What is anticipation?

Expectation is both good and bad.

Expectation is the outcome of the future, and expectation is the unpredictable future.

Yin Tianyou relied on his new drama to inject infinite expectations into the audience, but no one knows what the result will be.

At the same time-

The movie war is on the verge of breaking out.

It's been released.

"Human Poisoning" was released.

"The Two-Faced King" was released.

"Gangnam 1970" was also released.

Then, with the release of "Human Poisoning", the popularity of the test screening that had been accumulated exploded in an all-round way. Immediately after the screening of "The Two-Faced King", the accumulated contacts also exploded.

The only regret is "Jiangnan 1970", as the so-called greater expectations, greater disappointments. At least many viewers didn't have any reaction after watching this play.

In a movie theater, Yoon Tianyou, who was dressed as a baseball cap, stayed behind the seat with his girlfriend Zheng Xiujing, observing the audience's every move.

The audience looked at the big screen that ended, as if they were thinking about something, of course they didn't expect Yin Tianyou to sit in the back, so there were no flowers, no applause, and not even a small discussion.

Is this the movie made by FIVE Yoon Thion-woo? Is this the first movie of the handsome guy Lee Min Ho?

How so?

Is it good or bad?

Why can't I feel it?

The audience has such a doubt in their hearts. In fact, they all know very well that this story is very simple, that is, it tells the story of a pair of brothers in distress who share life and death during the development of Jiangnan. whipped the ugliness of Korean society in the 70s.

But they don't understand why this is the case. It's completely different from the Korean gangster movies they usually see. is a completely different way of putting it. They saw two male protagonists who are definitely the most impressive in this life, snuggling up to each other in the barren land. In a city full of flowers, they compete with each other, can it be said that the environment can change a person, and people's personality also changes with the environment and time?

At this point, Yin Tianyou adopted a step-by-step approach, at first the common point arranged for the two male protagonists was "no money", and later, with the attitude towards money that gradually emerged inadvertently with the two protagonists, it was discovered that the best brother can also betray. In the face of money and power, all good things are empty and ethereal. It can be said that this concept is very romantic.

But Yin Tianyou's shots are very realistic, and even Yin Tianyou himself can't understand that he can show these two very skillfully. This is quite similar to Hollywood director Coppola's realistic presentation of the mutual affection between the godfather and his son in "The Godfather". This is a very contradictory approach.

It's just that Yin Tianyou is stronger than Coppola, and many traces of it have been concealed. Realism becomes a means, and romanticism gradually grows in the minds of the audience through the depiction of the two actors and the camera.

Now. The audience was silent, and Yin Tianyou's heart gradually sank. Maybe I've really gone too far, and some viewers can't even understand that this is a film with a romantic idea, and think it's pure realism. Romance is painted through realism. To make everything more spiritual, which no other realistic film can do.

It's just that Yin Tianyou ignored one point, he did go too far. There are many techniques that not everyone can accept. For example, the parallel interlacing of time and space in "The Matrix" has caused countless viewers a headache for a long time.

I thought of it instantly. Yin Tianyou immediately smiled bitterly, he thought that he had really done too much. The local audience really couldn't accept it. It's just that when he thinks of the parallel interlacing of time and space in "Hacker Empire", he suddenly has an inspiration, an inspiration that he has to think about immediately.

However, he only thought about it for a moment, and he was afraid that the inspiration would go more extreme in terms of structure, and he would lose interest. Now he scanned the audience below and was extremely depressed, he thought that he was really a failure, and even wondered if the expressions of Park Jin-young and others were faked when watching the sample.

"It's okay, they just don't understand!" Zheng Xiujing obviously knew Yin Tianyou's mood best, and seeing Yin Tianyou's expressionless face and a look of depression in his eyes, he immediately stepped forward and said softly: "In my heart, you are the most talented person." ”

It doesn't matter if the whole world denies me, as long as you appreciate me! Yin Tianyou inadvertently remembered this familiar dialogue. But he knew it was a fake. Zheng Xiujing's words certainly made him feel a little better, but he was still very uncomfortable.

If we have tried that kind of hope, and suddenly the truth is a hundred times worse than we expected, that feeling is what Yin Tianyou feels now. Still expressionless, Yin Tianyou stood up, he didn't want to stay here any longer, because here he was no longer a god, maybe an abandoned god.

