ps: Today is still four watches, seeking support and motivation.

"Oh, how are you going to do marketing these two books?" Liu Zelai asked.

He felt that Xiao Fei seemed to have a novel trick.

The marketing of books is now very popular, and it is probably the following tricks: inviting famous writers to write book reviews and recommendations, serializing them in newspapers, hanging banners at the entrance of bookstores, and placing them in conspicuous places in bookstores.

If you want to ask a famous writer to write a book review, one relies on affection and relationships, and the other relies on money to open the way.

You have a good relationship with some famous artists in China, and people are willing to help and push you, that's very simple, just say hello, and there will be a lot of positive and praised book reviews.

If you don't have those relationships, and you want to ask a famous person to recommend it, then I'm afraid it will open the way for money, and there are some famous artists who are also willing to get paid to write a paid book review recommendation.

In short, domestic book review recommendations are so confusing.

Many famous artists are very undisciplined when they promote books, and it may not be so easy to find good books based on their recommendations.

But even so, there is still a high degree of trust in the recommendations of famous artists among domestic readers.

This is also the main reason why some young authors are keen to ask famous writers to write book prefaces. A recommendation from a famous author, that can really increase the sales of the book.

Let's look at the serials in the newspapers.

Since the birth of the newspaper and until the first years after the new millennium, it has been one of the most important media outlets, with a wide audience.

Generally, comprehensive newspapers will do serialization of nature.

At first, I did novels, but later I also did business management serialization.

People in the publishing world have long found out that doing a serialization in a local newspaper is possible. This can greatly increase the local sales of the book, which is an amazing increase.

If the book is really good. It can even increase sales exponentially, turning an obscure book into a hot book in one fell swoop.

So. Since the 90s, the serialization page of various newspapers has always been a must for various publishers. Many books are serialized in newspapers and say that there is no manuscript fee, and they even have to pay for the newspaper page!

Even so, many publishing houses and private book companies are happy to do newspaper serialization.

In addition to the above two means, the publicity competition of the terminal is more intense.

In short, the competition for books at this time is already quite fierce. Of course, it is still much smaller than the intensity of private book companies after 2,000 years later.

Liu Zelai was very curious about what good marketing methods or means Xiao Fei would have.

"I'm going to make a waist cover on the cover of the book, and then. I use the name "Xiao Fei" to recommend "The Legend of Wukong" and "Diary of a Sand Monk". Xiao Fei said with a smile.

"Waist band?"

"Yes, waist seal!"

"What's that?" Liu Zelai was surprised.

"I'll show you a diagram." Xiao Fei said, asked someone to bring a box of crayons, took a piece of paper himself, and began to draw on the paper, he drew very quickly, and after a while, he drew the cover of a book on the paper.

Liu Zelai has been watching from the side.

He found that Xiao Fei painted the cover of "The Legend of Wukong".

Yellow? Colored bottoms. There were a few white clouds.

At the top is written: A different Journey to the West story, a subversive masterpiece of "Journey to the West".

Slightly lower on the far left is written the author's name: Dream Pen Zhai master.

In the middle of the upper third, there are three large characters in Song font written "Wukong Biography", which is the title of the book. Underneath the title is the hazy back of a man with a long stick.

On the left between the title of the book and the figure. Written these majestic words:

I want this day, and I can't cover my eyes anymore

If you want this land, you can't bury my heart anymore

To this being. They all know what I mean

Let all the Buddhas disappear.

Liu Zelai said in his heart. This cover looks pretty good, it's quite flavorful. I didn't expect Xiao Fei to even design the cover.

As he was thinking so, Xiao Fei "brushed" a few strokes, and drew a horizontal rectangular white strip at the bottom of the book, just like wrapping a belt around the book.

The yellow background color is matched with the white horizontal rectangle, which is eye-catching.

Xiao Fei wrote a few lines on the white rectangle: "The Fish Walking on Land" and "Bright Sword", the author of "Bright Sword", and the well-known young writer Xiao Fei in China strongly recommends: "The Legend of Wukong" is the most whimsical rewrite of "Journey to the West", the most subversive reinterpretation, and it is a classic fantasy masterpiece worth reading and rereading!

Liu Ze's eyes lit up when he saw this.

He slapped his thigh: "Wonderful! In this way, you can borrow your current popularity, so make a seal outside, you recommend it like this, it is estimated that many people will take a second look, and this book will also jump out of thousands of books, and the bookstore will probably attach great importance to it. I didn't expect that such a waist seal would have such a great use, Xiao Fei, how long is your brain! ”

Xiao Fei smiled.

He was thinking in his heart, but he didn't expect that he would directly release the monster of the book waist seal.

The waist seal first emerged in Japan in the 80s.

The birth of this thing was also due to the flood of publications in Japan at that time, and the fierce competition in the book market.

However, the Japanese are still a bit disciplined, and under normal circumstances, the content on the waist cover is not so disgusting, but a concentrated refinement of the high refinement of the content of the book and the advantages of reading points.

The waist seal was born in Japan.

Subsequently, it was introduced to Hong Kong and Taiwan in the late 90s.

As for when it was introduced to the mainland, it is no longer known. It is said that it was introduced from Hong Kong and Taiwan, and the introduction time was about one or two years in the late 90s. Some say that it was imported directly from Japan, and the time of introduction was probably in 98 or 99.

It doesn't really matter.

The important point is that Xiao Fei knows that the waist seal has been flooded in the domestic book market in later generations.

After 2008, almost 90 percent of the books produced by private book companies will use waist covers, and 60 or 70 percent of the publications of state-owned publishing institutions will use these things.

The words on the waist cover are also getting more and more disgusting, most of them are recommended by a certain celebrity, how good this book is, how powerful, it has reached the point where not reading it will damage your quality of life, so cloudy!

Like the famous suspense writer Cai Jun's suspense masterpiece "Heavenly Machine" when the second part was launched, there was a sentence on the waist cover that read: "Heavenly Machine" is an insurmountable height in his (Cai Jun's) life!

The words that the publisher wrote on the waist cover simply scorched everyone.

Cai Jun is still very young, okay?

People can write for at least another twenty or thirty years, right? How dare you say so categorically that this book is his best work, and he will never be able to write such a good work in the future?

This incident also caused a storm back then.

Later, the reader wanted to vomit when he saw the waist seal, and he was tired of it to the point of being too tired.

Xiao Fei smiled bitterly in his heart: Even if I don't let it out, it will soon appear in China, so let me borrow its power first!

"Brother Zelai, in fact, this is not a new thing, I remember the last time I went to Shanghai, I visited the bookstore there, and I already saw that there were books using this thing." Xiao Fei said with a smile.

This is a lie, of course.

Xiao Fei didn't want to be the first person to use the waist cover of domestic books. (To be continued......)