Today, Hanmo has grown into the most influential private publishing organization in China.

It has a nationwide sales channel.

It has close cooperative relations with many private bookstores in China.

It has a strong team of contracted writers.

In the past year or so, it has released more than 20 books per month on average, in addition to super bestsellers such as "Ghost Blowing the Lamp", "Notes on Tomb Robbery", "Bright Sword", "First Close Contact" and other super bestsellers, other books it has launched are also bestsellers, with an average of more than 100,000 copies sold per book.

Because of this, bookstores in China are now quite welcoming to Hanmo's books.

After the press conference of the new book "Those Things in the Ming Dynasty" jointly held by Hanmo Company and the Department of History of Peking University, Hanmo Company began to vigorously promote and publicize at the same time, and at the same time, some chapters of the first part of "Those Things in the Ming Dynasty" were made into a preview booklet and sent to bookstore managers across the country for them to see, and at the same time, it also opened the curtain of the book's advance reservation.

The press conference was a great success.

Almost all the domestic newspapers and media have published relevant news.

At the same time, they also serialized some chapters of "Those Things in the Ming Dynasty".

The multi-pronged approach soon caused a huge sensation in China.

And those preview chapters played a big role in this, and many people immediately liked the book after reading the preview chapters.

Subsequently, many bookstores in China went to ask every day when the new book "Those Things in the Ming Dynasty" would be able to go on sale.

This made the bookstore owners highly aware of the value and potential of the book, and as soon as the company began to solicit orders, they enthusiastically took action.

The response of bookstores in China is very fast.

They are afraid to be one step slower. Your own orders will be ranked behind other bookstores.

This is a lesson from the past, when "The First Close Contact", "Ghost Blows the Lamp", and "Notes on Tomb Robbery" were subscribed. Some bookstores were late in booking, and as a result, their city competitors got ahead of them. When the new books were shipped, those who booked late received them later than others.

Then, naturally, they fell behind in the sales war.

This is a bloody battle of interests.

Therefore, every time Hanmo Company launched a subscription call, as long as it was a new book by that kind of popular author, the bookstore was rushing to respond.

"Those Things in the Ming Dynasty" is a new work by the popular writer Xiao Fei, although it is not a novel work, but only from those trial chapters. This book has the potential to be a big hit.

Such a good book, it is natural to order it as soon as possible.

Since the day after the press conference, the entire marketing department of Hanmo Company has been very busy, and many bookstores have called to make reservations every day.

On the first day, they received more than 600 booking calls.

Pre-orders exceeded 1 million copies.

This number seems to be a little more popular than the reservation of "Tomb Robbery Notes". When "Notes on Tomb Robbery" was booked in the first two months, the number of reservations a day was only more than 700,000 copies.

This is another new record.

This new record was suppressed by Liu Zelai, and there was no rumor, he wanted to see what kind of number the total reservation of "Those Things in the Ming Dynasty" could reach in the end.

Only 4 days later. The final result of the subscription is out.

This result is amazing, the total number of pre-orders for the first part of "Those Things in the Ming Dynasty" is more than 2.6 million copies.

Liu Zelai was stunned by this number.

The whole company fell into a carnival.

Not long ago, the "Tomb Robbery Notes" released a record of 1.5 million subscriptions, only a few days, and in a blink of an eye, it became ancient again, and was overturned by the new book launched by Hanmo himself.

Follow this trend. The book "Those Things in the Ming Dynasty" alone is enough to contribute one or two hundred million yards to Hanmo.

Seeing this subscription number, Liu Zelai grabbed the phone as soon as possible to report the good news to Xiao Fei.

Xiao Fei was also very excited when he received this call.

Of course he does. In the previous life, the sales of "Those Things in the Ming Dynasty" also quickly broke through the 10 million best-selling mark.

That was an achievement achieved in the face of rampant piracy.

In general. A best-selling hot book in China, there is a genuine volume. There are at least three or four pirated copies, if not more.

If there were no pirated copies, no one could say how much the book would have sold.

However, one fact is enough to show the huge influence of "Those Things in the Ming Dynasty" on the whole society, that is: the image of the Ming Dynasty has been completely changed because of this book, and the Ming Dynasty, which was originally mysterious and terrifying for ordinary people, has many of its own shining points have been refined and popularized among the population.

In this life, "Those Things in the Ming Dynasty" fell into the hands of Xiao Fei, and this divine book was published more than 8 years ahead of schedule.

At this time, the Internet was not yet developed, and the book was not published on the Internet, and Xiao Fei's operation of copyright was more mature.

Based on all of the above, Xiao Fei feels that it is only natural that "Those Things in the Ming Dynasty" can have such a popular reservation.

