One wanted to advertise, and the other did not refuse advertising, so Lin Dong and Wang Dawei quickly reached a consensus, but there was a bit of a disagreement on some small issues, which are the most common problems encountered by businessmen: money

Money refers to advertising fees, Wang Dawei began to tell Lin Dong a price, 48,000 issues, and the position should be on page three.

The cover of the new youth is naturally not advertised, and the first and second pages are the profiles of the members of the Literary and Comics Society, which of course cannot be advertised, and there is no advertising position, so the third page is equivalent to the home page, and Wang Dawei wants to play the advertisement of their new sprout stationery factory on this kind of home page.

This is obviously a sky-high asking price.

Lin Dong didn't know much about how much advertising in magazines generally cost, but there were on the Internet, and you could find it at any time, and the price of 48,000 issues was the lowest advertising cost among magazines with sales of more than 1 million.

"I know, but the new youth has not reached one million sales, and now the circulation is only 800,000, and the actual sales may not even be 700,000, Lin Dong, you must know that sales of one million and less than one million are a hurdle in your magazine industry, and the price of advertising fees is the same." Wang Dawei said.

"Director Wang." Lin Dong said with a smile: "I admit what you said, because this is the truth, the current circulation of the new youth is only 800,000, but the last issue is 400,000, and the next issue will definitely exceed 1 million, in the next less than a month, the circulation of the new youth will cover the entire Qingzhou Province, our new youth is the provincial education commission to recommend extracurricular reading, covering the student group is also a matter of time, if Director Wang only uses the sales of this issue to negotiate advertising costs, and can only pay this very low price, then I can only say sorry, Because I don't feel your sincerity. ”

"How much does Lin Dong think the advertising fee should be?"

Lin Dong thought for a while, "One hundred and fifty thousand issues, and at least ten issues as the standard, in addition, page three can't be given to you." Colophon 1 is OK. ”

Wang Dawei was a little speechless for a moment, and he really paid back the money, and as soon as he repaid it, it was a big price, and the lion opened his mouth.

Lin Dong then explained the reason why he dared to ask for so much: "Director Wang. As far as I know, magazine advertising is actually more effective than newspaper advertising because the cycle is longer, and in addition, you are a stationery manufacturer. And our new youth readership is mainly students, so the effect of stationery advertising in the new youth is definitely not worse than advertising on TV, and the effect will definitely be greater than one plus one, because students are also your stationery purchase group, if you advertise in an eight-letter magazine, even if this kind of magazine sells tens of millions, the effect is by no means as good as our new youth, Director Wang, what do you think? ”

There is a wide variety of magazines, as well as a wide variety of advertisements. Therefore, if you want to advertise, you must find the right magazine, and you have to find some travel magazines to make food. It also seems abrupt, isn't it.,This side is introducing the computer.,A few big crabs popped up directly over there.,Whoever looks at it is awkward.。

The current readership of the new youth is mainly students, and the stationery factory also consumes students, and the students see that it is stationery, even if they don't buy it for a while. After a few periods, there will also be some impressions, and the impression is often the beginning of consumption, because when students need stationery. I bought more familiar products.

Director Wang nodded slightly, admitting that Lin Dong's words were very reasonable, otherwise their factory would not have let him settle down from Qingyang.

Lin Dong continued: "Now let's talk about sales, if there is no sales, even if your stationery factory and our new youth's products are on the right path, the advertising effect will still not be obvious." Director Wang, there is a reason you should understand, you should not only look at the present, the circulation of this issue of the new youth is indeed only 800,000 copies, but our sales staff has negotiated a lot of consignment points, the circulation of the next issue will definitely exceed one million, at most one month, the new youth will cover the entire Qingzhou Province, in my concept, the sales volume of the new youth in the entire Qingzhou Province can reach between 500 and 10 million, and this idea will be completed before the New Year, about 5 million to 10 million sales, If it weren't for the fact that you were the first to come to the door to advertise, the price of 150,000 yuan could not be given to you, you were the first, there was always a little discount, right? ”

Wang Dawei couldn't help but roll his eyes, this Lin Dong is really eloquent, let him say this, it seems that they still take advantage of the stationery factory, but Wang Dawei is obviously not so easy to be convinced.

