Unlike the vast majority of domestic variety shows before, the birth of "Youth Undefeated" broke the inherent understanding of many audiences about variety shows.

It turns out that variety shows can still be played like this? It's incredible!

With an advanced thinking model and an unprecedented program theme, Xu Rui led seven girls to start a novel experience in Tianshui Village for self-sufficiency.

Burning fires, doing things, fetching water, chopping wood......

The same seemingly ordinary farm work is so far away for this group of 'flowers and bones' living in the city, when the last clip of the first episode was broadcast, all the viewers who watched this episode of the program couldn't help but be curious about the main creators of the show for the first time.

Who came up with such an ingenious idea?

saw the melody of the ending song "My Sky" appear, and the list of the main creators slowly slid out of the screen.

Chief Director: Zhang Yibei.

Executive Producer: Xu Rui.

On-site director: Wu Xijie.

Program planning: Zhang Yibei, Xu Rui.

……

The vast majority of viewers couldn't help but be surprised when they saw this scene, although they didn't know what kind of position the so-called executive producer was, but the program planning column immediately below was literally easy to understand.

In short, Xu Rui personally participated in the planning of this new variety show!

"Xu Rui is so powerful? I can't imagine it! ”

……

Next. The news about Hu Province Satellite TV's new variety show "Youth Undefeated" once again refreshed the news media sector.

The 1.679% rating of the first episode of the premiere led the national provincial satellite TV variety show at the same time, and unlike the ratings miracle created by "Everyday Upward", the rise of the outdoor variety show "Youth Undefeated" has no trace to follow.

Many practitioners in the TV field attribute the ratings miracle of "Everyday Upward" to the strong cooperation of Zhang Yibei and Wang Han, the collaboration of 'ghost talent' production + 'ace' hosting, so it led other provincial satellite TV variety shows in one fell swoop.

But what about this time "Youth Undefeated"?

Without Wang Han, an ace host, the town is completely a newcomer like Xu Rui, leading seven girls to experience life in the countryside, and it has also achieved unprecedented success!

Could it be that everything is Zhang Yibei's credit?

The answer is obviously no!

Anyone who works in this field can understand the importance of a host to the show, and Xu Rui is not just a host, he also has the names of executive producer and program planner.

From this point, it can also be seen what important role Xu Rui plays in the show "Youth Undefeated".

"New combination! Ghost producer Zhang Yibei partnered with cutting-edge host Xu Rui to create a new model of outdoor variety shows! "People's Daily.

"Walking into the countryside and fields in an ingenious way, breathing the air that is completely different from the city, and feeling the different youth of the post-80s and 90s. Who are they? They are "Youth Undefeated"! "Southern Metropolis Weekly.

"Abandoning the cookie-cutter variety show model, 22-year-old producer, planner, and host Xu Rui told TV practitioners with practical actions that although it is not shameful to rest on its laurels in today's era, it is like self-destruction." China Media News.

……

A piece of pour-down sought after and praise.

The next day, when Xu Rui, Zhang Yibei, Wu Xijie and other main creators held a discussion meeting around the theme of the next program, a female editor and director also deliberately compiled a list of major newspapers and weekly magazines' views and comments on "Youth Undefeated", in order to hear more different voices.

Zhang Yibei is obviously used to such a scene.

Because from "The More You Strategy, the Happier You Are" to today's "Everyday Upward", she has already received too many flowers and applause along the way, so the success of "Youth Undefeated" will certainly make her feel gratified, but to put it bluntly, it is just something she expected.

Unlike Zhang Yibei, Xu Rui is a little ecstatic about the success of "Undefeated Youth", and he is much happier than usual.

Rebirth is an opportunity for him to succeed, but hard work is a prerequisite for his success!

At the end of the meeting, Zhang Yibei deliberately left Xu Rui and Wu Xijie to the end.

For no other reason, the three of them can almost be said to be the core composition of the entire program group of "Youth Undefeated".

"Now the ratings are rising sharply, and I have applied to the station to repeat the broadcast to increase popularity, do you two have any suggestions that can help the program's ratings and market share go further?" Zhang Yibei's gaze has been rolling on Xu Rui when she said this.

After such a long period of contact, she has long seen Xu Rui's characteristics, usually giggling, but when she does things seriously, she seems to be a different person, she has a lot of ideas, and she no longer talks nonsense.

"This ...... I don't have any ideas, Sister Zhang, just ask Ah Rui. Wu Xijie smiled awkwardly, and then spoke.

Seeing that the topic was on his head, Xu Rui didn't think much about it anymore, and smiled directly: "I think that I can add guest artists to the third episode of the program, and experience this self-reliant life with G7 as a guest, which is estimated to have a certain effect."

Also, it's important to plan for each mission, especially in terms of gameplay, and it's best not to have the last time you sharpened your gun. ”

Nodding, Zhang Yibei felt more and more reasonable about what Xu Rui was saying now, which may be based on an inexplicable trust, but Xu Rui is indeed not the kind of person who has no purpose.

"I'll tell the staff below about this problem later. As for the guests, try inviting both. In this way, it is relatively easy to divide the tasks of farming and doing games. Zhang Yibei thought for a while and said.

"Yes, you can."

Xu Rui smiled slightly, half-jokingly: "Seriously, Sister Zhang." If it weren't for the fact that "Youth Undefeated" was recorded quarterly at the beginning, it may not be able to become our station's ace variety show in the long run. ”

"Hehe, the idea is good, but how many of the G7 members do you think will be able to stick to it? The reason why they agreed to participate in our station's program was that the Hu Provincial Satellite TV platform was big enough, and they also wanted to improve their fame in another way.

If they get it, do you think they'll stay? At that point, even if they wanted to, the agent and the company wouldn't agree, right? ”

has been doing variety shows for so many years, Zhang Yibei is well versed in all kinds of ways, whether it is a show or an artist, the two complement each other.

Artists rely on programs to increase their popularity and exposure, while programs attract more viewers to watch through artists.

However, one thing that has to be mentioned is that today's domestic variety shows do not occupy half of the TV field, compared with news and TV dramas, the two long-standing ratings focus, variety shows have not yet attracted the attention of the top management of TV stations.