"Lao Li clean up, let's visit Gezhu Company later, our program creativity is so good, Lao Tzu doesn't believe it, such a good god idea, even Gezhu Company can't look down on it." Lin Yi drank a glass of water and suppressed the anger in his heart.

Li Hang was stunned and said uncertainly, "Gezhu Company? Then the voice became sharper, even sharper than Lao Li's other family, the one who sang the female voice.

Lin Yi frowned slightly and said, "That's right, it's that Gezhu company." ”

Li Hang calmed down slightly, and still said with some excitement, "That is the world's top 500 enterprises, producing refrigerators, air conditioners, washing machines and other electrical appliances, is one of the world's leading electrical appliances industry, and the annual investment in the advertising industry is not less than 200 million." ”

Lin Yi said lightly, "Anyway, so much money is advertising expenses, if we don't take it, others will go, rather than cheapen others, it is better to fall into our pockets." ”

Li Hang: "...."

Gezhu company has money, and they are willing to spend money on advertising, in some of today's satellite TV dramas and variety shows, when it comes to the advertising part, it is: Gezhu air conditioning reminds you that the next section will be more exciting; Gezhu refrigerator reminds you that the next issue will be more exciting; Gezhu washing machine reminds you that the next episode will be more exciting.

Such a wronged man, so rich, casually squeezing out some advertising money from between his teeth, it is worth a year's advertising revenue of Lilin TV Station. But is Gezhu's money so easy to make?

"Go for it! Maybe it succeeds, maybe it doesn't, but how do you know if you don't try. Lin Yi is very confident in "Water Chongguan", but it does not mean that others are also confident in "Water Chongguan". And Lilin TV is a third-tier TV station, and for those large companies, it is almost a neglected place of publicity.

An hour later, Lin Yi and Li Hang came to Gezhu's company in the magic capital.

"Whoa, whoa! The company's Fortune 500 company is extraordinary, and even the front desk that receives guests is so extraordinary. Lin Yi chirped, slightly missing the plump body at the front desk.

Li Hang: "..."

Are you here to pull advertising sponsorship or come here to see beautiful women, you can't help it when you see a woman, that look, it's just Brother Pig, but the girl's body just now is really plump.

Ahem, well, I'm already forty or fifty years old, so don't think too much about these things that are not suitable for children. Li Hang felt that since Lin Yi was stunned by Wang Xiaoqi, his whole person had changed greatly when he came back from the hospital, and he was like this, and Lin Yi would never be able to do it before.

Lin Yi cares about Li Hang, beauties are for appreciation, you have to look at a beauty with appreciation, of course, this must be appreciated behind the back, in front of you, don't you have to look like a dog?

A minute passed, another ten minutes passed, and half an hour later, Lin Yi and Li Hang had drunk two cups of tea, and the deputy director of management and publicity of Gezhu Company finally came.

Dong Mingliang said with a little apology, "I've been waiting for two of you for a long time, I'm sorry, I just finished dealing with some internal things in the company, and I'm late." ”

Lin Yi and Li Hang stood up and said, "Don't get in the way, Director Dong can take the time to receive the two of us, and he will already give the two of us a big face." ”

"Let me introduce myself, I am the director of Lilin TV, called Lin Yi, and this is Li Hang, the director of the advertising department of our TV station."

He is the deputy director of the famous Gezhu Company Modu Branch, and although Gezhu Modu Branch is not the headquarters of Gezhu Company, it is the largest branch of Gezhu Company in China except for the head office, and its annual sales have reached more than 10 billion.

This deputy director is managing a huge amount of Gezhu company's publicity expenses, and many directors of satellite TV have to give three points even if they see it, not to mention the director of a small third-tier TV station, not to mention that he is here to solicit sponsorship today.

Dong Mingliang said with a smile, "Director Lin is really young and promising!" At a young age, he was already the director of a TV station. ”

Lin Yi got straight to the point, "Director Dong has an overreputation. ”

"To be honest, I came here today because our TV station is about to record a new large-scale reality show, which is about the national fitness rush program, among them, the title advertisement of the program I think is particularly consistent with the purpose and characteristics of the new Gezhu refrigerator and Gezhu washing machine produced by Gezhu Company."

Let's talk about it! Lin Yi gave Dong Mingliang the plan of the program printed out in his hand, Lin Yi was not afraid that this idea would be stolen, when he came, Lin Yi had already handed over the plan to his secretary Lin Yi and applied for registration.

Dong Mingliang looked at the planning. Lin Yi said on the side, "Nowadays, the rapid lifestyle makes people continue to reduce sports, so that more and more people's physical fitness is constantly declining, so that most people's bodies have shifted from health to sub-health. ”

Dong Mingliang looked up at Lin Yi, he didn't look at the plan, and listened to Lin Yi directly, because what Lin Yi said was more detailed and specific, more direct and in-depth.

