When Chen Shu woke up, both sides of the Huangpu River were already full of neon, and the bustling urban scene, the Bund, was also as colorful as the Milky Way in the sky. On both sides of the beautiful Huangpu River, it is especially suitable for strolling with lovers, the colorful and glorious urban modern galaxy scene, coupled with the fresh, natural and cool summer breeze, makes people feel the charm and romance of this "city that never sleeps".

And Chen Shu has been brainstorming for a long time in this summer breeze. The breeze blowing by the river is a little refreshing. A few seagulls tapped on the river from time to time. Several ** boats in the river shuttle on the sea, and in the night sky, the lights are bright, showing the atmosphere of the new era.

After brainstorming, Chen Shu's whole person was full of brilliance, full of energy, and sharp. Now Chen Shu is like a sword, completely open, full of brilliance, standing up concentratingly, looking at the skyscrapers such as the Oriental Pearl, Jin Mao Tower, World Financial Center, and Shanghai Tower on the other side of the Huangpu River. For the first time, I gave birth to the belief that I can control my own destiny, not a boast but a future.

Chen Shu looked back at the ten miles of Nanjing Road, his heart was full of calm, he knew that for the Internet, this year's Internet bubble was a cold winter, but for Chen Shu this is an opportunity.

In the 21st century, when we really entered the era of the information Internet, and these Internet soared like rockets and the market value exploded, Chen Shu, an obscene and obscene otaku with low self-esteem, actually investigated and understood it in the case of jealousy and envy, and did not fully remember it until after this brainstorming.

On January 18, 2000, China Internet Network Information Center (CNNIC) released the fifth "Statistical Report on the Development of China's Internet Network": as of December 31, 1999, China had a total of 3.5 million Internet computers, about 8.9 million Internet users, 48,695 domain names registered under CN, about 15,153 WWW sites, and 351M international export bandwidth. I have to sigh that there are really many people who want to take this big ship of the Internet. Of course, some people benefit here, and some people cry here, like Taobao, which is supported by thousands of women, Alibaba, also received investment from Goldman Sachs in the early stage of the Internet bubble, and then further received financing from Masayoshi Son, which rose in the first step, and then, and then encountered the Internet bubble, and then, and then it struggled to get through, and finally became the super giant of China's Internet. In fact, these Internet companies are almost the same, and if they can't survive it, they will become the sand bubble of this Internet bubble, and those who have survived have shed a strong mark in the history of China's Internet, and of course, very few have survived the Internet bubble in 2000.

The year 2000 was the year that would determine the survival or death of China's .com companies. For concept companies such as .com companies, 2000 is a year when model is king and a year of trends. In this way, every .com company has to do nothing more than the following two things, if your model is a successful copy of a model, then it is necessary to modify and repair according to the actual situation in China, so that it is more suitable and close to the habits of Chinese; if you are a .com of a new model, it depends on how you perform in actual operation. In short, you need to be able to make money, or at least convince people that you can make money. So how to operate so that your business model can bring real economic benefits has become the top priority for all .com companies. In the trend of the Internet golden boat, many large number of complicated and mottled interest companies want to take the opportunity to embark on this wealth clipper. Some succeeded, some failed, and some drowned in the Internet bubble.

The dot-com bubble of 2000 was the first major reshuffle of the Internet. This point can not be refuted, and what Chen Shu thinks is that in the 2000 Internet bubble, after the first Internet reshuffle, once again take the Internet to get rich quickly, the future development prospects of the Internet Internet, that is amazing, not to be underestimated, although now he is on the way, but the network represents the infinite future, how fast the development of science and technology, how fast the development of the network, the two are complementary to each other, the future of the Internet network, will be more than between, The peak of the dot-com bubble is even higher, there's no denying that.

Chen Shu, who is well aware of the development prospects of the Internet, has made up his mind about the Internet, but the question is, where to start?

The fastest appreciating e-commerce in the Internet bubble, no, no, no, Chen Shu thought about it for a while and immediately vetoed it. Today's capital market is about to be ruined by the new concept of Internet e-commerce. I'm talking about what and what is it in e-commerce now! The standard configuration of hardware and software is not good, 2000 e-commerce, but it is quite troublesome, such as online shopping, in the .com heat of the Internet bubble tide, there is E Long, E Tang jointly emerged e country, E country - can be regarded as the predecessor of Taobao, a unique way to do "China's largest people's life network" - online retail stores!

In the midsummer of 2000, country E, which was named the "cruel photo of e-commerce", attracted unanimous attention from inside and outside the industry because of its rather "heroic" actions: door-to-door delivery within one hour, limited to Beijing; Buy 10 yuan to get Coke, which is a good marketing method, but it was exploited by wholesalers; Even if it is a pack of instant noodles, the delivery person has to deliver it to your door conscientiously and meticulously.

Please country e, your steps are not too big, without the help of Shentong Yuantong Baishihuitong these powerful logistics companies these hardware, this is not "losing money and making money", you are a small Internet company similar to Taobao, delivery can be, you still want to deliver to the door, you have so many human resources there?

"Regressive e-commerce" has become the most common language used when people comment on country e.

In addition, the goods sold in country E are not mainly standardized and high-profit products such as software and hardware, books, CDs, and electronic devices, but instant noodles, yogurt, cola, and plums. Such a website is rare all over the world. While selling these low-profit products, this is not at all like Taobao, Jingdong, Suning Tesco, etc., this is completely a network retail supermarket.

The first batch of Internet companies in 2000 was indeed naïve, and the online retail store of country E even made a risky promise: one hour of door-to-door delivery within the fourth ring road of Beijing. Chen Shu smiled cheaply, one hour within the fourth ring road of Beijing, hehe, you made a decision in 2000, if in the future, the people of the whole country will not laugh at you, in Beijing, the super capital of China, and one hour within the fourth ring road to deliver to the door, you are too imaginative, right? Chen Shu couldn't help complaining. But fortunately, this is 2000, and the most in the streets and alleys of the city are still domestic series of bicycles.

