After pondering for a while, Li Changjian said, "Sister Shengnan, you can consider making an Internet fast fashion brand that is positioned at young people." ”

"Fast fashion?"

"Yes, my opinion is that the main body of online shopping is young people, whether it is now or in the future, the main group of online shopping is young people, so if you want to be a clothing brand, you must first think about your own positioning." Li Changjian nodded.

Zhao Shengnan heard this, nodded slightly, this coincides with her thoughts, she has the experience of studying abroad, she is a fashion hipster, it is naturally impossible for her to make clothes for the elderly, and it is just what he wants to be a fashion brand for young people.

"When it comes to the business model, if you want to learn our flash sale model, you can also try it, but I can't guarantee the effect, in fact, you want to make Internet clothing, which is essentially a direct-to-consumer B2C model, since it is to take the way of online direct sales, how to compete with traditional clothing companies, and make their own advantages? I think that's what we need to think about. Li Changjian said again.

"So how do you think you can do it to your advantage?" Zhao Shengnan asked persistently.

"First, as I just said, the network direct sales model, which is an advantage in itself compared with traditional clothing companies, saves the relevant costs of physical stores and distributors, reduces costs, and ensures price advantages; Second, it is the asset-light model of Internet enterprises, you can be a clothing company with no factory, no equipment, and no stores, as long as you have your own marketing department, design department, warehouse and a few other departments; Third, it is to pay attention to network promotion. This is a very important marketing tool, Internet marketing. In the future, it will definitely have the same effect as the mainstream TV media. ”

Li Changjian only briefly said three points, and did not say too much. In addition to his experience of rebirth, when it comes to knowledge and insight, I am afraid that he is not as good as Zhao Shengnan, a high-achieving student who returned from studying abroad, there are some things, he uses his prophetic advantage to make appropriate suggestions, there is no need to think about everything for others, and Zhao Shengnan must also have his own thinking, not to mention that the company has not yet been established. The two are discussing too much now, and it is all false, and how to execute in the future is still a question.

Zhao Shengnan didn't ask anything at the moment, the three points that Li Changjian said obviously touched her a lot, especially the second point, the asset-light model mentioned by Li Changjian, which made Zhao Shengnan think deeply, no factory, no equipment, three no stores, is it feasible to be such an Internet clothing company?

It doesn't matter if it's feasible or not. There is no doubt that Zhao Shengnan was very interested in Li Changjian's suggestion.

After eating a meal for a long time, it is not so much a meal as a discussion of problems. After dinner, Zhao Shengnan still drove Ouyang Xiaoxiao back to school, and Li Changjian still took a taxi back to die.

Time flies. In the blink of an eye, Xiazhou University officially ushered in the day of the school-wide holiday. The lively campus suddenly became deserted.

Li Changjian did not go back immediately during the winter vacation. The school dormitory was closed, and Li Changjian moved to the factory again, and there was his temporary residence there anyway.

Jiang Mengqian and Zhou Yuanming are responsible for the company's affairs, Li Changjian is relaxed, and now the office area on the fifth floor is no longer the only poor office card seats when it was first established, but the space on the entire fifth floor is fully utilized.

Because of the company's good performance, near the end of the year, the company's atmosphere is obviously also festive, especially Zhang Xiuqi, the manager of the technical department, can't control his big mouth, and quietly leaked his mouth to say that every employee may have a red envelope at the end of the year, and the employees of the whole company are full of joy and enthusiasm.

The company's employees, to a certain extent, also reflect the company's spiritual outlook, employees are cohesive, responsible, and motivated, reflecting the company's level, but also highlighting the company's potential.

Li Changjian asked to start improving the company's employee reward mechanism, promotion system, also out of this consideration, although the best technology is still just a new company just turned one year old, but for the future determined to become a great company of the best technology, everything must be prepared for a rainy day, the foundation of the building, the sooner it is laid, the more firmly it is laid, and it obviously determines the height of the building in the future.

"Two fire trucks are already on their way to be delivered, and they will arrive tomorrow, and the district fire brigade has been asking us what day we plan to set the donation ceremony, and they can set a date with the relevant leaders." In the office, Jiang Mengqian and Li Changjian talked about donating fire trucks, for this matter, Jiang Mengqian was not as active as Li Changjian, if Li Changjian didn't want to do this, Jiang Mengqian didn't agree with this kind of waste of money at all, although Youpin Technology is not short of money for the time being, but it is not to the point where it can spend money casually.

"It seems that the fire brigade is in a hurry, probably because we are afraid that we will donate, and in the end, it will not be done." Li Changjian said with a smile.

"It's normal, as long as the car doesn't reach them for a day, of course they don't feel at ease." Jiang Mengqian smiled and shrugged.

"Since the car is coming, let's set a date with them, by the way, remember to invite more local media to report on it when the time comes." Li Changjian said.

Jiang Mengqian heard Li Changjian make such a request again, and she couldn't help but laugh and cry, she really couldn't figure out why Li Changjian donated this fire truck in a high-profile manner, not only to let the fire brigade invite the leaders of the district to attend, but also to invite the media to report, and it is not such a way to become famous.

Jiang Mengqian was thinking in her heart, Li Changjian's next sentence directly made Jiang Mengqian not know what to say, and only listened to Li Changjian, "Sister Jiang, when the time comes, the donation ceremony will be attended by you on behalf of our Youpin Technology." ”

"You're not going to attend?" Jiang Mengqian was a little dumbfounded.

"What am I participating in, you know, my identity is still a student." Li Changjian smiled.

"If you don't participate, then why are you so active in this donation ceremony?" Jiang Mengqian glared, this would simply feel that Li Changjian wanted to play a play.

"I'm not trying to have a good relationship with the relevant departments."

"Even if you have a good relationship with the relevant departments and directly sponsor some activities in the district or city, it is better than donating to the fire brigade, their power is limited, and it will not affect us much." Jiang Mengqian rolled her eyes.

"Sister Jiang, what you said reminded me that in the future, we can indeed sponsor more government-sponsored activities, and it is always wrong to have a good relationship with the government." Li Changjian smiled.

When Jiang Mengqian heard Li Changjian's words, she didn't know what to say at all, she just said casually, and co-authored Li Changjian to find a new direction for the 'loser'. (To be continued.) )