Li Hang looked at Lin Yi in surprise, he had also met with Lin Yi with those advertising sponsors in the past, but there had never been a time when Lin Yi was like this.

Lin Yi saw Dong Mingming's attention stopped, and he talked eloquently, "But this is not the whole content of this show, the content of this show is different from the previous show, the core selling point is also different, and the highlights are unique and can attract people's attention." The design of the venue is particularly important, we designed the venue as a small water park, with several levels in it, and then divided into two tracks, men and women, and the last level back together. And the players who pass the card, starting from the third level, we will have a reward for each level. In the last level, we rewarded a Gezhu freezer worth 1,555 yuan, and at the last level, we rewarded a Gezhu refrigerator worth 3,000 yuan. In this way, our host can talk about the lines of the Gezhu washing machine and the Gezhu refrigerator for at least five minutes in a 60-minute program. ”

What do you think? Pretty creative, right? You are the deputy director in charge of publicity of the Gezhu Modu Branch, and your eyesight must be leveraged. After Lin Yi finished speaking, he looked at Dong Mingliang with satisfaction to see his reaction.

Dong Mingliang said with a little interest, "Our Gezhu Company claims to be a company that will not give up some publicity even in the dead end, so we don't pay too much attention to whether you are on the TV station or not." ”

Dong Mingliang then changed his words and said, "But you are going to invite those stars to participate in this show." ”

Lin Yi was stunned, "Star...."

You told me that you invited celebrities to participate in "Water Chongguan", the brain show was funny, and the monkey invited to tease A, it's still that or something.

Dong Mingliang said, "Yes, the idea of this show is good, which means that the program production of your TV station is okay, so I can rest assured about your TV station, but you are ready to invite those stars." ”

Lin Yi is about to collapse, big brother, you are always but, but what? This show was originally a show for ordinary people to participate, what kind of star do you want, do you think you want to shoot "Run! Brothers? If you shoot "Run! Brothers has already opened an advertiser auction.

Lin Yi said, "The highlight of this show is the participation of the whole people, as long as anyone who is 18 years old and no more than 65 can participate, this is the highlight." ”

Dong Mingliang shook his head, "This is not a news program, let alone an online program, but a real TV program, you see, whether it is domestic or foreign, the recording of that variety TV show does not require one or two celebrity guests to participate!" Even those traditional operas are performed in the way that the old artists are familiar to the audience and bring the newcomers. ”

Lin Yi said helplessly, "But the original intention of this show is to participate in ordinary people, not celebrities." ”

Dong Mingliang was stunned and said, "This is okay?" ”

Lin Yi said, "Of course you can." ”

Dong Mingliang gasped, "You are so bold, there is no TV station in Huaguo's TV variety show circle that dares to play like this." ”

Lin Yi really wanted to tell him that Huaguo didn't have it, but there was one on the earth! It's all blooming everywhere, and the flowers are beautiful and fragrant. Moreover, this "Water Rush" was given great hope by Lin Yi, hoping to give it an early sight, and use this program to seize the TV station's viewership share in the magic capital for several periods throughout the day and improve the popularity of the TV station.

If you include those stars, not to mention the cost of recording this program, but the recording of one episode a day can be accepted by that star. Moreover, inviting celebrities to come over, the cost must be doubled, so the doubled program, the advertising sponsorship will definitely increase, even if your Gezhu company is a giant electrical company, but on the TV without stars, I'm afraid you are reluctant to spend thousands of yuan on the naming fee!

Lin Yi smiled helplessly, "No way, the TV station needs to innovate and reform new columns." ”

Dong Mingliang smiled and said, "Director Kobayashi is the most courageous person I have ever seen, although I failed to cooperate this time, I hope that I will have the opportunity to cooperate next time, especially when I meet some good TV programs, remember to think a lot about our Gezhu company." ”

That's what it means to refuse. Dong Mingliang also understands that according to what Lin Yi said, that program is not something that a third-tier TV station can produce at all, and the production budget is probably about the same as the market value of their TV station. Moreover, even if it is made and broadcast on a third-tier TV station, the influence is only more than 20 million people in this magic capital, which is too little for the entire more than one billion Huaguo, and it is impossible for the company to let him lose those advertising dollars into it.

Lin Yi smiled, "It must be, and I hope Director Dong will take care of it." ”

The people are gone, the tea is cold, but you have to leave a good word! People don't succeed alone, so multiple friends have multiple paths.

To be continued

This book was first published from 17k, the first time to see the genuine content!

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