Of course, there are other deeper reasons for the fire of "Those Things in the Ming Dynasty":

The reason why it is more powerful than "Notes on Tomb Robbery", and readers seem to like and recognize it more is because this book has an elegant element in the eyes of the public.

Isn't it much better to read history and gain a little knowledge than to read a book like "Notes on Tomb Robbery" for pure leisure and entertainment?

That's all there is to it, the readership of "Those Things in the Ming Dynasty" is wider than "Notes on Tomb Robbery", I don't know how much, it is really suitable for all ages, both men and women, as long as you know thousands of Chinese characters, you may like this historical book.

For those children who are going to school, parents definitely don't want them to watch "Tomb Robbery Notes".

However, if a copy of "Those Things in the Ming Dynasty" is held by children, and they learn that this book is a popular science book on the history of the Ming Dynasty, it is estimated that not only will they not criticize, but will encourage it, right?

"Brother Zelai, the news that the reservation volume has exceeded 2.6 million can be revealed to the major domestic media, and the first printing volume of "Those Things in the Ming Dynasty" will be planned according to 4 million, and then it can be printed, and after the Spring Festival, it can be listed nationwide." Xiao Fei said.

"Huh? Mr. Xiao, this, the increase is too much, right? More than 1 million copies will put a huge strain on our inventory. Liu Ze said.

"The pressure is only temporary, so we can stock up first, so that we can suppress pirated books as much as possible." Xiao Fei said.

By squeezing the potential of the national book market as much as possible and doing a good job in preventing counterfeiting of books, we will be able to regain some lost ground from pirated books to the greatest extent.

This is the main reason why Xiao Fei has always emphasized book reservations.

If the booking is done well and the market is dug deep enough, then the genuine benefits can be guaranteed to the greatest extent.

"Okay, then I'll listen to you." Liu Ze said.

After the two finished communicating on the phone, and after hanging up the phone, Liu Zelai instructed the people in the Enterprise Propaganda Department to write a press release on the record booking and first printing of "Those Things in the Ming Dynasty", and send faxes directly to major domestic newspapers.

Of course, the "Huaxia Youth Daily" and several other newspapers with good relations were directly informed by phone himself.

After Meng Xidong received Liu Zelai's call, he was also sincerely shocked by the number of subscriptions for "Those Things in the Ming Dynasty".

More than 2.6 million orders!

I've never heard of a book like this before.

Meng Xidong knows that it is already thankful that the current publishing house can sell 50,000 copies of a book, and even if 100,000 copies are a big seller, the publishing house can already make a lot of money.

More than 2.6 million subscriptions, that is to say, this is already a book that Hanmo has confirmed to sell, and it can be directly counted as a sale.

How much does that cost!

At 10 yuan for a book, there are more than 26 million.

With such a calculation, Meng Xidong is even more calm, and the current annual income of "Huaxia Youth Daily" is only 50 or 60 million.

Without state subsidies, the newspaper would have barely survived with this amount of revenue alone.

At first time, he didn't believe the number.

But Meng Xidong knew that Liu Zelai had never been the kind of person who talked about it, and there was no need for him to put this big satellite with him, and after several questions, he believed it.

Meng Xidong decided to write another news about "Those Things in the Ming Dynasty" as a follow-up to Xiao Fei's statement.

……

After Zhou Chao and Wang Yanbin discussed, Wang Yanbin wrote the second report.

This news story is even more intense than the first one.

It is also launched in the form of an exclusive interview.

The headline of this news article is: Zhou Chao said that "Those Things in the Ming Dynasty" is a culturally impetuous fast food product!

In this news, under the guidance of Wang Yanbin, Zhou Chao refuted the remarks expounded by Lu Zelin in an interview with Huaxia Youth Daily one by one.

In the end, he ended with Aristotle's famous quote "I love my teacher, but I love the truth even more", and put on a posture of being against Lu Zelin.

Moreover, Zhou Chao also said that after Xiao Fei's "Those Things in the Ming Dynasty" was published, he would launch a comprehensive critique of the book.

Zhou Chao is a horizontal heart, and he wants to be rich and dangerous.

The next day, Zhou Chao went out early and bought a copy of Jinghua Xinbao at a newsstand outside the school.

He saw at a glance that yesterday's interview was once again on the front page.

Open it again and read it carefully.

He knew that from then on, there was no turning back. He had declared war directly on his mentor.

At that moment, Zhou Chao was in a panic.

He gritted his teeth and threw the negative thoughts straight to the back of his mind. Then, Zhou Chao walked towards the school with his head held high, and he felt that he had stepped out of the strength of the wind and the cold.

However, in the morning on campus, people came and went, and no one noticed his strangeness.

When he walked to the door of the history department, Zhou Chao suddenly had the idea of going to the department to take a turn around the department and see the reactions of his classmates and teachers. (To be continued......)