Chapter 409: The Miracle of Bundled Marketing

Xiao Fei completely gave up the preparation of the crew of the big movie "The First Close Contact" and handed it over to Ren Gangyi and Ma Chucheng to do.

Thinking back, he seems to be used to being a shopkeeper in everything,

The casting of "The First Close Contact" ended, and a press conference was held as soon as possible, and a notice was made to the domestic media, and it was announced that the crew of "The First Close Contact" will be officially established from now on, and will be filmed in October, and it is planned to be completed before the New Year of the Gregorian calendar.

The four leading actors of ruffian Xiao, Light Dance Feiyang, Atai, and Xiaoyu also made public appearances at the press conference.

Four people, three freshmen from famous schools, and one Chinese opera school flower, this combination is also quite eye-catching, so it has become a point of media coverage.

All four were excavated and reported in great detail.

The movie hasn't started filming yet, and they've already caught a small hit.

However, the industry doesn't seem to be too optimistic about this crew.

The director of the crew of "First Close Contact" is a novice, and he has only been an assistant director before.

The actors are all newcomers. Han Bingyu is better, but he is still a student of the Chinese Opera Performance Department, and he can be a little convincing to act as the heroine for the first time.

However, the other three main characters are all newcomers, and they are still non-acting students, and they are just ordinary college students, is this really good?

There are even people who have released predictions, thinking that this crew is unreliable and can't make a good movie at all, which is really blind to the novel "First Close Contact".

It was in the midst of the turmoil in the circle that the crew of "The First Close Contact" was established, and began filming in the film and television base in the suburbs of Beijing in early October.

In order to make full use of the time of each leading actor, the filming time of the movie was arranged in the most scientific and reasonable manner according to the curriculum of each main actor, so that the fragmented time of Li Peizhen, Dongfang Tian, and Yin Jing could be used very compactly, and the daily shooting work could be arranged.

It can also be seen from this that Ma Chucheng's overall planning ability is still quite strong.

After determining all the characters of the big movie "First Close Encounter". The Enterprise Publicity Department of Feixun Technology has also designed QQ's promotional posters.

Xiao Fei planned to post this propaganda poster at the door of an Internet café in a big city.

The picture is very beautiful, using the image of Han Bingyu and Li Peizhen, and the theme is: QQ for Internet chat. Are you ready to fall in love as romantically as Plankton Shaw and Dancing Flying?

Han Bingyu and Li Peizhen held hands, and the two held up the image of a cartoon penguin, with the four small words "Feixun QQ" written below the cartoon penguin.

Below the cartoon QQ is a detailed description of the functions of this instant messaging software.

At the bottom of the poster, the download URL of Feixun QQ is displayed in bold font.

Xiao Fei looked at the design draft of this poster. I think it's pretty good.

Let the company's enterprise publicity department expedite the printing of 100,000 sheets, and send them to bookstores in major cities across the country that have close business ties with Hanmo Company through logistics, and let the bookstores help post them at the door of the local computer room or Internet café.

At the same time as doing this, the crew of "First Close Contact" also started the second round of news bombardment, and began to hype the ruffian Xiao and Qingwu Feiyang's online chat tools used in the movie.

The name of this chat tool is QQ.

Use QQ to find strange friends on the Internet, and after finding it, you can also add friends to the friend column, after adding friends successfully, the two sides can chat and communicate freely, and talk about whatever they want.

The best thing about this software is: As long as your computer is online, then you can make friends all over the world without leaving home.

Just imagine: two strange men and women meet on the Internet, communicate on QQ, quickly get to know each other, then fall in love, and finally meet offline, what a wonderful thing it is.

There are also practical illustrations of QQ on the news, which teach novices how to download the software and how to install it step by step. How to find friends, how to add friends, how to use the chat frame tool.

Detailed at a glance, just look at it. You can do it.

As soon as the posters were posted at the doors of Internet cafes in various cities, they attracted the attention of many netizens.

After the relevant news was published in major domestic media, it caused a sensational effect.

At this time, the vast majority of Chinese people do not know about the Internet, and those who go online are only a very small number of hipsters who are at the forefront of the times.

This news can be regarded as popularizing Internet knowledge for many Chinese people, opening up a very interesting world in front of their eyes, and making them very surprised.

In each unit. In public places, people are flipping through the newspapers and having similar conversations.

"It's so fun to surf the Internet, and you can make friends with strangers online."

"I'm so tempted to see that I want to try it online."

"Has anyone used this QQ software? How's the result? Is it fun? ”

"Whew! Is it fun, don't you know if you try it? ”

"How do you try?"

"Isn't that neat? Go buy a modem, connect to the phone line, and let's have fun online. ”

In the conversation, everyone is interested, and the end result is often to send someone to buy a modem, and then, a bunch of people fumble around and start trying to surf the Internet.

If a leader of a wealthy unit is interested in this new thing, he will directly pull up the network line to access the Internet.

