As a new generation in the Korean film industry, the relationship between Kim so-hyun and Yoon Tian-woo has always been confusing, but according to past communication, every time Yoon Tian-woo watches a concert, Kim so-hyun will cheer Yoon Tian-woo. And Yoon Tianyou also said in many public occasions that the person he admires the most among the new generation of actors is Kim so-hyun. Therefore, the two can be said to be "friends" who know each other, but now they are "enemies", with two plays "Veteran" and "Secret and Great". It is unknown which one will win on this battlefield without gunpowder.

Everything is waiting for the festival to begin!

Speaking of JYP entertainment, everyone in the company began to worry, originally the publicity of this drama "Veteran" was full of limelight, but with the rise of "Hidden and Great", it has obviously dimmed.

Immediately, Park Jin-young, Professor Kim, Lee Seon-mi and other high-level executives began to worry about the box office of this drama.

In the JYP Entertainment office, Lee Seon-mi came over with a newspaper and said: "President, the so-box side has decided to donate 10% of the ticket revenue from the premiere of "Secret and Great" to the Korean Red Cross, which is obviously to win news by doing charity." ”

"Donate? Take it and I'll take a look. Park Jin-young glanced at the newspaper when he heard this, then threw it on the table with a smile and said, "Do you want to use this move to boost popularity?" Xuanmei, you immediately contact influential newspapers such as "Asahi Shimbun" and "Seoul Daily" and tell them that on the day of the premiere of the FIVE movie "Veteran", each audience member can put the ticket stub into the charity box, and we will cash the full ticket price according to the number of ticket stubs, and under the supervision of philanthropists, a one-time donation will be made to the orphanage for the construction of the children's charity fund! ”

Park Jin-young's move is absolutely ruthless enough, first of all, he asked the audience to participate in the disguised donation activity. Benefiting the public in the name of charity, I don't want to be famous to you, compared to Show BOX is a bit of a suspicion of "selling fame and reputation".

Secondly, the donation is made to the Korea Children's Charity Foundation, not the Red Cross. Children's charity is the most popular charity, not to mention that JYP's artist Yin Tianyou is also a charity ambassador of the orphanage, which can be described as a deep affection for these orphans.

Finally, Park Chun-young emphasized that the full amount of donations under the supervision of philanthropists directly dispelled people's doubts about shouting slogans but not donating a dime. As a result, it has been highly recognized and supported by the Korean masses.

It can be said that these are the results of Park Jin-young's deliberation, for the rest of JYP Entertainment. But it's a little too crazy.

As a result, some high-level people questioned that this was a bit of a loss, and Professor Jin even said: "This is a waste of the company's property and resources." ”

In this regard, Park Jin-young also explained: "We must open our eyes to long-term interests. What is the purpose of donation? It's not about competing with Show BOX Entertainment, it's about shaping our company's brand image. For a long time, the JYP entertainment show has been very fast, and it has been praised by the outside world as a 'money-making machine', which is a good thing to say. To put it mildly, it is sarcasm. Say we're just trying to make money. But they don't pay attention to society. I used to be dismissive of this, but since FIVE, Yoon Tianyou has become a charity ambassador. As the president, I understand that the image of the company is more important than making movies to make money! ”

"McDonald's, Coca-Cola, and those famous clothing brands, why is the brand value alone sky-high? It's not because they're well-funded and their companies are strong. It's because of the trust and respect people have for them! Feel like they're worth the price! But where does that trust and respect come from? It's not about price reduction. Engaging in promotions is not a shouting on the street, but through a variety of undertakings such as charity, to shape their image in people's hearts. ”

"If JYP Entertainment wants to become bigger and stronger, we must know how to make trade-offs. There is a give-and-take. And in the future, we will definitely get dozens of times more than what we pay now. ”

"Well, you're right...... There seems to be some truth. As a senior executive of the company, Professor Jin lifted his glasses with some surprise, "But I still feel sorry for this money!" ”

"Worried about money? Our Kindalae Cinema can only accommodate up to 800 people at a time. Half of them are special guests, so they don't have to pay for tickets, and the remaining 400 people, 8,000 won per ticket, you can calculate what the total ticket price is? ”

"Yes...... 3.2 million won! After Professor Jin lowered his head and calculated, he immediately said with an expression of "you are so bad" on his face: "Haha, it turns out that we only donated more than 3 million!" ”

