"Xiaoyezi, you're worried that 10,000 CDs is a bit too much, right?"

Brother Keny is very clear about the singer's anxiety when he released his first album, and it would be strange for Ye Zi not to ask him like this.

Ye Zi nodded: "Brother Keny, it's not that I don't have confidence in myself, it's just that I ...... The situation here in Xiangjiang is very different from that in mainland China, and I don't know much about it. ”

"It's not too much, I know this number." Brother Keny patted Ye Zi's shoulder and said very easily: "Xiao Yezi, look, in fact, you already have a very good foundation in Xiangjiang, and the award in the competition last year is still second, and the most important thing is that the song promotion results in the past few months are very good, which is better than the results of many famous singers in the Taiwan Strait." ”

"For a new singer, having such a foundation is already half the battle, even if you don't do any publicity and publish an album tomorrow, the platinum number will definitely not sell, but I dare to absolutely guarantee the sales of thousands of records."

Of course, these foundations alone are certainly not enough, and the next month or so will be the most critical period. After the previous stage of foreshadowing, this month of intensive publicity will play a decisive role in the sales of your album. ”

"It's not just you, Ethan's situation is actually very similar to yours, both of you now have a good foundation to lay the ground, and it's just a matter of the last intensive publicity to open up the situation."

Brother Keny helped Ye Zi analyze the current situation, not only to comfort him and reassure him, but more importantly, to make him understand the importance of the next period of time, and hope that he can better cooperate with Huaxing Records.

Many propaganda things can only achieve the best results if the two sides cooperate seamlessly.

Of course Ye Zi understands this truth.

"Brother Keny, if Hua Xing has any requirements, just tell me, I will fully cooperate."

Brother Keny smiled slightly, he knew that Ye Zi understood what he meant, and nodded.

"The publishing department has done a thorough analysis of both you and Ethan's situation and thinks you both have the potential to do well. Ethan is a little more likely than you, and his final album sales figures we predict should be able to hit platinum records, with the best chance of being between platinum and double platinum. (50,000 - 100,000 CDs)"

"The situation on your side is a little bit of a loss, after all, you are not a local singer in Xiangjiang, and you are not a singer in the Taiwan Strait that Xiangjiang fans are more acceptable, you are from mainland China, this album is a Chinese album, and the attraction to Xiangjiang fans will be slightly weaker by nature." We don't have a good way to do this, unless you sign directly to our company, give up this album and release another Cantonese album, but I don't recommend that you do that. ”

Brother Keny's analysis is very in place, the above is indeed Ye Zi's biggest disadvantage, a natural disadvantage, for the time being, there is no way to change this.

Ye Zi nodded, his face calm.

He had thought about such a disadvantage for a long time and knew it a long time ago, and of course it was impossible to discourage his confidence. Brother Keny glanced at him, with a look of approval in his eyes, and continued.

"But Xiaoyezi, you also have your advantage, that is, creation, or talent."

After talking about the disadvantages, of course Brother Keny will also list Ye Zi's advantages, which is not only to give Ye Zi confidence, but also the reason why Hua Xing is willing to help Ye Zi promote and publicize. There is nothing to do, of course they will not put a lot of effort into it, business is business.

"We analyzed this point and thought it could be the biggest selling point of your album, and if done properly, it would be very attractive to fans." Speaking of which, Brother Keny's eyes were very bright and full of confidence.

"Xiao Yezi, those singer-songwriters in the Taiwan Strait have always had very good results in the Xiangjiang market, Qi Qing, Wang Jie, and Brother An, but there has never been such a type of singer in the Huaxia mainland in the Xiangjiang market, and we are ready to make you the first singer-songwriter from the Huaxia mainland to launch the market."

"There is a certain risk in this selling point, the Xiangjiang market has a certain prejudice against mainland Chinese singers, and may not necessarily accept you. But once accepted, your album is bound to sell very well, and there is a slight chance that it will even exceed our predictions for Ethan. ”

"The distribution department has also predicted that your album will be between gold and platinum (25,000 to 50,000 CD albums), but the potential for this album is much greater than Ethan's."

"So I think the first batch of 10,000 CD albums is very appropriate, Xiaoyezi, what do you think?"

Brother Keny had already taken all the situation into account, and of course Ye Zi would not raise any more objections.

"Brother Keny, I understand, let's arrange it like this."

"Okay, then this matter is settled." Brother Keny smiled faintly.

……

"The second thing has to do with both of you, so let's take a look at the photos."

Brother Keny asked the staff to bring two big kraft paper bags, on which were written the names of Ye Zi and Chen Yichen.

