Chapter 12, "Youth Undefeated"!

According to Zhang Yibei's original point of view, "Everyday Upward" will not put much effort into inviting artists.

The main thing is to invite some inheritors of intangible heritage, or inheritors of more unique national customs.

This idea is naturally very good, but as Xu Rui said, once this trend passes, will "Everyday Upward" be able to continue to maintain its current results?

Nobody knows. Even Zhang Yibei herself did not dare to make this conclusion.

In recent years, the television industry itself has been strongly impacted by new online media, and even the younger generation would rather watch online on-demand broadcasts than wait for programs to be broadcast in front of the TV.

As for the reason, in addition to the lack of time, it can be summed up in two words: tired!

I'm tired of the cookie-cutter variety show model, and the ways and methods of many shows are solidified, it's okay to watch it at first, but over time it will also bring the audience a kind of visual fatigue.

At present, the reason why "Everyday Upward" has been able to achieve certain results, in addition to the excellent post-production and strong host lineup, the most important point is the east wind of the Olympics and the freshness.

"Personally, I think what Xu Rui said makes a lot of sense. A show will be tired after a long time, and fatigue will be old, and old will be eliminated. Therefore, it is necessary to add content to the follow-up programs, including what Xu Rui said, to invite some popular film and television stars. ”

After Xu Rui said what he said just now, the entire conference room fell into a short silence, and finally Wang Han broke the situation with a voice.

Hearing Wang Han speak, Xu Rui couldn't help but nod secretly.

In the future, Wang Han was able to take over Zhang Yibei's position for absolutely no reason, just because of this overall situation, he was not a little better than many people in the same period.

After a while, Zhang Yibei, who had been thinking for a long time, finally spoke.

"The program director reformulated the content of the next three episodes, the first half showed the customs and customs, and the second half was finalized by the participating stars."

I don't know if Xu Rui's remarks played a role, or Wang Han's support became the reason for Zhang Yibei's decision, Xu Rui's opinions were finally adopted by Zhang Yibei, and the implementation was very decisive.

The specific details were discussed, and the meeting of the main creators came to an end.

Everyone dispersed, and only Xu Rui and Zhang Yibei were left in the huge conference room for a while.

"Why don't you go?" Zhang Yibei was sorting out her ratings report, and when she looked up, she saw that Xu Rui was still sitting there, and she was immediately surprised.

"Sister Zhang, I want to tell you something." Xu Rui deliberately fell last, the purpose was to wait for everyone to leave, and he would have the opportunity to deliver the concept of a variety show in the future that he had sorted out before to Zhang Yibei.

As for why Zhang Yibei is not someone else, the reason is that Zhang Yibei doesn't like to rest on her laurels and likes to challenge some novel variety show content, which can be seen from the production of programs like "Everyday Upward".

With his current identity, if he takes out some classic variety show concepts in later generations and hands them over to some conservative stubbornness, not to mention that he will not adopt them, he may even be reprimanded.

There is no way, today's domestic variety show pattern is still extremely rigorous in comparison, and most variety show producers will not agree with the funny way derived from outdoor variety shows.

Of course, many domestic producers with fixed thinking can't imagine that variety shows have other development models besides interviews, talent shows, galas, and talk shows.

If not, it will not wait for the future in 2015, when a large number of Korean variety shows poured into China, resulting in the loss of the domestic variety show sector.

Not daring to innovate is one thing, and more importantly, not knowing how to dissect the tastes of today's audience.

You must know that there are currently 2,100 TV stations in China according to incomplete statistics. In addition to TV and major provincial satellite TV, there are also local channels under provincial satellite TV similar to Xu Rui's previous location, as well as the existence of municipal TV stations.

If you want to get ratings under so many competitors, then you must dare to be the first in the first place, which is why Hu Provincial Satellite TV has occupied the provincial satellite TV ratings championship for many years, because it is ahead of other TV stations every time.

It is precisely because of these thoughts that Xu Rui wants to stay in Hu Province Satellite TV in every possible way, not only to improve himself, but also because at this time, only here can he accept his 'memory'.

"Say something? Something to do with Dou Zhiqiang? Zhang Yibei asked.

Xu Rui shook his head, took out a file bag from the backpack he was carrying, and handed it to Zhang Yibei.

"I have some immature ideas, and I want Sister Zhang to help me with my staff and see if it is feasible?"

Zhang Yibei was even more curious, took Xu Rui's file bag and opened it, and only four words were written on the first page.

"Undefeated Youth? What is it? Zhang Yibei looked up at Xu Rui, "Literary works? ”

"No, it's a variety show." Xu Rui laughed, "Sister Zhang, you can understand when you look at the second page." ”

"Variety shows? You won't tell me that this "Undefeated Youth" is a show that you came up with by yourself and then delivered it to me, right? Zhang Yibei shook her head with a smile.

Although she thinks that Xu Rui has some potential, and it is even possible to achieve achievements like Wang Han and He Jiong in time, but after all, it is only in the field of hosting, and she never thinks that Xu Rui still has the potential to be a producer and planner.

Moreover, are there many things that he, a newcomer who has just entered the industry, can come up with?

You must know that even a working group of up to 50 or 60 people like "Everyday Upward" will hold a summary meeting after each recording of the program, as well as the planning and discussion of the next issue.

"Huh?" Xu Rui couldn't help but be stunned for a moment, and then sneered, "Yes, they are all ideas that I personally think are interesting, so I sorted them out and showed them to Sister Zhang." ”

"You! It's better to have this time to think about your own work. Zhang Yibei shook her head and chuckled, she brought it all, and it didn't matter if she looked at it.

Turning to the second page, you will see lines of neatly written fonts, which are somewhat similar to the concept script of "Everyday Upward", but in terms of professionalism, it is far from it.

At first, Zhang Yibei didn't care too much, as a variety show producer, generally speaking, this kind of variety show concept that does not even mark the most basic professional terms is almost impossible to have any surprising ideas.

How can a layman who does not possess even the most basic professional knowledge write anything decent?

However, Zhang Yibei soon denied this view.

Because she found that the variety show concept called "Youth Undefeated" written by Xu Rui is a new model that she has never heard of and seen before.

"Let celebrities experience self-sufficient rural life...... Zhang Yibei's eyes lit up, grabbed Xu Rui's arm, and said excitedly: "Say it quickly!" How did you come up with the concept? It's just amazing! ”