Chapter 583 - Color TV (Three Watches)

"That's a suck!" Lu Zhongfu sighed.

"What's the matter? It makes you sigh again. Jiang Huifen looked up at him and said.

"Recently, women don't like to cook, either going out to eat or ordering takeout." Lu Zhongfu raised his head and swept his eyes over the three granddaughters.

"This woman cooks three meals a day for the sake of the whole family, which is not an ordinary meal, it should be put into sincerity and affection. After eating this kind of meal, the children grow up well and the husband is healthy. Lu Zhongfu pulled his bowl and said softly, "If you don't have these, it's useless." ”

Jiang Huifen hurriedly said, "That's it! Fortunately, our granddaughter's cooking is not a problem. The old man of the province spoke at length.

While eating and chatting, dinner was over, and Lucifer and Gu Yaluo walked in with fruits.

Lucifer put the fruit on the coffee table, "This is a freshly bought thing that passed by the supermarket when I got off work. Grandpa rest assured that it is domestic. ”

"You said you buy something every time you come over." Jiang Huifen said, "Don't do this next time." ”

In fact, the old man also knew that Bai said, and the two of them would always buy some good ingredients such as fruits, beef, fish, shrimp and crabs.

"We have few people, this thing is not released, and if it is wasted, it will be scolded by my grandfather." Gu Yaluo said playfully.

"Where's Zhan Yan?" Lu Jiangzhou asked.

"Busy with your studies? It's not going to end soon. Gu Yaluo replied.

"Where's your mother?" Jiang Huifen asked.

"My mom has a party and will come back later." Lucifer said.

"The business is getting bigger and bigger, and there are more and more entertainments. It's hard to be at home for a week, but it's hard to eat dinner for three days! Jiang Huifen said with emotion.

"Sister-in-law, I never miss the dinner every Saturday." Zhu Cuiyun played a round for Lu Jiangdan. Then he said, "Luo'er, does Lucifer drink soup?" I'll give you a sheng. ”

"Don't bother, auntie, we're also stewed on the fire! Wait for my mom to come back and drink together. Gu Yaluo hurriedly said.

"Drink tea!" Lu Lu came over with tea.

Lu Haosi picked up the tray and said, "Luo'er will come into my room with me to drink tea?" ”

Gu Yaluo was stunned for a moment, and then said, "Okay! ”

"Can I go in?" Lucifer then stood up and said.

"Yes! Just listen to your opinions. Lu Haosi smiled faintly.

The three went up to the second floor. The people in the living room muttered, "Haosi and Luo'er have something to whisper." ”

Lu Hao'er and Lu Lu glanced at each other, picked up the teacup and said. "Let's go up and have a look, too."

It's better to act than to act, and the two of them picked up the teacup and followed.

However, he was called by Zhu Cuiyun, "Come back, they are talking about business, don't go up and make trouble." ”

"Oh!" The two of them had no choice but to sit down obediently. Drink tea and watch TV.

&*&

Lu Haosidi's room is clearly and elegantly furnished. Concise and crisp. It avoids the clichΓ©s of the general women's room, gives people a restrained wisdom temperament, and cooperates with the lighting design, which is both practical and full of emotion. In terms of color, the bright lacquer is easy to attract the eye, and the saturated pink and blue make the room no longer empty and monotonous.

"Sit casually!" Lu Haosi said and put the tray on the desk, and then took out his plan from the drawer in the desk.

Lucifer and Gu Yaluo sat on the edge of the bed.

"Luo'er help me take a look. There is nothing to be done in this proposal. Lu Haosi said and handed the fruits of his hard work to Gu Yaluo.

"Good! Let me see. Gu Yaluo smiled slightly and took the file folder. I opened it and looked at it quickly, "You plan to bring the TV to the mainland market!" ”

"The Third Plenary Session of the 11th Central Committee, the policy turned to open up, the country opened, and the import of household appliances was relaxed, while the mainland TV market was basically blank, and there was a lot to be done. Xiangjiang's color TVs are basically saturated, black and white TVs can't be bought, and the production lines have come to a standstill. ”

"If Huaxing Technology wants to enter the mainland market, it is really the right time and place, and it is all occupied, and this fat meat in the mouth cannot be cheap for others." Very gently, Lu Haosi revealed the shrewdness and decisiveness that a businessman should have.

Gu Yaluo read it carefully, "The plan is good, from the perspective of marketing, the market is considered to be composed of population, purchasing power and purchase motivation: after comprehensive analysis, it is understood that the current population of about 1 billion in China, with an average of 1 family of 4 people, is 250 million households.

And about 10% of them, that is, 25 million families, are relatively wealthy, and after the reform and opening up, they are eager to understand the world, which is the motivation to buy!

Although the per capita income is low, Chinese have the habit of saving and have formed a certain purchasing power, and Chinese consumers have a demand for TV. At that time, the savings of residents in the entire bank were about 75 billion RMB, that is, the average household deposit was 300 yuan. It is concluded that there is a very potential market for color televisions in the mainland. ”

"Color TV? I thought you'd sell black and white TV sets first. Lucifer spoke up.

