Chapter 59: Crazy Propaganda!
Coming out of the headquarters of Star Media, Ye Xiangdong rushed back to the studio non-stop, took out the footage of "Crazy Stone" and put it on the computer, screened out some particularly attractive shots, and then combined them to make a total of five different versions of the promotional video.
According to Old Man Meng, it is necessary to have a carpet publicity effect, so different promotional videos must be produced for different regions.
For Chuanqing City, the promotional video here intercepts the clip of Cui Xun playing the role of Four Eyes, like Bao Shihong's van crashing into the BMW car of Four Eyes, and Four Eyes came to a very funny Sichuan dialect: "Dog's day, high-tech, unmanned!" ”
There are also four eyes to say to the factory director: "Old Xie! I haven't been paid for eight months, and I'm still doing a good job! You're bad enough to let these people jump off the building with you? You should let everyone be laid off early, die early, and be promoted early! ”
These Sichuan dialects are colorful, which is easy to please the local audience, and the filming location is originally in Chuanqing City, which has a sense of hometown intimacy.
Therefore, this will be the place where the outbreak of "Crazy Stone" is the most violent, and Ye Xiangdong is extremely meticulous and does not dare to be a little sloppy.
Dongguang City, the screenshot is Lu Jin's footage, Ye Xiangdong thinks that Mike played by Lu Jin has a very bright Dongguang dialect, "I will top your lungs", and it is most appropriate to use these five words to promote the movie.
Huang Bo is a native of Qingcheng, and he is promoting in Qingcheng, of course, he has to intercept his role, after all, he has a lot of laughs, coupled with Ye Xiangdong's selfishness, Huang Bo is an artist in his studio, so he naturally wants to give him a propaganda point so that he can make a reputation;
starring Guo Tao and Ye Xiangdong also carefully screened several sets of shots, and the laughter was appropriate, and both of them were from Chang'an, so there was still some care.
As for the final, it is a national unified propaganda film, and the best parts of the whole movie are all put together, about 5 minutes.
After checking it again and again, Ye Xiangdong sent five versions of the promotional video to Liu Changming's mailbox and edited a text message for him to explain.
After doing this, Ye Xiangdong stood up, moved his sore neck and shoulders, and stood by the window looking at the sky.
After tonight, it's going to be completely busy!
Pan Yuyang is a native of Chuanqing, just an ordinary salesman in life, he has to run a large number of orders every day, take the bus from the company to the major stores to receive orders, and then rush back to the company from the major stores to deliver goods.
Sitting in the car, the company, the store, back and forth, living this three-point and one-line life every day, his only pleasure is to stand in the corridor of the bus, sideways looking at the miniature TV in the car, on which some movie trailers will occasionally play, combined together, it looks cool.
At 6 o'clock in the afternoon, Pan Yuyang, who had just finished picking up the order from the store, trotted out and stood at the bus stop to wait for the vehicle.
Hey?
This is
As soon as he arrived here, Pan Yuyang let out a sigh of surprise, remembering that in the morning, there was a large poster of a certain brand of drink hanging on the billboard here.
But it's only past noon, why did you change it?
Standing and waiting, there was nothing to do, and Pan Yuyang turned his eyes to the big poster again.
"Crazy Stone"? Director: Ye Xiangdong? Starring:Guo Tao?
What is this?
Not a single star!
The bottom line is: there are no beauties yet! There are only a bunch of ugly men, what's so good-looking!
"I guess it's a small company that made low-cost garbage films." Pan Yuyang muttered to himself.
backbite
The 202 bus came, Pan Yuyang didn't pay attention to the poster, rushed to the bus with an arrow, stood by the window only more than 1 meter away from the miniature TV, grabbed the handle with both hands, and put his eyes on the TV.
A young woman in a black suit walks out of the picture.
Pan Yuyang showed a smile on his face, he was very familiar with the woman on TV, her name was Tong Yue, and she was the female anchor recommended by Zhou Yingxin.
Zhou Yingxin recommendation is a popular program under Star Media, mainly recommending the latest week's upcoming movies for the general public, as long as the recommended movies are generally very good in terms of quality, many fans like to watch this show, Pan Yuyang is a loyal fan of the show.
"Holle, good afternoon everyone, I'm Tong Yue, the host recommended by Zhou Yingxin, everyone has worked a busy day, now let Yue'er take you into the wonderful movie world and relieve your nervous nerves!"
"There are a lot of films coming out this week, and let's take a look at the wonderful ones."
The picture flashed, and in its place was a movie promo called "I'm Sorry, I Still Love You".
Pan Yuyang rolled his eyes when he saw it, Nima, the quality of such a sad literary film must be fine, but it is too old-fashioned, it is estimated that this director is going for a certain award, and the box office of this kind of film is generally not too high.
"Hurry up and get next."
