Small. Bo was launched, and Yellow V and Blue V appeared on the Internet for the first time.

As a freshly baked website, the traffic and popularity can be imagined to be very low, even if there has been a creative advertising campaign of "Fingers", there is also a wave of water army posting everywhere.

In the expectation of the company's technical department, it is a good start to have 50,000 access IPs on the day of the opening of the site.

However, everyone underestimated Zhang Tan's personal influence.

In micro. In one day, more than 100,000 people visited the IP every day, and as many as 50,000 IPs stayed and registered, of which more than 40,000 paid attention to Zhang Tan's yellow V number.

"We want to support the big website!"

"I've been reading your novels for three years, and thank you for bringing us such a beautiful work."

"I signed up for Micro. Bo, welcome everyone to follow me. ”

"I'm here for the detective, and I've paid attention."

"Strong report!"

"I'm reading "Xiao Li Flying Knife", this book is so cool."

"I hope Tan Zhang can take writing novels as his main business, and don't start a company and stop writing novels."

"Greetings Detective."

"I'm finally registered and ready to speak."

"Excuse me, micro. What's the use of Bo? ”

"Die-hard fans of the detective came to report."

The attention of fans and the messages made Zhang Tan very excited, and it was not easy to absorb tens of thousands of fans on the first day. Basically, for most of the day, Zhang Tan sat at the computer desk and interacted with fans.

"You can find it on my micro. Leave a message below, or feel free to @ me, micro. Bo is a communication tool between us. "Eight o'clock in the morning. Zhang Tan published the second micro. Wide.

Later, Zhang Tan replied to the messages of several netizens.

Then the fans blew up again: "Wow, the detective replied to me!" ”

"I'll it. Is it really Tan Zhang? ”

"I'm so excited."

"Micro. Bo is very good, but there are no people. I'm going to ask a friend to sign up. ”

At twelve o'clock at noon, Zhang Tan posted another micro. Bo, this is a micro with a picture. Bo, with a group photo of Zhang Tan and Liu Anfeng: "Micro. Bo is a new station, I hope you can help spread the word, we will have more and more people stationed in the micro. Beau, well, reveal in advance, tomorrow. 'Little Dragon Girl' Liu Anfeng stationed in Wei. Bo, if you are interested in the TV series "The Condor Heroes", you can ask her. ”

Liu Anfeng has now returned to Nortel, and "The Condor Heroes" is still in post-production, and there is no publicity task for the time being, so she will go back to school to continue her studies.

Zhang Tan invited her to sign up for WeChat. Bo, she has to give face, in fact, not only Liu Anfeng, but also many celebrities. Zhang Tan invited them to settle in WeChat. Bo up.

For example, Lei Jun, CEO of Kingsoft.

However, these celebrities are basically based on Zhang Tan's face, so they registered a micro. Bo, I'm sure I don't put a micro in my heart. Bo Dang. I don't manage it with my heart. But what Zhang Tan needs is for them to bring some fans and grow stronger. Bo's popularity, micro. Bo this model. It also belongs to social media, and the more people there are, the more attractive they are.

Eight o'clock in the evening. Zhang Tan once again published a micro. Bo: "Tell you a piece of news, after the end of "Xiao Li Flying Knife". My new book will be the last part of the Condor Trilogy, titled "Heaven and Dragon Slayer". ”

This is a relatively attractive message, after all, the Condor trilogy is currently being hyped, and it is very attractive to the public.

The last part of the Condor trilogy has never been announced to the public. Bo's popularity, Zhang Tan was finally announced. When the media reprints it, it will inevitably mention "Tan Zhang Zaiwei. Bo said" and other prefixes, for micro. Bo advertises and brushes up on presence.

Naturally, Zhang Tanwei, who has reached tens of thousands of followers. Under Bo, there was a cheer, all of them were martial arts fans who had warm expectations for "Heaven and Dragon Slayer".

……

Eight o'clock the next morning.

Registered as "Little Dragon Girl - Liu Anfeng" yellow plus V certification micro. Beau officially appeared.

Zhang Tan used his account to follow "Little Dragon Girl-Liu Anfeng" for the first time, and @ her: "Welcome Xiaolongnu to Wei. Bo, send a few photos and take a look? ”

Liu Anfeng to Wei. Bo didn't know very much, but Zhang Tan was in school and personally instructed her how to play.

Therefore, it was quick to get started: "Hello everyone, I am Liu Anfeng, an actor of Xiaolongnu, and I am playing micro for the first time. Bo, please support me and pay attention to me. ”

There are a few pictures in the back, including photos of her private life, and two stills of Xiaolongnu.

Liu Anfeng is undoubtedly a perfect beauty, whether it is stills or life photos, she is beautiful and has nothing to say, and as soon as a few photos came out, she immediately attracted the attention of more than 20,000 fans.

These large number of fans are not her fans.

Probably all the martial arts fans brought by Zhang Tan, these fans are interested in martial arts and Xiaolongnu, so they paid attention to Liu Anfeng.

Liu Anfeng, who has more than 20,000 fans, is very excited, and spends all day on the Internet. Bo interacted with fans and answered various questions from fans about "The Legend of the Condor Heroes".

On the morning of the third day, another leading actor of "The Condor Heroes", Huang Daliang, who played Yang Guo, also registered a micro. Wide. Then, the main actors of "The Legend of the Condor Heroes", at the invitation of Zhang Tan, also entered Wei. Wide. For a week, there are stars stationed in Micro every day. Wide.

There are also some celebrities in the literary world, especially the Legend of the Ancients. The author of the novel of "Martial Arts Edition", almost a few famous ones, were invited by Zhang Tan to register micro. Wide. There are also several traditional fiction writers that Zhang Tan knows in the China Writers Association, and they have also registered micro. Wide. and Lei Jun invited some boss-level figures in the Internet and software industries, and also entered the micro. Wide.

There are a lot more yellow V, and there are more blue V, Kingsoft Software, Xishanju Studio, "The Legend of the Condor Heroes" stand-alone, online games, and the crew of "The Legend of the Condor Heroes" have all opened blue V marketing accounts.

After real-name authentication, use the V method to distinguish accounts.

This effect is still very new, and it can effectively distinguish who is a celebrity and who is an ordinary person. It is very conducive to cultivating a fan base.

Driven by these yellow V, blue V, micro. Bo's daily browsing IPs exceed 500,000. There are also 300,000 registered users. It can be said that the momentum of the opening station is quite good.

However, with the decrease of related households, it is difficult for yellow V to appear. Bo's growth momentum has gradually slowed down.

In particular, many related households have just published a few micro-messages. Bo, I won't show up much later, which will inevitably affect the adhesion of fans. You can't stick the user to the micro. Bo, then the result is a failure. And no one is popular, and celebrities are updated slightly. Bo's motivation will be insufficient.

It's an endless loop.

So the top priority is popularity.

"Well, it looks like we're going to have a big killer." Zhang Tan touched his chin and wondered if he had started to "speak for himself".

There is no doubt that Chen Ou successfully made the advertisement of Jumei Product the most popular on the Internet through "speaking for himself", and when it was the hottest, almost everyone blurted out: "I am XXX, I speak for myself." ”

In addition to pretending to be too forced, this is more contrary to Zhang Tan's low-key principle of life.

This ad is strong in every way.

"But well, if you can't pretend to be a man, what's the difference between it and salted fish?" (To be continued.) )