Chapter Ninety-Seven: The Importance of Microsoft's Three Giants I
"In the future, I will definitely be a writer who is even more powerful than Han Han and Guo Jingming!" Chen Shu held the two manuscript notices of "Crown" and "Sprout" and smiled faintly.
Chen Shu in his previous life, although he didn't say that he was not confused by the New Year, the yearbook was indeed not small, he achieved nothing, he was poor, he had a passable otaku heart, he had a whimsical literary dream, and he always thought that he would one day be able to become a little famous writer, hoping to earn a good salary to provide for his own life, and support his old and hard-working parents and make them proud of themselves. For this dream, Chen Shu has been working hard, struggling, doing a lot, failing a lot, falling down, getting up again and moving forward. However, it is not easy to become a young man who can support himself, but Chen Shu has been working hard, working hard, he does not dare to make a desperate bet, because he has no capital, no capital to come again, a year has passed, two years have passed, five years, ten years have passed, Chen Shu has worked hard secretly, but he still has not seen the end of his dream road, he is still surrounded by four walls, and he is still as poor as before.
Some unwilling, some unwilling, since entering the society, this thought has been haunting Chen Shu's mind, but it can't be changed, "My own life, shouldn't be like this" This is Chen Shu shouted from the bottom of his heart. God has given me a new life, then in this life, I must live a different life, get ahead, shine brightly, this is a must, I want all those who have looked down on me to look up to my existence, I want my parents to be proud of me! Wandering in the memories of his previous life, the pain and depression gradually made the cowardly Chen Shu in his bones become a perverted nerve, "I'd rather bear the world than teach the world to bear me" Chen Shu's eyes exuded red light and said such a bold statement, of course, he also has his own confidence.
"Bio-computer - that's his confidence - " He didn't feel guilty at all about plagiarizing Chen Shu, he just contributed the works of later generations to the world in advance, so that the writer would have these two works anyway. "Hehe, perhaps, in a hundred years, everyone will remember that there was once a glorious existence named Chen Shu in this world!" Chen Shu looked out the window nervously and muttered to himself.
At this time in Redmond, Washington, USA, Microsoft, the world's largest computer software provider, was pregnant with a big storm because of Chen Shu, Bill Gates, the founder of Microsoft, the head of Microsoft, started programming at the age of 13 and predicted that he would become a millionaire at the age of 25; He is a business wizard with a unique vision that allows him to always see the future of the IT industry accurately, and a unique management approach that enables Microsoft to maintain its vitality. His wealth is even more of a myth, he became the richest man in the world at the age of 39 and topped the Forbes list for 13 consecutive years, this myth is like a dazzling fireworks in the night sky, stinging the eyes of hundreds of millions of people. He is the Chairman and Chief Software Designer Engineer at Microsoft. Microsoft Corporation is a worldwide leader in providing software, services, and Internet technologies for personal and business computing. Usually smiling, he himself has said that as a leader, in fact, he is more suitable to be a developer, researcher, is like this, Bill Gates, who loves to laugh every day, but some technical nerds have a resolute face, full of crisis and challenge.
"Bill -- don't worry about it after all, that amazing browser is just a small Internet company born in China," Steve Ballmer, president and CEO of Microsoft, shook his head and said with some contempt.
"No," Bill Gates frowned, stroked his forehead, and said, "Didn't you notice?" China's mysterious Internet company, this mysterious browser has great potential! ”
"NONO—no," Steve Ballmer shook his shiny head in unimaginable terms, as Ballmer only became the CEO of Microsoft in January, and was completely devoid of the billionaire at all, the world's number one working emperor, and the legendary CEO of Microsoft.
"I have a hunch that China's mysterious Internet company will be the next Netscape company," said the founder and chairman of Microsoft, who was quietly on the other side of the conference table
One of the richest people in the world, Paul Allen, said lightly.
“what? Why? Ballmer knocked on his own big bald head a little honestly and said, he was a little puzzled, a little puzzled, but more dignified, Microsoft's two founders Bill Gates and Paul Allen said so, there must be his considerations, and he was a top student at Harvard University-Stanford Business School, an experienced professional manager, he also found out that it was wrong.
"The same feeling for me, this mysterious browser will be the next webscape viewer". Bill Gates, who looked in crisis and challenge, said slowly.
"Netscape Browser?" Ballmer's body couldn't help but be a little shocked, and he couldn't help but think of the battle between Microsoft and Netscape a few years ago, and couldn't help but think of the distant Microsoft at that time......
At that time, Bill Gates was only 19 years old, and Microsoft was just born, it was 1975, at that time, Microsoft had only three employees, and the operating income in 1975 was only $16,000. The "decisive product" that made Microsoft take off was Bill's Windows (Windows) operating system launched in 1985, this "graphical user interface" developed and set by Microsoft became a necessary operating system for computers around the world, and it occupied more than 90% of the market share, forming a veritable oligopoly.