It seemed to hear Pan Yuyang's prayer, and a few minutes later, the picture flashed, and a newly recommended movie promotional video appeared.
"Crazy Stone"?
Fuck me! Isn't this the movie I just saw on the edge of the platform?
Pan Yuyang listened to Tong Yue's detailed explanation, and couldn't help but say secretly: This guy, since he can recommend Zhou Yingxin, am I guessing wrong?
Gotta take a good look.
Pan Yuyang became interested in an instant.
He just glanced at it hurriedly on the poster before, and he was really curious, why such a movie, which has neither a famous director nor a star star, can be recommended by Zhou Yingxin, and why can it be so respected by Tongyue's anchor.
In sight, a van crashed into a BMW on the side of the road, and a four-eyed boy in a suit ran out and said a very funny Sichuan dialect: "Dog's day, high-tech, unmanned!" ”
Pan Yuyang's face flushed, holding back the smile in his heart, but his eyes were firmly locked on the TV screen and continued to look down.
In the carriage, I saw a down-and-out ugly man open a can, take a sip of drink, inadvertently look at the lid in his hand, suddenly exclaimed, grabbed the people around him and asked: "This master, do you think I have won the lottery?" ”
The man next to him came up and looked at Ragai: "Yo, it's really hit!" 50,000 brothers! ”
Blackskin happily: "Ouch fuck! I still have this life! Where can I get it? ”
Burst!
Pan Yuyang burst into laughter instantly, these three stupid thieves, the highest winning price of Cool Drink is 5 yuan, this is a well-known thing, and you have to get some truth for cheating.
It's stupid!
In just 5 minutes, the trailer of "Crazy Stone" ended, and Pan Yuyang basically laughed from the middle to the end.
Originally, he was embarrassed to laugh, but after the people who sat in the car around him saw it, they couldn't help laughing, and he stopped holding himself back and laughed quietly with everyone.
The laughter gradually subsided, Pan Yuyang shook his head unsatisfied, but there was a fierce discussion in his ears.
"Lao Gao, what do you think of this movie? Is it worth seeing? ”
"That's a must, this movie looks good just by watching the promo, haven't you seen that everyone is amused? Hurry up and make a note of the release time, and go to the show when the time comes. ”
"Yes, I think this film is suitable for all ages, my son just finished the college entrance examination in two days, take him to see it, it's easy and easy."
"It's out, it's out, it's on June 10, and it's going to be released all day."
"June 10th? It's not Friday Golden Week, this is good, this is good, it just so happened that my girlfriend was also on vacation that day, so I went with her to see it. ”
Everyone has different opinions, and the general meaning is nothing more than the meaning of going to the cinema to cheer.
After a while, the bus arrived, Pan Yuyang got off the bus happily, returned to the company, watched the boss holding the computer and laughing, and couldn't help asking: "Brother, what are you looking at, Lecheng is like this?" ”
"It's a movie promo, it seems to be called a stone." The boss said uncertainly.
Pan Yuyang's eyes lit up, and he said first: "It's "Crazy Stone"!" ”
"Oh yes, yes, this is it." The boss slapped his thigh and said with a smile: "This movie is really good, it was your sister-in-law who recommended me, she just got off the plane and went back to the company today, and I heard her say that the billboards along the road along the airport have been replaced with this movie, it should be good, and then came back to show me, and it was really fun." ”
"Brother, please do something!" Pan Yuyang hesitated and said.
"Look at you, I already knew, hurry up during the day this Friday, and go to the movies together with our company's employees in the evening, and I'll reimburse you half of the ticket price." The boss replied magnificently.
"Brother, I love you to death." Pan Yuyang pounced excitedly.
"Go, go, I only love your sister-in-law."
"It's decided."
"Settled."
At the beginning of June, major film and television companies discovered that Star Media, which had not moved for many years, had made a name for itself, spending nearly 30 million yuan to advertise a film called "Crazy Stone" in major cities, and the scope was jaw-dropping.
TV stations, airports, shopping malls, online platforms, post bars, meager places, theaters, squares, and even student cafeterias are full of posters and advertising spaces for this movie
Lose your marbles! Lose your marbles!! Lose your marbles!!!
Even if other entertainment companies have the heart to go up and down, they are afraid of being crushed by the blockbuster of the United States and lose all their money, so they can only watch Star Media grow bigger.
Soon, the time of 6 passed.
Dong Ye's office.
Ye Xiangdong looked at the data table on the computer and couldn't help laughing.
1000 degrees hot search list
1st place: "Crazy Stone"
Seventh place: Guo Tao
No. 11: Huang Bo
No. 12: Ye Xiangdong
"Erdong smash, there is a VIP premiere tonight, what clothes are you going to wear?"
Listening to Di Li's words, Ye Xiangdong once again showed a constipated expression on his face.
Oh my god, I forgot to buy clothes again