It is also necessary to find several people to work together, and to explore and play together.

As a result, in the leisure time of work, many large corporate offices are noisy, and many people are pointing fingers around a computer.

"Hey! Look, the other party seems to have agreed to add friends! ”

"You're typing too slowly, so I'd better do it instead! Look how I take her down with sweet words! ”

"Holy! Sad! The other party turned out to be a man too! ”

"I said to flirt with her! Be sure to create a romantic atmosphere, like the ruffian Shaw, and speak humorously, okay? If you talk like this, it's no wonder that people can take care of you! ”

Xiao Fei's QQ marketing strategy unexpectedly drove a surge in the number of netizens.

Everyone who goes to the Internet café to surf the Internet sees the eye-catching poster at the gate, and then, they will download a QQ software when they go online, and start a magical online chat career.

The magic of online chat is often the first time you try it, you get people hooked.

Many people forget the time when they chat, and they often forget to sleep and eat and talk like they are obsessed. The cost of surfing the Internet has skyrocketed.

Since the day QQ was launched, Xiao Fei has been paying attention to relevant data for many days.

The results were encouraging.

On the first day of launch, there were more than 80,000 registered users; On the first day, the number of simultaneous online chat users peaked at more than 10,000 across the country.

This statistic is quite terrifying.

On the second day of launch, the number of registered users climbed dramatically. Reached 100,000 new registered accounts. The peak number of concurrent online users rose to nearly 30,000.

Within a week of its launch, the total number of registered users reached more than one million.

But Xiao Fei knows that many of these registered users are registered repeatedly.

He roughly remembers a statistic that said at the end of 1997. The number of Internet users in the country is about 800,000. I don't know which department this data came from, and I don't know if it's authoritative.

But to have such results in one week, it was also unexpected by Xiao Fei.

Xiao Fei remembers that when ICQ was newly launched, it was not until more than half a year later that its global users reached one million.

Of course, ICQ has done little promotion, it relies entirely on word-of-mouth, and has gained a large number of loyal users with its creativity.

And Feixun QQ is different from it, QQ can have such a magical development speed because Xiao Fei is artificially promoting.

Borrowing the influence of "First Close Encounter". QQ has huge popularity and influence almost immediately.

At the same time, it has also aroused great interest in it among domestic netizens.

With such a strong publicity, and netizens are the type of people who like novelties the most, it is strange not to try it when they see a new software emerging!

As a result, there was an explosion of registered users in just one week.

After using the QQ instant messaging software, almost all netizens fell in love with this social software, and QQ gathered almost all the Internet users at once, and developed all of them into their loyal users.

The advent of QQ has increased the fun of surfing the Internet.

QQ with the bundled promotion of "First Close Contact". New netizens are constantly being developed.

In short, in the second round of publicity and promotion cycle of "First Close Contact", QQ has become synonymous with the Internet and a national hot word.

By the end of October. The number of registrations of QQ has exceeded 5 million, and there must be a lot of duplicate registered users.

And the number of netizens who are online at the same time every day has exceeded 200,000 at the highest time.

"Mr. Xiao, some companies have begun to contact us and want to advertise on our QQ interface." In Xiao Fei's office, Liu Xinming was reporting to him.

"Really? What kind of company? How much do they plan to spend on advertising? Xiao Fei asked with a smile.

Being able to have advertising users come to the door so quickly is also something that makes Xiao Fei excited.

"It's a manufacturer of toys. It's called a delayed lasting treasure or something, give us 50,000 yuan a month. Liu Xinming said excitedly.

Up to now, Feixun Technology has been spending a lot of money like a bottomless pit, and has not brought a penny of income to Xiao Fei, which makes Liu Xinming feel very uneasy.

can earn 50,000 yuan a month, in Liu Xinming's view, this number is not small, and it is a good start.

Xiao Fei didn't have a good impression of it as soon as he heard the name, and the price given by the other party was really shabby, so he said categorically: "Just refuse." ”

"Huh?" Liu Xinming was stunned.

"It's too cheap to advertise like this. Mr. Liu, we are now a well-known high-tech company in China, so we must pay attention to our own image! Xiao Fei said.

"Oh." Liu Xinming said it, but he still didn't understand. In his opinion, 50,000 yuan to make a month's advertisement for the other party is still a very cost-effective thing, and the advertising space is empty! It's better to let it work.

Why did Mr. Xiao reject the other party?

Isn't this a struggle with your own money bag?

Xiao Fei sighed, Liu Xinming is good at everything, but his vision is too narrow, if possible, he thinks it is better to invite a CEO with experience as an executive of a large foreign high-tech company to come over.

"Mr. Liu, how did you do last time I explained to you about handling the voice telephone service number?" Xiao Fei asked.

QQ has a good start of development, Xiao Fei on how to use it to make money, also has a long preparation, in the current situation that the network is not yet popular, if the channel to make money is not solved, QQ wants to achieve profitability is very difficult. (To be continued.) )