"Lin Dong, this is just your idea, and the idea is often beautiful, and the reality is often cruel."

"You have to have a dream first, and then you can realize it step by step, and finally become a reality." Lin Dong said lightly: "Although the new youth has not been running for a long time, the results are obvious to all in Anding City, and Qingzhou Province is just an enlarged version of Anding City, if Director Wang feels that the price is too high, I will not be reluctant, this is what you and I are willing to do, it is better to wait later, and when our new youth resounds throughout Qingzhou Province, Director Wang will come again?" But it will definitely not be this price at that time, Director Wang, how to decide, it is all in your thoughts. ”

"Lin Dong, the price is not negotiable?"

"No discussion, I'm still suffering, okay, it's better like this, the next issue will be released soon, Director Wang might as well stay in Anding for a few days, and go to various schools by the way to take a look, maybe it will make you make up your mind."

Wang Dawei thought about it, felt that this was a way, before he came, the factory leaders told him that the first phase can be up to 70,000, and now Lin Dong shouted 150,000, if there is no other reason, this business will definitely be yellow, but now the factory is in a recession, and it is urgent to change, Wang Dawei naturally does not want to be laid off.

Wang Dawei left the school, and he would stay in Anding for a few days to take a look at the situation by the way.

Lin Dong returned to the club, and Chen Jiale came up and asked, "President, has the advertisement been negotiated?" ”

"Nope."

"Huh? Impossible, didn't that person come from Qingyang? This big and far-flung must be sincere in wanting to advertise, and it shouldn't be impossible to negotiate. ”

Several vice presidents and members around the company also pricked up their ears, and from the time they knew that some manufacturers came to advertise at the door, everyone was quite concerned and felt that this was a very fulfilling step.

"That's because the manufacturer thinks that the price I want from your president is too high, so it's yellow."

"How much do they say, how much do you say, president?"

"Forty thousand and eighty-one issues, the third position on the page, I said 150,000, the first position on the bottom page."

"Ugh"

These people can understand that the price is three or four times worse, and it is strange to talk about it.

"Forty-eight is already good, it's still a phase."

"You guys check the information carefully, don't open your eyes when you see the money, I tell you, 150,000 yuan I said at a low level, but also for the sake of them being the first advertising company, in the future, you must have to start with two or three hundred thousand, everyone is confident, the new youth will not be worse than those top magazines in the future." Lin Dong brainwashed these people whenever he had time

Wang Dawei stayed in Anding City for three days, in addition to calling and reporting to the factory, the other time is to go around the schools, bookstores and stationery stores, Xinya as an old stationery factory, the whole Qingzhou Province has stationery stores to sell their products, but now the sales are really not very good, Wang Dawei mainly looks at this, but the influence of the new youth.

The final conclusion is that the impact is significant.

Wang Dawei, who came to negotiate advertising, of course, had to understand the product of New Youth, and also had to understand several works on New Youth, and he found that many students who went to bookstores or stationery stores to buy things were carrying Qin Shi Mingyue's peripheral products, such as schoolbag pendants, mobile phone pendants, and notebooks printed with Qin Shi Mingyue's character images and pens with Qin Shi Mingyue's character stickers, and these students could inadvertently hear these students talking about Qin Shi Mingyue's plot, such as liking a certain character, how the plot would develop next, and so on.

Wang Dawei went to the official website of the new youth again, and saw the hot sales in the official mall, and said in his heart that it was no wonder that Lin Dong dared to open his mouth so much, the new youth did have an amazing influence in Anding City, and if he asked a student if he knew about the new youth, every student would know it, even if some of these students did not look at the new youth, but he just knew.

It was also at this time that the twenty-second issue of the new youth began to go on sale, Wang Dawei stayed outside a bookstore, and saw that 5,000 copies of the new youth were sold out in less than an hour, Wang Dawei thought that although Lin Dong asked for 100,000 yuan, he did have confidence, and the price was negotiable, anyway, Wang Dawei could accept it now.

After reporting the situation to the factory, Wang Dawei found Lin Dong again. (To be continued.) )

PS: PS: Thanks for the tip of the bomb, thanks to Renzhi and Xiao Coco's monthly pass, thank you. xh123