In Korea and Japan, the day of the week is inherited from the ancient Chinese name, and from Sunday onwards, it is represented by the sun, moon, fire, water, wood, metal, and earth. Mizuki dramas are dramas that are broadcast on Wednesdays and Thursdays. Therefore, the dramas broadcast on Monday and Tuesday are called moon fire dramas; 2 episodes on Friday are called Jin Yao dramas; The drama broadcast on Friday and Saturday is called Jintu Opera; Saturdays and Sundays are Turkish and Japanese dramas, which are called weekend dramas in South Korea; There are 30-minute episodes of daily dramas from Monday to Friday.

There is a TV boss Zeng Yun: 'Those who win women win the world'!

Housewives, who dominate the power of TV remote control in the family, are the target of many TV stations. In Korea, KBs, mBc, and sBs are divided into three parts, and they strive to attract the attention of housewives through their own programs, from variety shows to dramas.

Throughout the history of the development of Korean TV dramas, it is easy to see the footprints of the development of the Korean TV drama circle.

In 1945, South Korea gained independence from Japanese colonial rule, and in 1953, when the Korean War ended, South Korea entered a period of relatively stable development. In this environment, in the 60s, several radio and television stations were established in South Korea and began to produce and broadcast romance films.

With the broadcast of Korea's first TV drama "I Want to Be a Man Too" in 1962 on KBs, and in 1987 the first miniseries "Firebird" on mBc TV, marking the birth of the miniseries genre. Korean dramas have gradually summed up their own set of shooting modes and filming processes.

In the 90s, the development of political democratization in South Korea had a great impact on the production environment of Korean television institutions and TV dramas, and the production methods of TV dramas were more dependent on the market, and the content and themes of TV dramas also had breakthrough development. The main genre is love, followed by comedy, fantasy, time-traveling, action, detective, revenge, suspense, campus, workplace, historical drama, etc., or historical drama plus fantasy, campus plus suspense, more and more types appear, which marks the gradual maturity of the production model of Korean dramas.

In 1990, the Korean government amended the Television Act, downsized KBs, and adopted a policy of encouraging private television and cable television stations.

At the end of 1990, the private sBs TV station was established, and the production of TV dramas became more social and competitive. Filming and broadcasting has become the norm in the TV drama circle.

In 1992, mBc's "Jealousy" opened the curtain on a new genre of Korean dramas, youth idol dramas, and subsequent TV series "Spark of Love", "Doctor Brothers" and "Star Dream" continued this style and won the favor of many young audiences.

During the same period, sitcoms have gradually become one of the most popular TV drama genres among audiences, and at the same time, family dramas are still popular, with dramas such as "The Men of the Bathhouse Owner's Family", "What is Love", and "Watch and Watch" all set very high ratings. The boom in idol dramas and family dramas also contributed to the "Hallyu" trend that gradually formed in the late 90s.

After the millennium in 2000, a large number of classic Korean dramas such as "Blue Life and Death Love", "Da Jang Jin", "Winter Love Song", "My Name is Kim Sam Soon", "Stairway to Heaven", "Full House of Romance", "My Girl", "Haojie Chunxiang", "Witch Youxi" and so on have swept Southeast Asian countries and regions.

With this wave, the Korean entertainment and cultural industry represented by Korean dramas has developed rapidly with the active support of the government, and the industrial chain has become increasingly rich, gradually becoming one of the important industries supporting the Korean economy.

On October 20, 1998, Kim Dae-jung, then President of South Korea, emphasized at the commemorative meeting of South Korea's "98 Cultural Festival" that it is necessary to develop the cultural industry into a "core backbone industry in the 21st century". (S.M thrived in such an 'official' context, such as the president of a company with the surname Kim.) ）

The Korean Government recognizes that the 21st century is an "era of knowledge revolution" in which intangible knowledge, information and culture will become the source of international competitiveness, and that the role of culture is not only to enrich the spiritual life of mankind, but also that cultural goods themselves can create great added value.

The Korean government has put forward five measures for the development of cultural industries: First, the enactment of the "Cultural Industry Promotion Act", the "Five-Year Plan for the Development of Cultural Industries", and the "Special Act on the Establishment of Cultural Regions" will provide legal and institutional guarantees for the prosperity of cultural industries.

The second is to establish an industrial promotion fund to raise 500 billion won through government funding, financing, donations from social organizations, the issuance of lottery tickets, and the adoption of a compensation system for audiovisual reproduction.

Third, the establishment of a national cutting-edge cultural industry base, including research and development centers, education and training centers, science and technology and cultural markets; the establishment of broadcasting, audio-visual and information centers to form a common information system among the cultural industry departments; A number of cultural facilities such as museums, art galleries, public libraries, and theaters will be built.

Fourth, to create a favourable environment and conditions for artistic creation, including the establishment of a "manuscript library", that is, the use of financial funds to pre-order manuscripts of famous authors; Implement the stage art qualification certificate system to ensure the stability of the performing arts. The number of people employed in the cultural industry increased to 1 million.

Fifth, it is necessary to expand the export of cultural products, and expand the export of related cultural products through the construction of bases for cutting-edge cultural industries and centers for the production of game software, cartoons, audio-visual films, and films. In the development strategy of Korea's cultural industry, it is clearly pointed out that the development of cultural industry must open up the international market. Taking the East Asian region, with a focus on China and Japan, as a stepping stone to the world, we will vigorously develop and promote exports, use the domestic market to recover production costs, and make profits through overseas markets.

For example, the "Korean Wave" formed after the massive export of Korean film and television dramas has made people have a sense of identity with South Korea, why are Korean dramas full of handsome men and beautiful women? Why is even the lighting beautiful in Korean dramas? Why is the house in the Korean drama like that, but when you actually arrive in South Korea, you find out that it is not what they look like in the TV series?

This is what South Korea wants to tell you through Korean dramas, when you see well-made Korean dramas, you are actually subtly accepting the influence of Korean dramas.

These initiatives have brought unexpected benefits to the South Korean economy. The power of Korean film and television dramas to drive the development of related industries cannot be ignored.

For example, after the broadcast of the TV drama "Blue Life and Death Love", which was filmed on Jeju Island, tourists from China and other countries from all over the world surged, and Jeju Island's tourism industry was revitalized. Korean automobiles, electronics, food, clothing, and beauty products, which are portrayed in popular dramas, are highly sought after.

While the country's hard power is improving, it must also improve the competitiveness of the country's soft power.

Why are American pop concerts taking the world by storm? Why are Korean dramas taking Asia by storm? This is a symbol of the country's soft power!

Major TV stations, which have taken advantage of the domestic market to recover production costs and make profits through overseas markets, have paid more and more attention to the production of TV dramas.

It was also this year that South Korea's three major TV stations officially entered the era of 'Three Kingdoms Hegemony'.