Chapter Eighty-Four: The idea is good, but the game is too little

Any kind of new thing, the land is from the city to the countryside. Step by step, it became popular, and finally it became a very common thing in life, and almost no one cares about it.

Lin Yan took a look at the specific regional sales of the red and white machine, and found that there was no mistake with what he thought. In the beginning, almost all of the nearly two million units sold were done within the greater Tokyo area.

In other words, the people who bought the red and white machines at this time were all purchased in Tokyo and the surrounding prefectures and cities. The current sales volume is just starting to spread out of the greater Tokyo area and spread to the whole of Japan.

However, there was a relatively bad thing that caught the attention of Yuki Chiba.

She said, "The positioning of your machine should be a home game console, right?" However, some salespeople reported that some people bought a red and white machine, connected it to a TV, and started operating it like an arcade. In that case......"

Lin Yan looked at Chiba Yuki's frowning appearance, but there was not much turmoil in his heart. In fact, when he first came into contact with the red and white machine, it was also in such a scene.

To say that the red and white machine is not expensive, it is not expensive.

However, this is only for most Japanese or Americans in this era. For the Chinese of this era, such a machine can almost be regarded as sky-high.

You must know that in Beijing in this era, although it is said that money may not be able to buy a house, but the price of a red and white machine, if you can really buy it, you can also buy a good place to live.

Or, change the car that the leaders of this era prefer to calculate. A red-and-white machine is equivalent to one-twentieth of a car.

Of course, this price is calculated into RMB according to the price on the black market. The official exchange rate is then converted into Japanese yen. In this way, in this era, people who can afford to buy a red and white machine are willing to buy it. In China. It's definitely true love. Far more burned than the so-called game enthusiasts later.

In fact, Lin Yan has been in the game industry for so long. The strange people and strange things I have seen are really not few. He knew a person who had spent a lot of money on an arcade machine and shipped it home. I found it too big to carry into the house. Thereupon. He broke down the door.

Sometimes, a person's love for a thing is really not so easy to explain. Why exactly is he in love.

In the eyes of outsiders, his behavior is actually not worth concealing. However, life. Don't worry too much about other people's eyes. It's good to be happy.

Chiba Yuki watched Lin Yan finish reading the sales data, and then said, "I hope that the release of the game of the red and white machine will maintain a stable pace." According to the results of our survey, the average elementary school student's pocket money for a week is about 500 yen. It is 1,000 yen for junior high school students. It is 1,500 yen for high school students. And most of the people who play the game are boys, before they play the game. It's all about buying comics on a regular basis. 200 yen for one manga. Plus other expenses, such as snacks and sweets. Elementary school students have about 100 yen left over every week, junior high school students have about 300 yen, and high school students have about 1,000 yen left.

According to this algorithm, let's take high school students as an example, and I think that in a month, at least one game should be released that can make a high school student feel that he must buy. ”

Lin Yan felt a little incredible when he heard Chiba Yuki calculate the pocket money of high school students so carefully. He had long known that before this, Chiba Yuki was not a cannibal person.

Therefore, Lin Yan praised, "You did a really good job." ”

Yuki Chiba didn't get jubilant because of the praise, she said, "Without investigation, there is no voice, and I think that our games can only be sold if we know what consumers want." If you don't look at the market, I think there is a big problem with the red and white opportunities. ”

Lin Yan listened to Chiba Yuxi's words that seemed to make sense, and he didn't know if it was right. On the one hand, he feels that when making games, the first thing to do is to make them according to the game maker's own preferences. For example, when he was making a mobile game, no one in the company except the boss played the game.

And how does the boss play, he doesn't really understand the game either. Just let the administrator transfer a lot of money to him, and then, he used his local tyrant to provoke the comparison of other real players and arouse their consumption**. There's a little bit of fishing.

However, this method has really been tried and tested.

China has gone from terminal games, to web games, to mobile games. In a large number of "free games", this kind of situation where the operator plays the role of a local tyrant is actually really tried and tested.

Take the matter of the game swiping the horn as an example, as the operator of the game, the first thing to do is to let the two groups of players have a grudge. Then, let them curse through the horn. The channel for making money is on this horn.

Therefore, the reason why many Chinese online games seem to be so angry is because of the intentional guidance of game operators.

They don't care much about a healthy gaming environment, as long as it allows them to make money, that's fine. If the law allows, they can cram pornography, gambling and drugs into the game.

Lin Yan touched his chin and said, "If you want to buy a game, it's impossible for all players to buy it." Chiba-senpai, what you say is to let players develop the habit of periodic consumption. Make them feel that if they don't buy a game with a red and white machine for a month, they will feel uncomfortable, right? ”

"Yes, that's what it means. You said earlier that one game can't be liked by all players, and that means that you have to launch multiple games. Chiba Yuki said very clearly.

"Yes, multiple games a week. I have an idea, I don't know if it's feasible. It's that you have to put a new game on Friday afternoon. All consumers have a consumer view of buying new rather than buying old, if it is listed on Monday, players need to go to school, and even if they buy it, they don't have much time to play, but on Saturday and Sunday, they can have a good time. Of course, before that, I still recommend that each game be published in a magazine with a detailed description of the game before it is released. This prevents players from buying games they don't like.

Another idea is that if there are some games that haven't sold out of stock for months. For example, if a player has a cassette in his hand and he is tired of playing with this cassette, he can take this cassette and fill in 500 yen for another game cassette. ”

Chiba Youxi thought about it, and what Lin Yan said seemed to make sense. A brand new game cartridge costs 5,888 yen, which is a bit much for a student, and this trade-in model can not only objectively increase sales, but also take advantage of the inventory that cannot be sold.

"Your idea, good is good, but the first problem now is that there are too few games on the red and white machine." (To be continued......)