"I'm not going to sell outdated black-and-white TVs to my compatriots!" Lu Haosi scratched his chin and said.

"The price of color TVs may be high, do you think they can really afford it." Gu Yaluo had the heart to take the school entrance examination, and she said.

"The factory is located in the mainland, in fact, the most valuable picture tube for television, we have the technology, and it can be produced in the mainland, where the cost of manpower and materials is low, and the cost will be reduced all of a sudden." Lu Haosi said confidently, speaking of this eye, sparkling and brilliant.

"Hmm!" Gu Yaluo asked again, "Where did you get this data from, Zheng Shao gave it to you." ”

"No, due to the closed state of the mainland over the years, I have collected many of these data from garment factories and Huaxing Technology, and many of them have been collected from the mouths of workers from the mainland, and I have carefully analyzed them." Lu Haosi's eyes were full of light.

"Well done!" Gu Yaluo praised without hesitation.

"That's it!" Lu Haosi said confidently, "I think that the little devil can analyze the Daqing Oilfield in the mainland from a photo, and I am not bad." ”

Listening to her talk about this, Japanese black-and-white TVs have also done the same when they entered the mainland market for quite a few years.

As early as the 60s, black-and-white televisions were relatively popular in Japan, but by the 70s, they were on the verge of collapse! At that time, color television sets were popular. Long before China announced its reform and opening up, Japan's Ministry of International Trade and Industry had already stipulated that the production of black-and-white TVs was not allowed, and the entire black-and-white TVs had been taken off the assembly line and discontinued!

China's reform and opening up has provided an opportunity for the resurrection of Japanese TV manufacturers!

In order for Japanese TV manufacturers to enter the Chinese market, they must first analyze the characteristics of the Chinese market demand. However, China has just opened up, and due to historical reasons, it is impossible for them to quickly gain an in-depth understanding of the actual situation in China! See how the Japanese do it! Many times you have to admire that a lot of work in Little Japan is in place!

As soon as China announced its opening up, they left behind the orphans of China during the War of Resistance Against Japanese Aggression, and what is hateful is that those hateful right-wingers are still trying to tamper with history textbooks today! Please go back because the Chinese have always treated prisoners of war more favorably, so they are treated much better in all aspects of China than the ordinary Chinese people, even during the great famine, they were not starved! And they only invite back orphans who have reached a certain level of social status and can be used, and they are quite widely distributed - so that they are representative! Hired as a senior consultant for companies such as Sony and Toshiba with a high salary. Because they have stayed in China for a long time, they know China very well, and they are relatively widely distributed, and they can be said to know China better than the vast majority of Chinese!

Then sell the backward and eliminated products to the mainland and smoothly enter the mainland market.

&*&

On the basis of the characteristics of the mainland TV market demand, Lu Haosi has formulated corresponding marketing strategies to meet the needs of mainland consumers.

"Very thoughtful, in terms of product strategy: due to the characteristics of small housing area, the main push 12~14-inch TV, although the voltage in the mainland and the voltage in Xiangjiang are the same 220 volts, but I heard that the mainland is insufficient power, the voltage is unstable, and the voltage regulator has to be configured; Nowadays, in view of the small size of China's housing, of course, it is necessary to provide very good quality assurance and repair services; It can attract more people to watch TV and cultivate potential consumers. Gu Yaluo looked at the plan and said with a smile, "You also took the volume into account." The changes are much larger than the original, and they are detailed enough. ”

Lu Haosi scratched his head and smiled, "It's like the herbal tea shop ten years ago, the neighbors are all around the herbal tea shop to watch TV. Everyone has the same roots, watching TV is a big room or a big yard for many people to watch together, and the sound is so low that you can't hear it at all. ”

In terms of pricing,Color TV300Yuan is very pertinent,If it's a black and white TV, the price is high。

Promotional strategies. The advertising strategy was mainly adopted, and the propaganda offensive was launched in the People's Daily and CCTV; Introduce the knowledge about television.

"What do you watch without a TV set? So there have to be a lot of complements! You've even thought about that. Gu Yaluo raised her eyes and looked at her and said, "But those who fight and kill are not suitable!" ”

Lu Haosi's deep eyes flashed with a flickering ghostly light, and said with a smile, "I have thought about it a long time ago, so I have already asked the second sister to write the script of a long-form TV series - a family ethics drama." Let the second sister persuade the wireless senior management to select and send many excellent programs that do not violate taboos and do not involve politics for free, which can further stimulate demand. ”

"Hmm!" Gu Yaluo nodded with satisfaction, then handed her the plan and said, "If you hand it over, it will definitely be approved." ”

"By the way, Luo'er, let me ask, where is this factory built? I can't be sure. Lu Haosi said with a frown.

"You can ask Zheng Shao about this." Gu Yaluo smiled and said, "By the way, how to build the factory, and use a local construction company to preside over the construction?" ”

"Of course, the labor cost here in Xiangjiang is so high." Lu Haosi said as a matter of course.

"Aren't you afraid they're not professional enough?" Gu Yaluo chuckled. (To be continued.) )