After Yin Tianyou left, the end music of the play began to sound in the theater, complaining, sad, full of indescribable vicissitudes and helplessness.

It's like leaving Yin Tianyou's mood.

Many viewers who sat in a daze were hypnotized by this sad music, and then various clips of the movie just appeared in their minds, and for some reason, some people with rich feelings had tears in their eyes......

Then there was applause.

Like waves, like thunder.

……

Yin Tianyou didn't hear these chantings, otherwise he would have been much happier. Movies are made for people to see, Yin Tianyou doesn't make movies for himself, and without the approval of the audience, he is nothing. Just like the author of a novel, the purpose of creation is to gain the approval of readers, and if there are no readers, can you really write it down for yourself?

But Yin Tianyou didn't expect that he didn't even have a voice of approval. Even though he knew he was lucky not to be scolded, it still made him feel like he had lost his spiritual support. On the way home, he laughed at himself and thought: Maybe he really only has the life to be a singer, and he failed to be a director for the first time!

The next morning, Zheng Xiujing saw that Yin Tianyou was slow to get up. Only then did something go wrong, and then Yin Tianyou was sick. Cold forehead.

Yin Tianyou has an abnormal physique, so of course he will not get sick. But he only felt that he should have writhed around in bed like a snake today, because he felt as if something had blocked him in his heart.

Zheng Xiujing wanted to go to a private doctor, but was stopped by Yin Tianyou, saying that she just had to rest.

Helpless, Zheng Xiujing had no choice but to guard him outside alone, bored, so she turned on the computer, and then-

"God bless, your movie is about to swipe the screen!" Zheng Xiujing happily rushed into Yin Tianyou's room.

Yin Tianyou, who had been paralyzed on the bed, immediately jumped up. Repeating this sentence in disbelief, he only felt as if it had collided in his mind countless times for a moment. The heart, which could almost be said to have stopped beating, beat violently, and even Zheng Xiujing could hear the sound of his heartbeat.

"Look, it's all about your new movie!" Zheng Xiujing saw Yin Tianyou's sudden change from a dead snake to a swimming dragon, and she was filled with emotion in her heart. There can be several people like Yin Tianyou who love movies, and Yin Tianyou can even be depressed to the point of illness because the film is not recognized by the audience.

"Oh, at first I thought you were really sick, but it turned out to be a heart disease!" Zheng Xiujing teased.

Yin Tianyou couldn't hear what Zheng Xiujing was saying now, and took the laptop with one hand. I watched it quickly.

Sure enough, I saw that on the webpage, among the Spring Festival movie reviews, "Jiangnan 1970", which I directed and filmed, had the most comments. almost exploded, it can be said that there are all kinds of comments, all kinds of variety.

Yin Tianyou flipped through a few pages. In general, they are all praises and spits. Of course, there are also brick shoots......

Most of the bricks are slapped, "Shooting is bullshit, I don't know what to do." "Or." It's enough to see if the movie is made like this, I think Jiang Lang is exhausted. “

However, Yin Tianyou doesn't mind any of this, he has been in the industry for so many years, and he has long been immune to this kind of brick talk.

In fact, many comments praising him are also very simple, nothing more than "very exciting", "very distinctive", or "the song is very good", "the actor is very good", "I was moved".

For these comments that are not helpful, Yin Tianyou has almost skimmed over, and what he wants to see is the kind of comments that come from the bottom of his heart and really understand the play.

Finally, he saw one:

If you haven't watched the film and suddenly understood what the film is about, then you will never know about the amazing talent of director FIVE Yoon Tianyou.

It is a kind of artistic conception that can be understood but cannot be expressed, and only by experiencing it can you find that the earth and the world are very different. And you'll find that this film is never tired of watching, at least I will still go to the theater one more or more times to get through this feeling.

If you have to ask me how I feel about this play, I want to say, the smoke and rain in the south of the Yangtze River are hazy, and you don't understand the world of men!

……

Appreciating the complete text, Yin Tianyou no longer felt depressed, and his body temperature quickly recovered. While this may seem like an exaggeration, that's often the case. One thing you love will dominate your life, and now Yin Tianyou is dominated by singing and dancing, and movies at the moment.