Park Zhenying stood up and said: "Yes, 3.2 million is not much, not to mention that the outside world does not know the actual number of tickets sold by us, and will think that we have donated a lot, isn't it cost-effective to exchange for a good name?" ”

"President Park, you're too cunning!" Professor Jin smiled bitterly and said: "Xiu BOX and Pei Yongjun, one of the investors in this drama, did not hesitate to make such a big move in exchange for popularity, but I didn't expect you to directly turn back the situation with 3 million, if they knew the truth, they would definitely vomit blood!" ”

"It has nothing to do with me whether he vomits blood or not, and I am also planning for the future of JYP Entertainment by doing this." Park Jin-young stood in front of the window and looked at the street scene of South Korea and sighed.

"President Park, to be honest, how much do you expect the box office of "Veteran" to reach?" Li Xuanmei, who had been "watching the play" next to her, couldn't help but ask.

It didn't take much time from the filming to the completion of the film, but it took a lot of preliminary preparations, as for how much the box office can be, whether it will surpass "Tian Yuzhi" and "League of Thieves", this matter has always made many JYP executives wonder, and Li Xuanmei is no exception.

Park Zhenying shook his head and said: "The number of moviegoers should be able to break 5 million, and I don't know the specific upper limit." ”

If there was no temporary exit from the drama "Secret and Great", according to Park Jinying's estimate, it would have been possible for the number of moviegoers to break 6 million, but now-

After all, South Korea's film market is so big, Xiu BOX obviously has to go head-to-head with "Veteran", the two dramas are released at the same time, and the consequence of crashing together is to divide most of the audience.

Of course, in other words, whether a movie or a work is good or not. It's not about the box office, it's more about word of mouth. Many movies or works, due to the high hype, hype and marketing means, the result is very hot at the box office, but the reputation is very poor. With the release of the film, the number of moviegoers showed a diving decline. So much so that the opening painting was very popular, but the ending was miserable, and such examples abound in South Korea.

However, Park Jin-young has watched the sample film of the play "Veteran" and is full of confidence in the quality of this play, especially in the performance of Yoon Tianyou in the play. In his words, anyone who watches this drama will be amazed by Yin Tianyou's acting skills.

In addition, the drama "Veteran" has a great advantage. That is, in the publicity stunt, it is a cut above "Secret and Great". The slogan of "Secret and Great" is "Three beautiful men turn into undercover agents", while the slogan of "Veteran" is "Genius FIVE, the first villain". It can be said that in terms of attractiveness, it can attract the audience to buy tickets to watch.

Anyway, the story of this play is wonderful, the content is hot, the confrontation between good and evil, and thrilling. It can be said that it has poured the hard work of everyone in the crew, and it can be said that it is a classic work that completely belongs to FIVE Yin Tianyou to change his own image. As for what will happen at the box office, it all depends on the will of God.

……

Finally, with the arrival of time, "Veteran" starring Yoon Tianyou is going to premiere in South Korea.

After entering the evening, the front of JYP's Jindalai Cinema was already crowded with people.

"I can finally see what kind of movie this "Veteran" is. It's exciting! Some time ago, the whole of Korea was talking about this movie, and it was a pity not to want to see it. ”

"Yes! I hope this movie doesn't disappoint me, but it took a lot of effort to get tickets for the premiere. ”

"Hehe, this drama is starring our FIVE, it will definitely not be bad!"

"yes. FIVE's movies must be topped! ”

In the crowd, several little girls were also talking about it, and it was obvious that they were all fans of Yin Tianyou.

Not far away, South Korean media reporters are watching everything around them, hoping to dig up new material, and preferably catch the breaking news.

"Hehe, I heard that Xiu BOX's "Secret and Great" is also being screened tonight." A reporter couldn't help but chatter with the person next to him.

"Yes, there are quite a lot of people over there, and it seems that Kim so-hyun, Li Xuanyu and others also have a lot of appeal!"

"Then who do you think will win this time?"

"I can't say, FIVE and Kim so-hyun are both big men...... However, when it comes to recent popularity, FIVE seems to be on the top of the list. ”

"You're right, especially the TV series he starred in, as well as the episode "Lovely Her" in the TV series swept the major Korean gold song charts, it was crazy, and he himself was even respected as the king of singers, the singer who can act the most among kings!"

