Chapter 40 Signing the Contract

In 1995, before the official promulgation of the "5122" project, the Chinese mainland comic scene was a dead silence, and the mainland cartoonists who had emerged in the era of "Painting King" lived in fear, fearing that the storm that destroyed Chinese mainland comics would continue to rage, leaving them useless.

And this year the Hong Kong comic scene is also in a turbulent period, until Huang Yulang was imprisoned for fraud in 1991, after being sentenced to two years in prison, the Yulang publication founded by him was also scattered, although Ma Rongcheng's world publishing house has achieved a good response at that time, but Huang Yulang's personal influence is still not comparable to Ma Rongcheng at this time, and the Hong Kong comic world, which has lost its backbone, is also unable to resist the impact of Japanese comics. Many comic publishing houses, for the sake of economic interests, introduced a large number of Japanese comics, which greatly impacted the local comics dominated by martial arts, and the market share remained 3%.

However, in 1993, after Huang Yulang was released from prison, he began to recruit the old department, and began to brew a counterattack against Japanese comics with the opportunity of founding the Jade Dynasty. It's a pity that the inaugural issue of "Love Fortnightly" has made a bad start to the Hong Kong comic world, if this magazine is still restrained in terms of picture content, then the "Lovers Weekly" launched by freelance cartoonist Liu Dingjian is a scale open, and nude shots are inserted in a large number of columns, and the nude photos in the inner column are no different from ordinary ** books and periodicals. Although these ** comic magazines have a great attraction to teenagers, the market share of Hong Kong comics has steadily recovered

However, at present, this kind of Hong Kong comic scene has been permeated with violence and caused dissatisfaction with the comic industry in Hong Kong society, and there are rumors that the Hong Kong government has prepared legislation to restrict the spread of comics in Hong Kong.

It can be said that at present, the entire Hong Kong comic industry is paying attention to the government's legislative action and discussing what impact the new bill will bring to the Hong Kong comic industry. This time, Xiang Junfei's two works have been frequently rejected by Hong Kong comic publishing houses, in fact, not only because they are not full-color comics and no Hong Kong comic style, but also because there is a potential reason that the bosses of major publishing colors are focusing on this new bill that can be said to affect the future development of Hong Kong comics, and they have no time to pay attention to the works of a mainland cartoonist. So I didn't take a serious look at the quality of "Full Time Hunter" and "Next Stop Superstar", but based on my first impression, I roughly thought that these two comics were just imitations of Japanese comics, and instead of signing a contract for such a work, it was better to directly import Japanese comics. A mainland cartoonist who is not well-known in Hong Kong or a second-tier Japanese comic artist who has a second-tier or higher sales in Hong Kong will have higher sales in Hong Kong?

In the eyes of these publishing houses, the answer is obviously easy to see, and because of this reason, Dong Li frequently hit a wall during his stay in Hong Kong.

Shifting our attention to the treasure island of Taiwan, the two largest comic publishing companies, Daran Publishing House and Dongli Publishing House, are currently in a fierce battle.

The full name of Daran Publishing House is "Daran Culture Development Co., Ltd.", which was established in 1988. The founder, Lu Dunjian, is a comic book fan himself, and he sees a bright future in the comic market, and he still devotes himself to it. Lu Dunjian initially aimed at the girl market, coinciding with the rise of Japanese girl comics, and at the same time there was no one in Taiwan to set foot in this field, he saw that the female market would make a big difference, so he opened a publishing house, founded a serialized Japanese comic publication "Xiao Mi Comics Weekly". This publication and Dongli's "Youth Express" each accounted for half of the country, and the prelude to the competition between the two companies for more than ten years also began.

After gaining a firm foothold, Daran was no longer satisfied with the market share it currently occupied, and was determined to declare an all-out war on another publishing giant, Dongli, to seize the market. At that time, Dongli's magazine "Shonen Express" sold very well, and Daran, who was red-eyed, followed the trend and founded the shonen manga serial magazine "Express Boy", and took several popular works on the Japanese side of JUMP, MAGAZINE, AND SUNDAY at that time. Although "Express Boy" was defeated in the end, it succeeded in attracting a group of loyal readers from Dongli, laying the foundation for continued competition in the future.