Since its establishment in April 2000, its online sales have been growing rapidly. The sales volume in May was 100,000 yuan, and it reached 2 million yuan in August. The iconic concept of "e-country hour", no, is that the iconic brand has not only been deeply popular, but also e-country has become the object of cooperation for many well-known enterprises with its solid strength. He also relied on copying the concept, and he succeeded in copying, and like Alibaba, he obtained rich results.

It seems that the further development of country E also realizes that if this continues, "country" will not be "country". After all, online retail stores have the concept of copying, and they are accompanied by their own money.

In November, the first physical store of country E opened in Beijing, and country E took the first step from the altar of the Internet. Have you ever seen a Taobao physical store? Also, according to the news from country E, the second and third physical stores in country E are about to open one after another, which is not enough, and the business ideas of country E will be greatly adjusted, and the future direction is B2B. Of course, there is nothing wrong with the transformation or expansion of the business, but the B2B operation of e-country based on the "people's life network" seems to be far away from the public's clothing, food, housing and transportation.

Country e is undoubtedly the representative of B2C e-commerce, and no website can implement the spirit of B2C so thoroughly from the business model to the range of goods, and no website can shorten the delivery time to less than one hour. However, the reputation of netizens has not become the foundation of e-country's security, and the main B2C business, e-country has canceled the delivery service from 22:00 to 8:00 in the morning; cessation of the supply of coke to wholesalers; A minimum purchase limit of $20 is applied. This does not seem to be enough, e-country is still trying to expand its sphere of influence to the offline and B2B fields, the establishment of physical stores makes people want to ask whether such an e-country is still an "e" country, and the B2B trading market is also contrary to the original positioning of "people's life network". In the online world in 2000, it was a bit just the business concept of e-commerce, online shopping, just like the online retail store in country e, how to look at how it looked like a joke, online shopping was not as good as country e, maybe only Chen Shu himself knew, Taobao that kind of online trading platform is the Internet website that integrates online shopping, and now maybe even Taobao owner Alibaba Ma Yun does not know an online trading platform, which is the real online shopping fundamental, and now you may still think that country e is right. By the way, there is no Taobao yet, so Chen Shu is now the first person to have the concept of online shopping.

In the online world, in fact, every model and every concept is constantly changing every day. Take Yahoo as an example, compared with its earliest model, it has long been unrecognizable, which is the basis for its existence and development, absorbing the advantages of other business models for its own use, which is also the basis for all .com companies to exist and develop.

This may be successful, but more likely, there is a greater chance that this remake will not be successful. But more importantly, the most fundamental point of the success of .com enterprises in the United States is the core reason why .com enterprises can be brilliant in a very short period of time based on the actual situation of the country.

Just like the once-famous country E, from prosperity to decline, withering can't help but make people sigh, in fact, it is important to combine the actual situation of China, and the failure of country E is not combined with the actual situation of China and arbitrarily innovated, so that it sent itself on the road of destruction.

Like enterprises in any other field, only those that are actually combined with the actual situation in China can be at the forefront of the market. And now China's Internet, broadband is not popular, the network is very simple, in 2000 China's Internet, limited by bandwidth, the web page is generally very simple, the Internet is basically equivalent to chatting, contact, watching the news (QQ, ICQ, email), the website is few, and the production design is rough, the compatibility is poor, there is no user experience, the content of the website is biased towards information, text, the network is basically unlimited, no filing, no real name, a lot of people who swear on the Internet are not filtered, remember what else to scold God Treasure Book and the like, E-commerce websites are only Dangdang, excellent and the like, online banking is basically unavailable or difficult to use, many online shopping has to be remitted offline, 3721 The ancestor of China's rogue software is rampant on the Internet, China's Internet boss is still **, Sohu, NetEase. China's Internet technology in 2000 is not supported, just like e-commerce, do anything else, just forget about online shopping, online banking, Alipay is not popular, software standards are not up to standard. Therefore, the failure of such online retail stores in country E is predictable.

So what line should we focus on when doing networking? Chen Shu thought secretly in his heart. E-commerce is indeed desirable, look at the first of China's Internet giants, Alibaba will know, but now in 2000, logistics companies express companies are not as everywhere as in later generations, online banking and Alipay, have not been born, hardware and software can not keep up? Doing e-commerce now is jumping into the dot-com bubble.

In fact, it is true that e-commerce and online shopping really rose in 2005, when the low bandwidth and broadband penetration rate was relatively high, the logistics industry also developed rapidly, and the online bank Alipay was really born and rose, and the Internet really entered the era of e-commerce. That was the first glorious period of China's Internet e-commerce.

It's still in the dot-com bubble. Some people are crying and worried, and some people are happy and some are worried, and the capital market has plummeted to the Internet market. Investment institutions have also withdrawn one after another, and most of the emerging Internet companies have gone bankrupt, and the Internet, an emerging network, seems to have been driven into a bottomless pit and cannot be turned over. And Chen Shu doesn't think so, the Internet bubble, the reshuffle of Internet companies, isn't this a golden opportunity? The old network companies are also seriously injured, the entire large area of emerging network companies have collapsed, the mainland Internet companies have been reshuffled, China's Internet market has a large area of vacancies, and most of the emerging IT talents have been laid off, and they can't find a better opportunity to start developing the Internet than after the Internet bubble in 2000, 2000 This is a beginning, and they must not lose.

"And to get started, let's start with the web and the browser!" , Chen Shu was full of confidence, calmly looking at the bustling Shanghai, and said on Nanjing Road.