For the city of Nanliang, Xu Rui has some personal feelings in it, which is why the latest episode of "The Idol is Coming" chose to be recorded here.

An ancient city, whether it is a story or a humanities, has distinctive characteristics and characteristics, this recording, whether it is Xu Rui, Wang Han, or ten female guests, they all have a deeper impression of the city of Nanliang.

During the two-day and one-night filming, when the cameras were turned off and everyone was taking the car to the airport, everyone pulled the topic to the ratings of the premiere of "The Idol".

There is no doubt that this kind of super-large celebrity outdoor reality show has earned enough eyeballs from the beginning, although in addition to Lin Qingxia, Zhu Yin and others, there are several newcomer faces who are completely unfamiliar to the audience.

But because Xu Rui and Dragon TV's deliberately put promotional videos on the Internet have a certain degree of publicity effect, so that such as Zhang Tianhua and Di Lieba have also gained the attention of some netizens.

Even these two girls made a special trip to register social self-media, that is, the meager one that the groom just launched, and eagerly communicated with fans.

Exactly the same as in the impression of Xu Rui in later generations, the meager success of just over a month after being online broke people's perception of self-media in the past, and this fast and convenient way successfully replaced the groom's own blog at once.

Although the function coverage is not enough because it has not been online for a long time, the prescient Xu Rui asked Su Yi to register and authenticate the official account of Xingrui Company and his personal account at the beginning of the meager launch.

Because over time, the meager self-media method is definitely a great tool for publicity and promotion, and even the WeChat Moments function produced by Tencent is slightly inferior to meager in terms of communication.

"Hello? Brother Rui. Do you think the premiere ratings of our show can break five? ”

Zhang Tianhua's debut time is still short, and he has never participated in a variety show before, so the concept of ratings is still very vague, but the more you know, the better. But I can't figure out the ratings of this level of breaking five, if it weren't for daydreaming, it would never be possible to achieve it.

"What? Break five? Xu Rui wondered if he had heard it wrong, what kind of joke was this, did this girl treat "Idol is Coming" as the Spring Festival Gala or did she treat the variety show as a news broadcast?

It's not a program that the whole people look forward to and will watch, how can the result of breaking five be achieved, not even saying that it is breaking five, if the premiere can break two, it is enough to rank in the top three in the national provincial satellite TV.

After all, it was the premiere. There is no foreshadowing, and there is no accumulation of audience base, it is already very scary to be able to break two, generally speaking, if you premiere a variety show that can break two, then it is completely possible to break three in the future and become a well-deserved phenomenal variety show.

After all, the influence of today's traditional media is in a state of decline.

In the overall downward trend, a variety show can guarantee such high ratings, even far exceeding TV dramas. In this way, TV stations will have to gain a strong foothold in terms of advertising revenue and market share.

"What's wrong? Seldom? Zhang Tianhua tentatively looked at the people who were holding back their laughter, and then looked at Xu Rui, who was depressed, and said, "I don't understand this!" ”

"Less hair, less hair!" Xu Rui rolled his eyes. "You ask Brother Han, in recent years, which program has broken five in the first broadcast, but I can't count the 0.5 ones, it's not that it's less, but that you said that you broke five too much. It's simply unrealistic. ”

"Rui is right. It's basically impossible to break five.

Our programs are only broadcast on local satellite TV, and the platform is slightly inferior to the three major TV stations. However, it can be seen that Dragon TV is very sure of the ratings. And from my many years of experience in this field, the premiere of our program will never be less than two points. ”

Wang Han's words are very pertinent, and his inference is not much different from Xu Rui's own conclusion, in fact, both Wang Han and Xu Rui know that the ratings in the field of variety shows are quite good.

At the very least, it also ensures that "The Idol is Coming" will be squeezed into the same ranks as "Happy Camp" and "Everyday Upward" as soon as it is broadcast. From this level, it also helped Dragon TV make up for its own shortcomings in the field of variety shows.

You must know that before this, none of Dragon TV's own programs could break through two ratings, and I am afraid that they could not even be found. Such a comparison between the two clearly reflects the strength of Xingrui Company and Xu Rui's personal ability.

And this is also the reason why Dragon TV made a big determination, paid a lot of money, and even did not hesitate to share the advertising revenue with Xingrui Company.

From the perspective of TV stations, the advertising revenue of a program is important, but as long as the ratings and market share of a program are extremely high, and the overall popularity and market share of the TV station are driven, in that case, the advantages still far outweigh the disadvantages.

"In fact, two points are very high, we have so many satellite TV stations in China, and there are countless variety shows, and it is already very powerful to be able to achieve two ratings under so many competitors.

The producers of some programs may not be able to produce a variety show with two ratings in their lifetime, and from this point of view, our captain is still very capable. ”

Ning Jing, who has been on many variety shows, said with a smile.

With the deepening of understanding, and Xu Rui's behavior of worrying about the size of the program group all day long has been seen, so that Ning Jing, who is much older than Xu Rui, now respects him very much.

It is said that artists are not something that anyone can do, but in the eyes of people like them, directors, producers, planners and other highly professional jobs are much more difficult than actors and singers.

Not only does it require a strong sense of the overall situation and organization, but it is also necessary to have a delicate mind and communication methods for treating extraordinary people, and from the perspective of Xu Rui's ability to mingle with everyone around him and convince him, Xu Rui has handled these aspects very well.

Especially in terms of popularity, even Ning Jing, an old cannon who has debuted for a certain number of years, dare not say that she can do the same as Xu Rui.

"That's right. Ah Rui's ability is indeed very strong, which I can see from when he was still in "Everyday Upward". I am also a producer, and I have walked the road from host to producer for 20 years, so in this comparison, Rui is much better than me. Wang Han smiled and patted Xu Rui's shoulder.

A Ning Jing praised herself, but she didn't expect Wang Han to join the army of praising herself, at this moment, no matter how thick Rao is Xu Rui's skin, he can't help but feel a little hot and burning.

"Sister Jing, Brother Han, don't kill me. I can have today, to put it bluntly, I still have noble people all the way to help, whether it is you and Sister Zhang at the beginning, or everyone now, if you don't give me face, what ability can I have, it's just that everyone carries firewood and the flame is high. Xu Rui waved his hand modestly. (To be continued.) )