"So, I'm optimistic about the FIVE! Otherwise, I wouldn't have come here to wait......"

While these reporters were idle chattering, there was a sudden commotion at the scene.

"Look, Huang Zhengmin, Liu Haizhen, Wu Dashu, they ...... Oh!!!! There was a shrill shout from the noisy crowd, and then everyone was in an uproar.

I have to say that as one of the few people in the Korean film industry who have made up for the appearance of acting, these three male stars definitely have their own characteristics, Huang Zhengmin needless to say, at least a little handsome, Liu Haizhen and Wu Dashu are really ugly men, but they are such ugly men, but they are indispensable golden supporting roles in the Korean film industry, and they are also idols in the minds of many Korean women. Therefore, their appearance immediately caused a huge reaction from the audience.

Especially as one of the leading actors in this drama, Huang Zhengmin's popularity is not covered, and it definitely overturns the eyes of all the audiences around him, in fact, since he starred in the first TV series "That Fool" that is loved by everyone, actors like Huang Zhengmin who are not good-looking, but very stylish, are very popular with the audience, the reason is very simple, there are too many handsome guys in South Korea, but those ugly men and ordinary men with characteristics are more likely to become popular. In other words, their acting skills are easier to conquer the audience.

Looking at the screaming fans around him, looking at the reporters who kept taking photos of Hwang Jung-min, Liu Hae-jin, and Wu Da-shu, Park Zhenying was faintly worried in his heart, afraid that when Yin Tianyou appeared, his momentum would not be as big as theirs, after all, compared with these predecessors, Yin Tianyou is still a newcomer.

Not only Park Jin-young thinks so, Lee Seon-mi, but also many people who care about Yoon Tian-woo, like Jung so-jing, Bae so-ji, Park Ji-yeon, and Song Ji-hyo and others, who were invited to attend this premiere, are all worried about Yoon Tianwoo's appearance at the moment.

However, it seems that their worries are unfounded.

Due to the appearance of Huang Zhengmin, Liu Haizhen and Wu Dashu, the surrounding area was in chaos. Fortunately, a lot of staff were arranged in the cinema to maintain order, otherwise those reporters could only stand aside and smile bitterly.

"Mr. Huang Zhengmin, hello, how do you think you performed in the movie "Veteran"? Will this play break the record of your previous work, "The Dancing Queen", at the box office? ”

"Mr. Liu Haizhen, what do you think of FIVE? Did you feel hard to act with him again? After all, he's still a newcomer......"

Just when the reporters were doing their best, hoping to be able to cover some violent news, many little girls in the crowd were already screaming wildly.

can have such a great charm and make these little girls yearn for so much, who else will it be besides Yin Tianyou.

A simple suit top, straight trousers underneath, Cheng Liang's leather shoes, a simple and handsome match, is naturally worn on Yin Tianyou's body, but it exudes a superstar bearing.

Big stars are like that.

Even if it's a torn garment, you can wear it in an international style.

Seeing Yin Tianyou appear, everyone around him was crazy and boiling.

Screams, screams, endlessly.

Park Jin-young and others, who were afraid that Yoon Tianwoo's appearance would not be popular just now, finally breathed a sigh of relief, and then they were dumbfounded.

Because those fans and movie fans who like Yoon Tianyou have gone completely crazy.

The cordon that helped keep Yoon on safe is in jeopardy, and fans can break through the obstacles at any time.

The dashing and handsome Yin Tianyou, under the protection of the security personnel, waved and winked at the fans in the crowd from time to time with a smile on his face. Such a move naturally made those fans even more crazy.

Roaring, shouting, frantically waving arms, the situation seems to be about to get out of hand!

In this regard, Yin Tianyou can still deal with it calmly, he has experienced more and his ability to resist pressure has increased greatly, besides, now as a superstar, he has long been immune to this kind of scene.

But for those South Korean media reporters, this was a rare opportunity to interview, so those media reporters rushed to Yoon Tianyou without waiting for the security personnel to isolate them.

"FIVE, please do an interview!"

"FIVE, please say a few words!"

“FIVE，FIVE！” ……

Those reporters were in a rage, gossiping, and surrounded Yin Tianyou, a big celebrity.

Huang Zhengmin and others, who were originally interviewed by media reporters, were depressed, what is the terrible afterlife, this is. It seems that this young man is even more popular than these old stars. (To be continued.) )