The box office of the movie version of "Old Boy" reached 21.45 million on the first day, which not only surprised the people in Shumi's studio, but also shocked many film and television companies, filmmakers, film critics and the like.

These professional companies and filmmakers have actually been paying attention to "Old Boy", and where "Old Boy" was released, the box office forecast they gave on the first day was only about 8 million to 10 million. How can you not be surprised that www.biquge.info now, the box office of "Old Boy" has exceeded 20 million on the first day, more than double the value they predicted?

What's more, under the box office of 21.45 million on the first day of "Old Boy", there are still a large number of praise and recommendations from fans!

The potential of this "Old Boy", which broke 20 million at the box office on the first day, is also very terrifying!

In fact, it is also true, the box office of "Old Boy" on the first day was 21.45 million, which is indeed just the beginning.

Under the media reports, the evaluation of film critics, and the recommendation of fans, the movie-watching boom of the movie version of "Old Boy" came, and some curious fans and Shumi fans also walked into the cinema with curiosity under the continuous recommendation, contributing a box office to "Old Boy".

On the evening of the next day, the Film Association sent the release data of "Old Boy" the next day to Shumi Studio, as well as major film companies, filmmakers, and film critics.

The number of theaters released in "Old Boy" has not changed, but the overall attendance rate has reached 65%, and the number of screenings has increased, which has won a box office of 25.58 million yuan.

Next, the box office fell back on the third day, but there were also 22.51 million, 20.04 million on the fourth day, and 18.13 million on the fifth day......

The time soon came to the evening of September 11th, and the total box office of "Old Boy" in the first week was released, reaching 143.87 million, more than 140 million!

The box office of the movie version of "Old Boy" successfully exceeded 100 million in the first week, ranking second, and the box office champion was the spy war blockbuster "Desert Spy", with a box office of 210 million!

Although it didn't win the box office, Shumi Studio is still something to be proud of. Because the cost of "Old Boy" is only 10 million, the director, screenwriter, actors, and even the investors are all "newcomers" through and through; The cost of "Desert Spy" is as high as 150 million, the director is the famous director Frank with box office appeal, the actor is a first-line movie star, and the investor is the famous Phantom Film Company-

Between the two, it was originally not a heavyweight at all, but now it suddenly competed, which made many people feel dumbfounded.

Early the next morning, some online media and paper media released the latest reports on "Old Boy".

"Old Boy" appeared as a dark horse, which was originally a topic that the media were scrambling to report, coupled with the fact that Shumi Studio deliberately added fuel to the fire for publicity, there were so many messy reports that the angles were also different, and many celebrities and celebrities also took this opportunity to get involved and follow the hype.

"Shumi Studio's film version of "Old Boy" became a big dark horse, with a box office of 140 million in the first week" - I am a filmmaker

"This week's box office "Desert Spy" won the championship with 210 million, and "Old Boy" ranked second with 140 million" - movie observation

"The old-fashioned plot has also become a big selling point, and the box office of "Old Boy" broke 100 million in the first week" - Twist News

"The most successful investment of Shumi Studio, with amazing profits" - Red Wave Entertainment

“……”

In the messy news, there are really a lot of professional analyses, such as in "Movie Weekly", a report on the value evaluation of "Old Boy" coincides with Shumi Studio:

“…… Under the brilliance of the box office of 140 million in the first week of the movie version of "Old Boy", many people saw the amazing benefits in front of "Old Boy", and did not think of the true value of "Old Boy" at all. According to the prediction of a professional film financial appraiser, the total box office of "Old Boy" in the Daning Empire is expected to exceed 500 million Daning coins. In addition, "Old Boy" also has an overseas box office, plus the income from discs, online theaters, etc., "Old Boy" will eventually allow Shumi Studio to earn more than 250 million after tax! ”

“…… Of course, the income of 250 million is just the income of this "Old Boy". With the number of viewers and fans of "Oldboy" today, it can be operated as a specialized movie brand. The youth, inspiration, memories, etc. represented in the movie are all topics that are not old, as long as Shumi Studio grasps the word "old boy" and releases a "old boy" series of movies in three to four years, it is almost inevitable that it will ......make a profit."

