Chapter 204: The Merchant's Way of Thinking
"About half of all the medicinal herbs we have hoarded have been sold, and although we have only sold about half of the silver we spent hoarding and buying, we have made almost three times the profit."
In Xia Ya's study, Xia Wuxing excitedly introduced the Xia family's gains in the medicinal materials market these days.
According to Xia Fan's requirements, the Xia family did not store the medicinal materials that were purchased and hoarded before within the family, nor did they store them in large quantities.
Instead, through some secretly controlled traders, everything looks very normal.
In addition, the Liu family did not do their best to investigate in this regard, nor did they think that there would be any unexpected situation, so the whole practice of hoarding and raising the price has achieved unprecedented success.
"According to the current situation, when all the medicinal materials are bought, the profit we can earn will be about eight times the input cost! Such a figure should be almost equal to all the flowing silver that the Liu family can take out now. ”
After the report, Xia Wuxing sat back in his seat, but his wrinkled face was full of red light.
Xia Ya didn't make any comments on Xia Wufear's report, but just turned his head to look at Xia Fan on the side.
"How much has the price of medicinal herbs increased at present?"
Xia Fan thought for a moment and asked.
"At present, it has been sold to about six times our purchase price, and even if it is evaluated according to the previous market price, it has reached almost two and a half times the market price, which is the limit of the price increase. If it weren't for the eagerness of the Liu family to buy it, we wouldn't have been able to raise the price to this extent. After all, there are many things to consider, and if the one-time price is increased too much, the Liu family will also be suspicious. ”
Xia Wuxing replied.
"It's not enough, the current price is still within a normal range, under the Liu family's crazy acquisition, the price of medicinal materials still hasn't risen too much, this is not good. The number of drugs we have in stock now is not much, and I don't plan to refine them again, so the time node is best to grasp the time when our inventory is about to sell, so that the Liu family can start a counterattack against us, at this time, we will take out new drugs to fight with the Liu family, on the whole, it is the best result. ”
Xia Fan shook his head, disagreeing with Xia Wufear's statement.
"But if you continue to increase the price of medicinal materials, it will definitely make the Liu family find a problem. The price we are selling now has exceeded the highest selling price of the same medicinal herb in the city in the past...... If the Liu family finds out the clues, won't the gains outweigh the losses? ”
Xia Wuxing frowned, a little unaware of Xia Fan's request.
"Don't be too cautious and take things too seriously, it will affect your normal judgment. Many times, the caution of the transition is not a good thing. You should put aside the role played by our Xia family in it and look at the problem from the most objective perspective as much as possible. ”
Xia Fan shrugged his shoulders and continued: "The people who sell medicinal materials are all merchants, what is a merchant? Forever chasing huge profits is the true nature of businessmen. A merchant will never think that his goods have been sold for a high enough price. In the eyes of a true businessman, the value of a commodity has nothing to do with the public's evaluation and valuation, but only with the price that the person who is willing to buy it at the highest price can offer. The current situation is obvious, the Liu family is buying these medicinal materials on a large scale, and the price they are willing to pay has reached a level that is enough to make many people crazy. In this case, how can a businessman who always only pursues huge profits continue to maintain his sanity? ”
"What do you mean......"
Xia Wuxing finally understood Xia Fan's thoughts.
"That's right, don't doubt it, that's what you think. Remember, in order to chase profits, businessmen can even take out their lives to fight, since the Liu family has put on such a posture, who will you pit if you don't pit him? As long as the price continues to rise, what we need is not to sell all the medicinal materials, but to squeeze the Liu family as much as possible. At the same time, our family can also go and bid for these medicinal materials with the Liu family, it has been so many days, and it is time for our family to react. ”
Xia Fan said with a smile.
Xia Wuxing had a suddenly realized expression on his face, and nodded with admiration: "What the second young master said is that I think too narrowly, so I'll arrange it!" This time, I have to completely pit the Liu family to death! ”
Seeing Xia Wu leave in a hurry, Xia Ya said: "I thought you just wanted to pit all the flowing water and silver of the Liu family, but now it seems that ...... You've got to do more than that. ”
"Of course, it's more than that, if it's just flowing water, the prescription I wrote specifically for the Liu family will exceed its own value, so why bother with so much effort. This kind of thing can only be done once, but since it's only once, it's a big one. ”
"Business is no different from gambling in many cases, and now the Liu family has invested nearly half of the money for that prescription, in this case, in fact, it is impossible for the Liu family to choose to retreat, because retreat means that all the current investment will be wasted. Since it has been spent so much, I don't mind spending more, this is a war that bets on the fortunes of the clan, whether it is for the Liu family or for us, it is the same. ”
Xia Fan's eyes narrowed slightly, although his tone was quite gentle, but there was a faint hint of murder in his eyes.
Xia Ya looked at Xia Fan noncommittally, suddenly sighed, and said a little helplessly: "The thing I want to know most now is when exactly you plan to tell me those things that I am interested in." Watching you show more and more, I really began to wonder if you were my son or not. ”
"I always thought that you should have started to feel this way a long time ago."
Xia Fan said with a smile.
"It's true that I've had this feeling for a long time, but at the beginning, I thought I could get used to it gradually. But as time went on, I found that instead of getting used to it, I felt more and more emotional, which is not a good sign. ”
Xia Ya sighed again and continued: "Outsiders can guess that you are lucky to be favored by some powerful beings, and then teach you these things, but our father and son are different from outsiders after all...... I know very well that this speculation should be wrong. ”
Xia Fan tilted his head and thought for a while, and then said seriously: "Father, the only thing I can tell you now is that I had a long, long dream, and in that dream, I learned everything you see now. ”
"Dreams?"
"Dreams!"
“……”
There was silence for a while.
Xia Fan stood up, looked at the silent Xia Ya, and said: "The time is almost up, I want to start refining new medicines to counteract the Liu family, so I will go back first." ”
"Well, go ahead, be careful of the power behind the Liu family, although this is Qingyang City, there is no guarantee that the other party will not be annoyed and angry and do something excessive."
"I know."