter what, and what Chen Geng said also opened his eyes, and his only concern was: "But it's not easy to find specialized public relations talents like us, right?" ”

This is indeed a problem, there are few domestic companies can realize the importance of the public relations department, even such as the Ministry of Petroleum such a heavyweight department is not good, which also leads to the lack of good public relations talents in China, as for the foreign ones, not to mention anything else, just one point: directly move the foreign set over will definitely not adapt to the soil.

"Let's find someone slowly," Speaking of this problem, Chen Geng was also a little helpless: "There are two ways, one is to dig people internally, and the other is to dig people externally, and then find more public relations books from abroad, so that everyone can learn by doing." ”

"That's all it can be." Old Man Xie nodded.

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After receiving Chen Geng's call, Zhao Dong was very happy: "Brother, you are a busy man, why did you remember to call me?" ”

Relying on Zhao Dong from Runhua Industry to get this advertising fee, Jiangnan Provincial TV built a dormitory building with 60 houses, now the foundation has been dug up, and because of Zhao Dong's performance, naturally won the high praise of the provincial TV station leaders and colleagues, there are old leaders in the station more than once praised Zhao Dong, saying that he has excellent business ability, although the current Zhao Dong is proud of the spring breeze, but he knows very well how he got his spring breeze today, and now received a call from the God of Wealth, Zhao Dong's enthusiasm is a mess.

Chen Geng didn't say anything polite to Zhao Dong, and said straightforwardly: "Brother Zhao, I'm not polite to you anymore, that's the case, brother, I have something I want to do you half a favor." ”

Zhao Dong was very happy in his heart, he liked that Chen Geng was not polite to him, and immediately said: "What do you say, as long as I can help, there will definitely be no second word!" ”

"That's the case...... Chen Gengbala told the grievances between Runhua Industry and Dengying Second Automobile Repair Factory, and the grievances between Dengying Industrial Bureau and Dengying Second Automobile Repair Factory.

"I know, this matter is simple, don't worry about it, brother, I'll do it for you beautifully." After listening to Chen Geng, Zhao Dongdeng breathed a sigh of relief: This kind of thing is too simple, if it is the Dengying Municipal Government, he really doesn't have the guts, but it is just an auto repair factory directly under the Dengying Municipal Government.

"In addition, I have to trouble Brother Zhao for one thing, I would like to invite the newspaper in our province to report this matter by the way......

After Chen Gengbala finished speaking, Zhao Dongden smiled: "Brother, this Dengying City Second Auto Repair Factory has offended you miserably." ”

"I can't say that, it's just that it's disgusting for them to do this little thing," Chen Geng said with a smile: "It's just right, tomorrow I'll come to Jinling to do something, you call those friends from the provincial newspaper and the provincial radio station, let's get together?" (To be continued.) )