Chapter 1 He's Talking

Whether it is Fujiwara Ryosuke, or Fujiwara Takumi, or Takahashi Ryosuke, they have nothing to do with Lin Yan.

Lin Yan's main concern now is rest, that is, travel, and anyone in the video game industry has nothing to do with Lin Yan.

However, Lin Yan, who was on vacation, encountered a very embarrassing thing at this moment. He was at the subway station at this time and wanted to take a car, but he didn't have any money.

Yes, Lin Yan is used to going wherever he goes, he doesn't need to bring money, and with a slight wave of his hand, someone will send the money up.

Even, for Lin Yan, when he buys something now, he doesn't look at what brand this thing is or what the price is, as long as he looks at it and buys it.

Of course, in the eyes of many people, such a day is simply the ultimate they pursue. Is it more comfortable than that? Probably not.

However, many look at things only to see this side. What I saw was only when Lin Yan was able to spend a lot of money. But I can't see the time when he worked so hard to make the game.

Even Lin Yan, who originally just wanted to live indifferently every day, did not have such an opportunity to be indifferent.

Even though he's only a producer now, there's always a lot going on him. Who made him make a bad start, that is, the producer responsibility system.

Even a producer like Lin Yan, who doesn't grasp power and does everything in detail, will be busy every day. The only thing I can do is go online and make my own low-screen, low-tech game. Other than that, it really didn't take long.

Lin Yan even wanted to say that he was just a screw. As soon as you come to the company every day, you have to nail it there. Even if you want to escape, you can escape for a while. But in a few hours, he'll be back. And the previous piles of work only made him harder.

In fact, it's not just Lin Yan who finds most of the games painful when making them. In fact, most employees, even those who have always loved games, feel this way.

They also feel the process of making the game. It's actually a very uncomfortable process. Because, there are many jobs that actually seem to have nothing to do with games, or with gameplay.

It's okay to be in charge of drawing, writing code, or other things, it's just going to die. Because, what you do every day is to complete the assigned tasks. Then wait for the new assignment.

There is no end to the entire production cycle of the game. Of course, there are many times when good things have to be beaten back and done again.

What Lin Yan deals with every day is probably to decide whether to use some programs or not, and whether to use some original paintings and models. The game production staff in each position is like a worker. Build a part. And Lin Yan's role is to assemble these parts. Take these parts that most people don't know what the hell they are, and finally form a complete whole.

To use a more vivid analogy, it is probably the assembly of the automobile or aircraft industry. A good assembly plant, even if it is the same as a bad assembly plant parts, but the assembled machine is better than a bad assembly plant.

Lin Yan has ever seen the most exaggerated car. There is a 30 percent comprehensive performance gap between a bad assembly plant and a good assembly plant and assembled cars. This gap is first of all the larger gap in the assembly, and the fuel consumption. Something else.

This is also why there is a market in many places. And there is no reason to build a factory in a place where there is a market. Even the simplest assembly seems to be a matter of great knowledge and skill.

Therefore, even if it is a game series, the game production team is the original team, but the game supervised by Lin Yan is the same, and the game that is not supervised by Lin Yan is the same.

If you use another world, a more familiar example, it is the second work in the "Dark Souls" series, and the difference between it and other works.

In fact, to be honest, in fact, the game quality of "Dark Souls II" is okay, at least when Lin Yan first played it, he felt that it was okay to score a score of seven out of ten out of ten.

However, among the player base of the Souls series, players do not approve of this game. They only recognize games made by Hidetaka Miyazaki. Even, there is the idea of expelling this work from the series.

Of course, the idea was not approved by Hidetaka Miyazaki.

Therefore, because of personal style, Lin Yan sometimes just doesn't want to make a certain game, and a certain game must be made by him. Even if he doesn't participate in many parts, he must write his name at the top of the production list, because players only recognize the name Lin Yan.

Except for Lin Yan, none of them recognize it!

And the reason why Chiba Games will do this is completely out of the consideration of interests. Lin Yan's name is a movable type signboard, and with his name, it is possible to say that the game can sell an additional five million copies.

Because, the game with Lin Yan's name on it, although it is not necessarily the best picture, must be the most fun in the same period.

This is the impression that players have formed over the decades. Therefore, every time Lin Yan received a request for his name, he couldn't really be the shopkeeper.

Although it is easy for him to do this, however, it is not responsible for the player. When players see his name, they must have special requirements for the game. If, if you find this game, you don't have that Lin Yan's flavor. They will scold this game and Lin Yan miserably.

Although this can increase sales in the short term, it is a poison in the long run.

Lin Yan wants to build Chiba Games into a century-old store, just like General Electric.

Of course, the ideal is beautiful, the reality is cruel, and in this world, there are always all kinds of involuntary self-determination.

The decline of the entire Japanese game industry, Chiba Games is naturally not immune to it.

It's not easy to move forward at a time when the entire Japanese industry is going against the current.

However, it is only at this time that we can actually know who is really capable and who is falsely capable.

Take the stock market as an example, in a bull market, even if it is a melon seed on the ground. can become a stock god and come up with a very beautiful trading order.

However, when the bull market is almost over and a bear market is entered, these people will show their feet. Either take your own money and jump off the building by yourself, or let others take the money and watch others take the money.

Even if it's a servant street novel that has been written for a few years. can make millions of dollars because of the bull market, can you believe this? But that's just the way it is.

