(Happy holidays to everyone!) Have fun! ）

After solving the copyright issue, Lin Xiao's next thing to do is much simpler, although there are a lot, but it is very clear, it is all fixed, just do it.

First of all, the update of "Those Things in the Ming Dynasty", Lin Xiao has a manuscript, basically it has reached a million words, and it is almost finished.

The second is to record the program, Lin Xiao plans to record at least six episodes a day, and after recording for three or five days, he will return to Jianglian, although Gao Longqing wants to change the broadcast of "Hundred Lectures" from one issue a week to two issues a week, but Lin Xiao can record another three or five days, and he can also reach more than 40 episodes, at least after the Spring Festival, it will not be used up.

Then there is the publication of the first three parts of "Those Things in the Ming Dynasty", this problem basically does not have to worry about himself, Xia Jing will do everything for him, and it is estimated that he will not even need to come forward for publicity.

The last is to advertise to the company, which is a bit complicated, and it is necessary to understand the relevant background, corporate culture, and the route style of the two companies.

Advertising for large companies, is not a very casual thing, must be thoughtful, first of all, to determine the single point, the first point is the company's corporate culture, only to understand the company's corporate culture, in order to be able to do the pertinence of advertising, let people see, this advertisement is tailored for the company, others use it is not suitable, that natural fit, is able to see at a glance.

Secondly, it is to see the audience of the company's products, that is, the consumer group, what kind of people are spending money for the company's products, and the advertising is mainly for these people to see. Advertising must meet the appetite of the consumer group.

The last point is creativity, if there is no creativity in advertising, it is equivalent to no soul. Now there are thousands of ads on TV, countless of them, and all products are advertised on TV, and this type of dynamic advertising. The time can't be too long, otherwise the advertising cost will be a lot, and the cost is too high, so, what advertising can make people shine? This requires creativity. A good idea can make the consumer feel the charm of the product, and the grade will be raised instantly to promote consumption.

For example, if two identical products have different brands and are advertising at the same time, the importance of advertising creativity is reflected at this time, and many consumers are consuming for the creativity of advertising. This piece can attract a lot of consumers.

These are the three most important points of advertising. (This is my own understanding, and I didn't look up professional information, because the broken house felt that it was too rigid.) ）

Of course, a successful advertisement not only has to consider the above three points, which are just the most basic, but also takes into account many other factors, such as whether you need a star to join in this advertisement? What kind of props are needed? It is also necessary to understand the style and culture of the opponent, and to have a comprehensive understanding in order to plan a successful advertisement.

So. Everyone has seen advertisements on TV for a few seconds or even dozens of seconds, all of which have been made with great effort by many advertising planners, and many classic advertising lines are well known to everyone. That's success advertising.

And Lin Xiao, the first thing to understand is the background and corporate culture of the two companies.

First of all, of course, you must understand your service object, that is, Mastercola Co., Ltd., as an international brand. Of course, it has its own culture, Lin Xiao collected their company's previous advertisements, and found that this company's advertisements have a characteristic, all of their advertisements are almost divided into two types, passion and creativity, and young.

For example, their advertisements are often some concerts or party scenes, and there will be many sad film and television stars in the advertisements, reflecting young vitality and passion.

Almost all the ads come from this model, so their theme is simple: passion, youth.

Lin Xiao checked the information of its opponent Coca-Cola Co., Ltd. again, and found that Wanshi Cola was actually separated from Cola, which can also be said to be a job hop.

Therefore, the competition between the two companies is always white-hot, there is no peace between them, they are fighting to the death.

And the advertising of the Refreshing Cola Company is very different from that of Everything.

The celebrities invited by the advertisements of the refreshing cola company are all sports stars, and their advertisements are very energetic and give people a feeling of enthusiasm, so their theme is: vitality, enthusiasm, and personality.

Creatively, they're better than Everything, which is why Refreshing Coke has been beating Everything's over the years.

Refreshing Coke uses bright red packaging as the standard color, while Mastercola uses ice blue as the standard color, and the battle between ice and fire is also the most intense.

In terms of advertising creativity, this is the only way, in terms of stars, the two companies can be said to be evenly matched, each with its own fans, and in terms of advertising creativity, everything is slightly inferior, Lin Xiao is ready to start from this aspect, attract attention with creativity, and suppress Coke.

Now the world's cola is monopolized by these two companies, and there is no third cola company, so the competition between the two companies is very important.

It is estimated that after the new advertisement launched by the Cola-Cola Company this time, the advertisement of the Refreshing Cola Company will also follow.

Although the two companies not only have one product, but also a series of beverage products, but Coke is the most representative product of the two companies, and the advertising of Coke is good or bad, which directly drives the sales of other products, which is also the common focus of the two companies.

After thinking about the number of roads, Lin Xiao started to search in the system.

"I want some creative ideas for drinks, preferably creative ads for Coke, please search for me." Lin Xiao commands the system.

Almost in less than ten seconds, the search results came out, Lin Xiao looked at it, and immediately happy, dozens of advertising products!

And Lin Xiao found one thing, many things in this world echo the earth, in this world and everything and refreshing Coke, there are basically the same two different drinks on the earth, Lin Xiao is more confident.

Lin Xiao took a cursory look at some and roughly determined two advertisements.

(Recommend a book of female frequency, "Concubine Stealing" is on the shelves today, the author Xia Yunfei, if you have a female frequency, you can go and see it) (To be continued.) )