By 1995, Microsoft was a giant high-tech company with 17,800 employees and annual revenues of $13 billion. It was also in this year that Bill Gates did two things, one was that he launched Windows 95, which added file management, graphics processing, web browsing and other functions under the premise of a fixed price, and its excellent price-performance ratio made Microsoft achieve a lead beyond the reach of competitors. Another thing is that he made a judgment, at that time, with the rapid development of computer technology and the rise of the Internet, Internet browser technology was in the ascendant, and Bill Gates believed that the fate of the future computer world would still be determined by "window" technology, not browser technology. As a result, he only added a web browsing feature to the new Windows 95 and had no plans to develop the browser technology.
Is it Bill? Gates' decision allowed a small company in Silicon Valley called Netscape to see a ray of sunshine under the huge shadow of Microsoft's empire. Over the next two years, Netscape focused on the development of browser technology. Soon, with the introduction of technical standards such as NC and J**A, a new software and hardware system based on the Internet and unrelated to Microsoft for the first time was formed. A group of Internet technology companies, led by Netscape, have risen in response, quickly forming a new force that can faintly compete with Microsoft. An obvious fact is emerging: if Netscape gains a monopoly in the browser market, it is entirely possible and capable of launching a new operating system to replace Microsoft's Windows, or become another Microsoft, another of the world's largest software companies.
"Microsoft was wrong. The world of the future is not the PC, but the Internet. Bill Gates soon realized that he had made a mistake that would have led Microsoft to ruin. At this time, many people also seemed to hear the terrible "squeak" sound from the Microsoft Empire State Building, the whole world was laughing and watching Bill Gates, and Netscape CEO Bucksd proudly told the reporter of Time magazine, "The Internet is a place where mistakes are not tolerated." If Microsoft is wrong this time, it will never find the right path. ”
Ballmer closed his eyes and recalled a little excited and turbulent, it was a disaster for Microsoft, a catastrophe, he still remembers because of Netscape because of Netscape Browser, Bill Gates and Paul Allen's secretly frightened looks, Bill Gates and Paul Allen said on behalf of Microsoft that if Netscape does not compete with it, the two companies can form a mutually beneficial strategic partnership. At the time, Netscape was preparing to launch a new "Navigator" browser that could replace Windows. Gates made an unprecedented overture that if Netscape agreed not to launch the browser, Microsoft could make concessions on all other operating system platforms.
It's hard to believe that this is the only time Microsoft has "bent the knee". However, Netscape, which has already taken a strategic lead, will not buy Microsoft's account on this. Bacchosd's dream was not to build an epiphytic building next to the Microsoft Empire State Building, but to replace it. Negotiations broke down. Microsoft had no choice but to go down the path of confrontation. In just one year, Microsoft invested $2 billion to quickly launch a browser product, IE2.0, through various means such as purchases, mergers and developments. To completely destroy Netscape, Bill? Gates decided to make the product free of charge.
Don't want to be in vain, IE will suddenly mess up the rules of the game in the browser market. Prior to this, Netscape was charged $45, and IE had similar features but no charges, which undoubtedly stunned all companies and consumers, including Netscape.
Half a year later, Bill Gates made another "killer move", Microsoft announced that it would bundle Windows 95 with IE. This move is tantamount to Microsoft's market attack using its monopoly advantage, 85% of the world's computers are equipped with Windows 95, and Microsoft is using this de facto monopoly to create a new monopoly. At the same time, Microsoft has also used its power to sign a series of agreements with OEMs and Internet service providers, the two main channels for the distribution and use of web browsers, with a single core clause: to make Internet Explorer, not Netscape "navigator", the browser of choice for them to recommend to consumers.
The launch of a series of combo offensives has enabled Microsoft to gradually recover its decline. By 1998, Microsoft's Internet Explorer had taken half of the web browser market, regaining the dominance that had been snatched up by Netscape's "Navigator" browser three years earlier. In June of this year, Microsoft further launched Windows 98, introducing the new Web page design ideas in the browser into Windows, making Windows more vivid and practical, and truly becoming an Internet-oriented desktop system. It is also in the midst of such competition and attacks that Microsoft has also completed the company's strategic transformation: from a technology provider of PC software systems to an Internet-based service provider. This year, Microsoft's stock price skyrocketed by 72%.
It can all be because of Netscape. The browser battle between Microsoft and Netscape can be regarded as the most tragic battle in the Internet world. A casual oversight by Bill Gates cost Microsoft billions of dollars. To this day, it is also subject to an antitrust investigation by the U.S. Department of Justice for certain tough acts of unfair competition.
Netscape, a start-up company that had been pinned on infinite hopes, failed to seize this once-in-a-lifetime opportunity to achieve imperial hegemony. Today, looking back on this battle, people can't help but have infinite reverie: if Bill Gates hadn't quickly realized that "Microsoft was wrong" and adopted a fickle strategy in time, what kind of tomorrow would Microsoft have?
If Barksde had given up the confrontation and agreed to a partnership with Microsoft, what kind of future would Netscape have?
Ballmer shuddered as he closed his eyes as he recalled the battle between Microsoft and Netscape, but he also thought that this mysterious browser was so similar to Netscape that Ballmer couldn't help but break out in a cold sweat behind him, it was terrible! It's terrible! No wonder Bill Gates and Paul Allen behaved like this, the browser is not the gateway to the Internet, the foundation of the Internet, and when Ballmer shook and shocked, China's top university, Tsinghua University, was shocked by the shock