With the enactment of the copyright law of foreign publications in 1992, Taiwan officially entered the copyright era, because a set of works can only be imported and published by a publishing house, at this time the publishing houses have to fight for speed and vision, Daran first took the lead in burning pirated comics, in order to show his determination, to win a good impression of Japanese publishing houses, and then to seize the front of Dongli, from Shueisha to win the copyright of "Saint Seiya", "Jojo's Bizarre Adventure", "Football Player", "Slam Dunk" and other best-selling works, At the same time, I didn't forget the girl's position, and almost the entire Shirakusen Society was moved over, and then I signed the masterpieces of master figures such as Ada Mitsuru, Takahashi Rumiko, Ikegami Liaoichi, and Hojo Tsukasa.

In addition to the single book, the copyright of the serial comics also grabbed a lot of good things, and first divided the serial lineup of "Shonen JUMP" with Dongli, half of each, and Daran was founded as "Popular Boy". The most famous girl's manga magazine "Flowers and Dreams" under the White Spring Society was fully accepted by Daran, and the magazine of the same name "Flowers and Dreams" was founded. The shoujo manga magazine "Weekly Girl" under the Shogakukan was also taken down by Daran, and a new "Princess" was created. Then he got the copyright of the monthly magazine "Captain Boy" from Tokuma Bookstore and founded "Hot Blooded Boy". In the market of only 11 magazines in Taiwan at that time, Daran accounted for almost half of the country, and its ambition can be seen.

Another comic publishing giant in Taiwan, Dongli, was founded in 1979, the founder Fan Wannan was a cartoonist in the early days, perhaps because of the experience of comic creation, so that Fan Wannan has rich experience and unique vision for the comic market, after abandoning the pen to engage in business, he still can't miss the development of local comics, so he held a contest to tap newcomers, vigorously cultivate Taiwan's local cartoonists, and promote the development of Taiwanese comics.

In 1989, Fan Wannan founded the Japanese manga serialization magazine "Shonen Express" with the main purpose of pursuing the advertising effect brought by the serialized magazine, and laying a good foundation for future sales of single books. However, Fan Wannan estimated that even he didn't expect that this magazine would sell so well, and it set a record for the highest sales of Taiwanese comic magazines.

But the good times didn't last long,1992Beginning to enter the copyright era in Taiwan's comic market,The publishing houses have done their best,Strive to get the copyright of popular and best-selling works,Dongli didn't act so fast in this regard,Many Japanese comic first-line works have been snatched up,Fortunately, its juvenile department still signed a few very important works,One is the popular "Dragon Ball" in the "Shonen Express",The other is the "Crayon Xiaoxin" that makes Taiwanese parents itch their teeth。

If it is said that in juvenile comics, Dongli still has the support of "Dragon Ball" and "Crayon Shin-chan", then in the field of shoujo comics, Dongli can't even come up with an influential work, and can only select some second- and third-tier cartoonist works that have slipped through the net from the leftover Japanese shoujo comics.

A discerning person can see that Dongli has completely fallen into passivity in this competition with Daran. Perhaps Dongli himself thought that in the Taiwanese comic market, it could no longer compete with Dongli, so he turned his attention to the Hong Kong comic market, and in 1993, he set up a branch in Hong Kong to be responsible for the publication and sales of Dongli's works in Hong Kong. There are not many people in the company, only about 10. In addition to the single book, there is also a serialized weekly "New Youth Express".

However, Hong Kong's comic market competition compared to Taiwan, more than that, the first arrival of Hong Kong Dongli is not conspicuous in many comic publishing companies, although the "New Shonen Express" has also won the praise of Hong Kong readers, but this is all relying on the influence of "Dragon Ball", but at present, Dongli Company has learned from the copyright owner Shueisha that "Dragon Ball" has entered the final stage, and this world-renowned comic will end in May this year.

After this news came, the entire Dongli company was greatly shaken, whether it was in Taiwan or Hong Kong, the entire company is relying on "Dragon Ball" to seize the market, and now "Dragon Ball" is about to end, looking for the successor of "Dragon Ball" is the current top priority of Dongli Company.

However, in terms of relationship, at present, Daran Company and the Japanese copyright owner applaud, the current popular comics in Japan are basically robbed by Daran, although Dongli can still sign some second-tier comics, but relying on these works how to take over the "Dragon Ball" class, for the entire Dongli company, the most important thing in 1995 is how to fill the market gap brought by the end of "Dragon Ball".