"The value of the word 'old boy' has reached at least 2 billion - this is a real gold mine!"

In "Today's Movie", the crew of "Old Boy" made a brief evaluation:

"...... "Old Boy" won the box office runner-up last week as a dark horse, which makes us marvel at the successful investment of Shumi Studio, and at the same time, we have to admire the foresight of Mr. Da Shu."

“…… After the success of the micro-film "Old Boy", Shumi Studio gave the "Old Boy" crew a good contract at that time and signed them in. Now, the movie version of "Old Boy" is a huge success, and all the members of this crew have doubled in value. Director Zhen Mingliang officially squeezed into the 100 million yuan director club, and will no longer be ostracized because of the word 'micro film'; Hao Xiaoshuai has also become a famous film screenwriter, and the leading actor in the play, Daqiao Zhuoer and others, have undoubtedly benefited the most and have become popular movie stars......"

“…… It is undoubtedly the right choice for Shumi Studio to sign these people in advance, and I believe that these people will bring a lot of benefits to Shumi Studio in the future. ”

……

On the Internet and in life, the topic of the movie "Old Boy" is still hot, and although the box office revenue of "Old Boy" has fallen a lot, it is still surging at a rate that makes people blush.

In Shu Mi's studio, Shu Hongming, Feng Chang, and Qiao Jun sat together, all with joyful smiles on their faces.

Shu Hong read the report in front of him seriously, and then said with a smile: "Manager Feng, Director Qiao, you two have worked hard during this time, the publicity of "Old Boy", the theater chain and so on, are all handed over to you, and strive to make more box office." ”

"Okay, no problem." Feng Chang and Qiao Jun nodded together and agreed.

Several people chatted a few more words, and suddenly, Qiao Jun's mobile phone rang.

Qiao Jun apologized, picked up the phone, walked to the side and said a few words before hanging up the phone, and walked to Shu Hongming with a smile: "Teacher Da Shu, it was Director Ma who called just now, and he promised to take over "The Hangover", ......"

Shu Hongming's eyes lit up, and he nodded with a smile: "That's good, when will he come over to sign the contract?" ”

"He said he'd come over tomorrow." Qiao Jun replied casually.

Director Ma's name is Ma Weicheng, a well-known comedy director, good at small-budget comedies, works include "Super Professor", "Happy Family" and so on, with the highest box office of 80 million.

The studio's film department analyzed the script of "The Hangover" and finally selected the directors suitable for "The Hangover", one of whom was Ma Weicheng.

In fact, Ma Weicheng is not the best choice, Shumi Studio's original plan was to have two comedy directors Feng Xiao or Wang Wenxin, but as soon as these two heard that they were from a small studio, they directly rejected the agency. Therefore, Shumi Studio could only settle for the next best thing and chose Ma Weicheng.

Ma Weicheng had come to Shumi's studio to talk a few times before, and Shu Hongming was quite satisfied with him, but Ma Weicheng had been hesitating and did not agree.

Now that Ma Weicheng has promised to direct the microphone next, it is time for the crew to be built.

In addition, Shu Hongming's original plan was to make "The Hangover" into a Spring Festival blockbuster, calculate the time, and start the early publicity from this time, which seems to be okay......

Thinking about it, Shu Hongming squinted his eyes slightly, turned his head to look at Feng Chang and Qiao Jun, and said, "Manager Feng, Director Qiao, do you think it's appropriate for us to release the news that Shu Mi Studio plans to produce "The Hangover" now?" ”

Feng Chang and Qiao Jun were both stunned, then pondered again, and suddenly understood what Shu Hongming meant: "What do you mean...... Take advantage of the wind of "Old Boy" to hype it up in the early stage? ”

Shu Hongming smiled and nodded, Feng Chang and Qiao Jun glanced at each other, and then nodded as well-

"Old Boy" is its own style, don't borrow it for nothing! (To be continued.) )