"This is a photo you two took during the MTV shoot, and it was originally intended to be given away as a fan gift, and we found a studio to pose for some of the photos used in the album. But after watching it, we all felt that there was no need to pose again, and the album cover and promotional photos could be completely selected from these photos. In this way, the two of you choose first, see if there is one you like, and if you can't choose, we will make plans. ”

The album's cover, back cover, and inner pages all need singer photos, and these photos are generally taken in the studio or outdoors. But now these hundreds of photos spread out on two large tables, almost every one of them is very good, the use of light, scene selection, focus, and imaging have reached a very high level, compared to the posed photos are much more vivid, without that dull and unnatural feeling. And when these photos were taken, Ye Zi and Chen Yichen were both shooting MTV, and the costumes and images were ready-made, of course, they could be used as photos in the album.

Ye Zi and Chen Yichen were very satisfied with these photos, and after a little discussion with Brother Keny, they immediately decided to choose the photos here.

Chen Yichen picked out three photos that he liked very much on the spot, but he chose photos with strange shooting angles and strange images, and Brother Keny scolded him with a few words to deny his choice, but he still decided to put the three photos he selected into the inner page, and the cover, back cover, and promotional photos were selected separately.

But this time, Chen Yichen has no choice, Brother Keny will find someone to choose according to the selling point of his album and Chen Yichen's image positioning, and let him take a look at it after choosing.

Ye Zi couldn't make a decision right away, so he had to discuss it with Teacher Sun Yun and Sir Cai Qingde after he went back. But one thing is certain now, Ye Zi will definitely not choose the kind of photos that are too personal in the first album, he will definitely choose from the public eye.

Playing cool and playing personality, it still has to wait until Ye Zi successfully becomes famous, and occasionally used as a means of adjustment.

"Xiao Yezi, are you doing the copywriting for the album yourself or are we going to do it?"

The matter of the photo was good, and Brother Keny asked again.

Ye Zi thought about it for a while, and handed over the copywriting to Hua Xing to write.

It's not that Ye Zi wants to be lazy, there are many excellent album copywriters in later generations that can provide Ye Zi with a lot of inspiration, but there is a very important problem here, that is, Ye Zi can't clearly grasp the preferences of the current era.

No matter how good the album copywriting is, if the fans don't like it, it is useless, for what kind of copywriting fans like now, Hua Xing's experience is definitely ten times stronger than his.

With such a good thing, why should he ask for his own suffering?

"Xiaoyezi, you hurry up, bring the selected photos when you come over tomorrow, and our copywriters also need to communicate carefully with you and determine the ideas. We still have time, but we don't have enough, so we need to hurry. Brother Keny admonished again.

……

"The last thing is about both of you, and it's the most important thing." Brother Keny knocked on the table and said seriously.

Ye Zi and Chen Yichen didn't speak, sitting on the chair and looking at him quietly.

Brother Keny took out two sheets of A4-sized hard paper from the briefcase he was carrying, and lines of text had already been printed on them.

That was Ye Zi and Chen Yichen's promotional plan before the release of their albums, which is, of course, the most important thing for the two of them at present.

"Xiao Yezi, Ethan, you all take a closer look at these two publicity plans, if there are any problems, they will be raised immediately, and I can also change some of them as appropriate, once this plan is confirmed, it will be strictly implemented, and there will be no room for change at all."

"Part of the propaganda of the two of you is intertwined, so after you read your own one and then read the other, you have to look carefully, and tell me immediately if you have any questions."

Brother Keny's expression and demeanor were very serious and strict, and Ye Zi and Chen Yichen were also serious.

After a cursory glance, Ye Zi saw a series of promotional contents such as "participating in TV shows", "fan meeting", "newspaper and magazine interviews" and so on. "Participating in TV shows" alone includes a number of popular programs on TVB Life and TVB Entertainment News, which are mainly interviews, but there are also game shows and variety shows. These programs can show all aspects of the singer in front of tens of millions of TV viewers in Xiangjiang, and many of them are participated by Ye Zi and Chen Yichen.

"Brother Keny, can I participate in ATV's show?"

Huaxing belongs to one of the companies under TVB, and of course Keny, the program of ATV, which is against TVB, has not been arranged, and he has no way to arrange it. But Cai Qingde has made countless friends in Xiangjiang, and he has the ability to arrange both of them.

Therefore, Ye Zi must ask this point clearly in advance, so as not to cause any misunderstanding.

Brother Keny shrugged his shoulders and said with a wry smile: "I knew there would be this, Sir Cai's energy is certainly not comparable to me." From our company, of course, we don't want you to participate in the opposite show more, but Xiaoyezi, you are not our contracted singer, and it is impossible for us to restrain you in this regard. ”

"That'...... Then I have the option to pick one or two shows to participate in, which is always okay, right? Of course, Ye Zi did not want to give up ATV's position.

"No more than three programs," Brother Keny held up three fingers, "I can promise you, if there are more, I will speak." ”

"Xiao Yezi, you don't want me to be difficult to do, do you?"

Three? One is enough.

"Brother Keny, don't worry, Sir Cai only helped me contact Sister Fat's program, just this one program, and I won't participate in the others. How about Brother Keny, I'm funny, right? ”

Ye Zi smiled very happily. (To be continued.) )