Seeing that Yin Tianyou's expression had changed a lot, Zheng Xiujing sat beside Yin Tianyou with a smile and gently nodded Yin Tianyou's forehead and said, "Alas, I have never seen a person like you who loves movies to become like this because a movie is not recognized by the audience!" ”

Yin Tianyou smiled embarrassedly, Zheng Xiujing didn't expect that it would be extremely difficult for a film to be completely recognized by the audience. In addition, Yin Tianyou has always regarded himself as a "genius", and suffered such a fiasco last night, how can he be embarrassed by this genius FIVE?

……

With the gradual popularity of the drama "Jiangnan 1970", the number of moviegoers was originally less than that of "Human Poisoning" and "The Two-Faced King", but now the audience has begun to increase, in the words of film industry insiders, this is called "counterattack".

Box office counterattack.

The audience counterattacked.

And the Spring Festival file is one of the few big movie files in South Korea, so the number of viewers is still soaring.

As one filmmaker put it, "Even though it's a restrictive film, it doesn't affect the audience's fascination with it in the slightest." It is conceivable that even if there is no bed scene of the actor and actress, with the name Yin Tianyou alone, this drama will definitely be popular. “

And that's exactly what happened.

It's just that this drama is a little surprising, because in less than two weeks, the number of viewers exceeded an astonishing 10 million!

You must know that in the Republic of Korea, it is absolutely rare for a drama to exceed 10 million people in such a short period of time. What's more, it's still such a restricted movie.

In the face of such a miracle, many people in the Korean entertainment industry were dumbfounded.

Unbelievable, with a popular Internet slang, brighten their titanium dog eyes!

And the music critic who is closest to Yin Tianyou, film critic Jiang Mingshi, lost no time in standing up this time:

watched three Chinese New Year **** films in one go, "Human Poisoning", "Double-Faced King" and "Jiangnan 1970", the three dramas are completely different in style and theme, and their box office is indicative of next year's Chinese New Year films.

"Gangnam", directed and produced by Yoon Tianyou, is now a box office momentum, becoming the champion with the highest number of moviegoers, and breaking a new record for restricted films, with the box office hitting new highs, with the number of moviegoers exceeding 10 million in less than two weeks, dominating the Chinese New Year file of Korean films.

Looking around at these three dramas, almost all of them are restricted, well, to be precise, "The Two-Faced King" is better, after all, the restrictions are not big, and "Human Poisoning" and "Jiangnan 1970" are both restricted levels.

Now, it is the most restricted, erotic and violent "Jiangnan 1970", but it has come out on top and become the champion of the Chinese New Year, which can't help but make people laugh.

"Jiangnan 1970" has no overwhelming publicity, no test screenings and screenings, the story plot is very mysterious, and the popular king Yin Tianyou did not participate, the outside world is unanimously pessimistic, but the result is far ahead, Yin Tianyou is really domineering. What is the reason for the success of "Jiangnan"? Four words: "Expectation Marketing".

Yin Tianyou is a bold artist, and he did not engage in test films and priority activities before the release of the movie, and did not even do the premiere. The test set and premiere are regarded as word-of-mouth venues. has the role of warming up for the box office, and rarely distributes stills, deliberately maintains a sense of mystery, and there is no spoiler content for film reviews before the release, setting subjective expectations for the audience, making the audience more full of expectations to enter, full of freshness for every scene, plus Yoon Tianyou is the first time to be a director, Lee Min Ho is the first time to touch the big screen, the audience's expectations have skyrocketed, and the new film will come out, of course, a sneak peek. The "Expectation Marketing" strategy has proven to be successful.

Yin Tianyou has not forgotten the halo of the "genius FIVE" gold-absorbing magnet above his head, although the movie is mysterious, he personally strives for exposure, rarely accepts interviews with various media, and tirelessly travels all over South Korea to do roadshow publicity, working hard and earning popularity.

In fact, "Jiangnan 1970" is a romantic movie packaged with realistic packaging as a whole, belonging to the tragedy genre, which is really out of place in this New Year file celebrated by thousands of families, but this drama is successful.

There is only one reason, that is, Yin Tianyou is definitely a rare genius, and in terms of movies, maybe he is - God! (To be continued.) )