"Mr. Feng, can you really make money this time?" Director Jia still couldn't believe it. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Don't worry, these lawyers I hired are the best in the world, I don't dare to say that black and white are reversed, but as long as they take advantage of that little reason, they can tell them the truth! However, this time the lawyer's fee is not a small amount, and I told them that half of the claim amount will be given to the lawyers. If you feel distressed, I'll give you the money. ”

"No, no, how can I be embarrassed to ask you to let this money out, isn't it deducted from the claim amount." Mr. Jia is also shrewd, so those lawyers will definitely use all their skills to make the claim amount higher.

And there is no reason for Feng Yu to let this money out, not to mention that the one who takes advantage of it is the central station. If it weren't for Feng Yu, where would they have this kind of income.

"Director Jia, in order to avoid suspicion, some of the advertising slots that have been replaced have been sold to others, and next year's advertisement will give us a preferential price." Feng Yu squinted at Director Jia.

"Hahaha, it's easy to say, it's easy to say, tomorrow in addition to those prime-time advertisements, you can pick other advertisements at will, and I'll give you a ninety-fifty discount!"

Feng Yu pursed his lips, and he was embarrassed to open his mouth with a ninety-five discount, and he was so generous, I don't know if I thought you were a fifty-five discount. However, thinking that this money is not Director Jia, it is estimated that he has so much power, otherwise he will definitely be investigated.

"By the way, you should also use more snacks when you review ads in the future. And when selling advertisements, you can't just look at how much the other party bids. I didn't tell you to protect our own brand. Only by letting them gain a firm foothold in the country can they rush out of the country. ”

For example, domestic daily chemical companies are so pressed by foreign capital that they can't raise their heads, and the advertising offensive of foreign capital doesn't matter, but they implant a concept to the Chinese people, that is, foreign goods must be better than Chinese goods, which makes Feng Yu very annoying.

Once this concept is deeply rooted in the hearts of the people, especially if it has a deep impact on a generation, it is very serious. In the previous life, more than 60% of the market of Huaxia's daily chemical products were controlled by foreign investors, while Huaxia's brands and products were gradually swallowed up and disappeared.

In this case, in fact, it is already a kind of monopoly. Feng Yu didn't want this kind of thing to happen in this life. This kind of product, which is related to almost everyone's life, is better in the hands of one's own people.

Of course, Director Jia also knows that the above has now begun to support Huaxia's own brands and enterprises, although it is not explicitly stated that it will boycott foreign products, but it is obvious that there is this meaning.

If he cuts off the way for foreign products to advertise on CCTV, he will be able to reduce the exposure rate of the other party's products, thereby supporting his own products and enhancing their competitiveness.

"Director Jia, let me tell you this, all advertising costs must ultimately be paid by consumers, so the money you said the central station made from those companies is actually earned from our people. The original fifteen yuan a bottle of shampoo, after advertising, became twenty-four, which increased the profit, not only earned back the advertising fee, but also doubled the earnings. ”

Director Jia then figured out that he had earned a lot of advertising fees from those companies, but it seemed that he had really made his own money, and by the way, he had also made more money from the Chinese.

But Director Jia really didn't know that after advertising on CCTV, the price of the product could be increased so much.

They just make a so-called new formula, and then use the old brand, the new packaging, and the price is completely different. The so-called formula upgrade may mean that the foam volume is a little larger and the fragrance is a little more, which everyone may not be able to feel anyway.

Many people buy this kind of product on TV commercials to make the other party known, thinking that this kind of big brand must be a good thing. Are there fewer problems with brands that advertise? In fact, there are many small brands whose products are also very good, but there is no money to promote them.

If the channels of brand promotion controlled by foreign investors are restricted, and then these domestic brands are promoted, then the advantage will be reversed.

After everyone has formed a habit and recognized the quality of the product, there will no longer be such an obvious misconception that "foreign moons are rounder".

"I'll tell the people below about this when I go back, and when I sell advertisements in the future, I must review the company's qualifications. Although you can't explicitly say that you won't advertise to them, it's still easy to secretly make them unable to win the bid. ”

Jia Taichang glanced at Feng Yu proudly, of course, this trick was also learned from Feng Yu, well, it was a little shameless, but the benefits were also obvious.

Look at the two music companies and the same, Kang Shuaifu or something, the initial upward momentum is fierce, but suddenly there is no best publicity channel, and now the development is getting worse and worse, although the sales are still growing, but it has completely lost the opportunity to become the market leader, and even become the top five in the Chinese market.

Just one Lehaha completely suppressed them. Even Kang Shuaifu and the same instant noodles, the most traditional advantageous industry, were surpassed by Lehaha. Then the second place is the instant noodles under the North Okura, the third is the Huaxia Grain Group, and then there are two private companies below, taking the pure low-price route, a pack of instant noodles, only selling for one dollar.

In the previous life, the enterprises that dominated China were suppressed in this life. The aroma of wine is also afraid of deep alleys, and the brand value of these companies is still decreasing.

Can the brand value of the first market share be the same as the brand value of the seventh market share? Although the sales volume has increased somewhat, the growth rate is getting slower and slower, and it is easily surpassed by other brands, and the brand value is naturally reduced.

The reduction of brand value will reduce the added value of the brand, and the profit will naturally fall again and again.

"Director Jia, you are also a key part of the revitalization of the national brand. Product quality improvement, with publicity, in order to truly achieve hot sales. Your contribution is also very great. ”

"It's still not as good as you, that Taihua supermarket has taken those products off the shelves, and the matter is quite big, right, it will also have a big impact on your Taihua supermarket, right?" Director Jia asked with a smile.

"Of course there is an impact, but it's also an opportunity for us. We can build on the values of our supermarket. And we are also prepared to claim compensation on the grounds that they are falsely advertised. The market of our Taihua supermarket is also very large, and the amount of this claim will not be low. After the Internet companies jointly sue them, we at Taihua Supermarket will also start to sue for compensation. ”

The forced removal from the shelves did make many people dissatisfied, but now public opinion on the Internet is overwhelmingly in favor of Huaxia and scolding those foreigners. Anyone who dares to say a word for those foreigners will be scolded as a traitor!

In this way, not only did the reputation of Taihua Supermarket not deteriorate, but it became a representative of conscientious enterprises, because they said that those companies wanted to increase the cost to Taihua Supermarket, but they were still refused, because Taihua Supermarket does not sell the products of such scammer enterprises!

Three days later, the case was heard.

…… (To be continued.) )