In fact, some people who talk about how to speculate in stocks all day long and guide others to speculate in stocks actually do not speculate in stocks themselves, but only take money for a consulting fee.

Because, if those experts and professors on TV are really capable, why don't they really go to the stock market to make as much money as they want. It's about talking to ordinary shareholders for a day.

In other words, what he can really do to make money, can he tell ordinary people. You must know that using information asymmetry is a great magic weapon to make money.

Whether it is the economic fantasy novel "Currency War" or some economic popular science books, they are actually about this matter.

The real estate agents mentioned above are not also taking advantage of information asymmetry. Do you make a huge difference?

Once too many people know a piece of information, it's not worth much. I can't make any money with it. Therefore, the wealth secrets that the public hears are either empty nonsense, or they are things that have been outdated for a long, long time.

Because, so many people know the secret, then they can't do it.

In fact. For the Japanese game industry, Hayashi has always felt that there is a particularly ironic thing. You must know that Japan is a country that pays attention to overall efficiency, and it is more important to pay more attention to the whole than to an individual.

But. The Japanese game industry has produced many star producers. If it's not a game they make, it's basically not good to buy.

For example, "Final Fantasy" was not made by Masashi Miyamoto, will there still be players who will buy it? Of course, although Final Fantasy was still sold in 2004, it has already released more than a dozen games as a series. How long this game series will have will be alive is a very debatable thing.

No matter what it is, if you are exposed to it too much, you will feel that it is not exciting enough. Even if you just smoke something harmful to your body, don't you have to keep increasing the amount?

And the game, if you want to increase the volume, is actually not an easy thing.

It stands to reason that there are basically only a few elements that make up a game. For example, graphics, gameplay, story, etc.

Now in this era of science and technology, the biggest and most obvious improvement that can be made is probably the picture. However, if you focus too much on the picture, the plot and the story, there will almost always be a problem.

And a game series, if launched to the tenth work. Then the life cycle of this game has basically entered its twilight years.

Because, a type of gameplay is finite, not unlimited. And when players will get tired of it, this is actually a very unreliable thing.

Because, the group of players is a little blind and subjective.

Coupled with such a work, after such a long time, there must have been a lot of fatigue.

If the Mario series of Chiba games is a special case, but at that time because of the Mario series, it was not a series at all. It's a bunch of Mario shells, and it's a different kind of game inside.

In fact, there are not many canonical works in the Mario series. After so many years, there have not been more than ten. The others are spin-off series.

For example, there have been many, many Mario Kart.

In fact, Chiba Games wanted to use Mario Kart to find a balance between console single-player games and online games.

Mario Kart Online isn't the kind of game that comes out online as an ancillary product with every generation. Rather, it's a separate game.

However, there is a very special thing about this game, which is that it will be updated in fact, with the update of the single-player series.

If you buy the new Mario Kart game, you will get Mario Kart Online for free, as well as some gift pack products.

Players who play Mario Kart Online directly will also be able to play the latest version of Mario Kart Online, but they won't be able to get those special items.

In fact, it is precisely because of this feature that many people who don't play the stand-alone version of Mario Kart will also buy a copy in order to get that rare item, just for the activation code on it.

The main line of consumption of the game is still subject to the free game recharge.

Of course, such an approach, in fact, has affected a certain sales of "Mario Kart". After all, for many players, why should I spend money on this game of yours since it is a free version.

This is in stark contrast to the previous players who bought and bought games they didn't play at all in order to get rare items.

Of course, there are benefits to this. It is to be able to continue the entire history of the game. Rather than being like the kind of incidental online game where each player is separated.

However, it is really debatable whether this practice is really the most beneficial.

Lin Yan was embarrassed because he didn't bring any money.

He looked around and saw a young girl over there.

He puffed up his chest, walked over and said, "Well, I didn't bring any money to do the subway today, can you lend me five hundred yen." I'll give it back to you. Oh, by the way, this is the handheld of Chiba games, right? There's Chiba chat, right, I'll give you my chat number, you add me, I'll get to the place, and I'll call you the money immediately. ”

"Hmm...... Okay......" Although Hayashi can be said to be a de facto otaku. I don't have a lot of contact with going out every day.

However, he does not have the subtle disgusting feeling of a dead house, but because he has been engaged in management all year round, he has a little special taste.

In addition, although Lin Yan is not too old now, he is very temperamental and looks very good. Who asked Chiba Yuki to say that he is the face of the company, and he must do a good job of skin maintenance, and Mayu Riverside said that face is a person's capital, and let him take care of it.

Of course, there is a special person in charge of his care.

After going through the care of professionals, he learned that if a person wants to make his appearance beautiful, he also has to put in a lot of effort.

In other words, people who can insist on making themselves beautiful in appearance are actually very hardworking.

"Your Chiba number is so short?" When the girl saw the four-digit number entered by Lin Yan, she felt that her head was a little insufficient.

"Well, it's that short, click send, and I should be able to add you when I get back. Thank you, little sister, you are a good person. Lin Yan said that he would play and take 500 yen to buy a subway ticket.

When he turned around and ran towards the automatic ticket window, the girl next to the girl said, "This handsome uncle, did you take a fancy to you and talk to you again?" ”

God is pitiful, when did Lin Yan become such a person! (To be continued.) )